use of red logo ? [Archive]

Dominic Jones

03-19-2007, 07:43 AM

Hmmm... I'd be very surprised if they were happy with you using it on business cards and stationary - those both imply some kind of affiliation to the company itself, not merely use of it's products.

Website is more likely, though, imo...

Martin Drew

03-19-2007, 07:52 AM

If no one from Red replies to this thread I would take it that a blind eye might be turned and ask no more. I wouldn't push for a response because I think that is likely to be no. After all they have a responsibility to protect their trademark.

I think Dominic is right, allowance of logo use sort of implies affiliation.

M

Jay A. Kelley

03-19-2007, 08:06 AM

Well since no one has made a T-shirt I was going to make one myself.. Can only wait so long you know!
Jay

Zakaree Sandberg

03-19-2007, 08:17 AM

i kid.. i do plan on using on my website if they allow it

Zakaree Sandberg

03-19-2007, 08:17 AM

but btw.. we do have an affiliation with the company.. we use their cameras and gear

Jannard

03-19-2007, 08:21 AM

Use on website with link to www.red.com is OK.

No to business cards, stationary and t-shirts.

Jim

donatello b

03-19-2007, 08:31 AM

can it be used in the end credits of projects if we shot with RED ?

Jannard

03-19-2007, 08:37 AM

can it be used in the end credits of projects if we shot with RED ?

absolutely...

Ace

03-19-2007, 08:38 AM

can it be used in the end credits of projects if we shot with RED ?

It would be great if RED would provide a special B/W eps logo for insertion at end of credits. Something with a "Shot on RED" around the outer circle of the ring.

Jannard

03-19-2007, 08:43 AM

Ace... can you show me an example?

Jim

Sanjin Jukic

03-19-2007, 08:59 AM

Use on website with link to www.red.com is OK.

No to business cards, stationary and t-shirts.

Jim

Have a look on my site at

http://www.sanjinjukic.com/page3/page3.html

Barend Onneweer

03-19-2007, 09:01 AM

Ace means something along the lines of this:

http://brandsoftheworld.com/search/?query_id=7866578&page=1&mtype=&brand_id=14802

But different of course ;-)

Ace

03-19-2007, 09:09 AM

Ace... can you show me an example?

Jim

Sure!

I tried the black and white thing, but I spoke too quick. I forgot that the core identity of RED is, eherm.. the colour red. So it may be worth having as a style guideline, a colour logo for credits. This looks great:

http://www.kyoproject.com/shotonred.jpg

Andreas Fernbrant

03-19-2007, 09:16 AM

Hey, Wait.. That's Swedish:)
Ace - How come you got that?

Anders Holck

03-19-2007, 09:19 AM

But I suppose that will be absolutely unreadable on DVD though.
More contrast is needed I think....

Ace

03-19-2007, 09:20 AM

Hey, Wait.. That's Swedish:)
Ace - How come you got that?

I couldnt find a Lorem Ipsum credit list!

Actually, it was the best one I could find off hand on google images.

Mike the beginner

03-19-2007, 09:39 AM

Use on website with link to www.red.com is OK.

No to business cards, stationary and t-shirts.

Jim

Red T shirts. That would be nice to have. when are they going to be ready:biggrin:

Jannard

03-19-2007, 10:02 AM

Thanks, Ace... I got it now.

I'll post several options in a bit.

Jim

Hrvoje Simic

03-19-2007, 10:11 AM

Maybe simple is good.

http://www.reduser.net/forum/uploaded/589_1174324221.jpg

For this combo it's not important for the logo to be readable in SD, just recognizable.

peter roehsler

03-19-2007, 10:46 AM

Thanks, this is clear now!

peter

Larry McKee

03-19-2007, 10:58 AM

Well, crap! I already received my shirts I was going to wear to NAB with the RED logo and my serial number tastefully on the pocket area of the shirt.

They are collared shits, so, I guess that keeps them out of the "t-shirt" category. :clown2:

Dang, Jim. They're already here. It was going to be so cool showing up at the RED booth with my serial number on my chest. Can I please wear them?

Michael Schrengohst

03-19-2007, 11:00 AM

Only if you make a custom shirt for all 1475 early reservation holders.
(this is a joke)
ha

Jannard

03-19-2007, 11:23 AM

http://www.reduser.net/forum/uploaded/9_1174328591.jpg

Brook Willard

03-19-2007, 11:33 AM

You rock... I was wondering if something like that would come along at some point. Any chance of those with an alpha channel?

Trevor Meier

03-19-2007, 11:35 AM

Black & White EPS would be ideal... vector graphics for hi-res credits

chuck colburn

03-19-2007, 11:47 AM

Jannard,

Love the chain saw logo, but you gotta get rid of that wussy anti kick back "safety" chain. Real men use "SKIP TOOTH" chains.

http://www.tiltonequipment.com/Total_Catalog_Pages/Tilton_Carlton_Saw_Chain_page.html

Chuck

Evan Owen

03-19-2007, 12:47 PM

Black & White EPS would be ideal... vector graphics for hi-res credits

Good thinking Trevor. Vector is the way to go... but at the very least you'd want an alpha channel.

BTW, thanks for meeting with us the other day! Good to meet a fellow REDhead nearby...

Zakaree Sandberg

03-19-2007, 01:30 PM

im gunna say.. SHOT ON A HI8 HANDY CAM.. and just claim im extreamly good at lighting and image manipulation.. then people will hire me like crazy..
PS.. totally off subject but im an AMERICAN CINEMATOGRAPHER subscriber and have yet to see anything about RED! has RED just not posted anything in there.. or are they kinda boycotting red? at AC?

Jay A. Kelley

03-19-2007, 02:19 PM

Use on website with link to www.red.com is OK.

No to business cards, stationary and t-shirts.

Jim

Ahhhhh mannnnn... Damn....

You gonna make some shirts for us REDHeads Jim?

Jay

damonbots

03-19-2007, 07:47 PM

If you're going to credit/advertise RED in your credits, shouldn't there be some sort of quality control of the product? I mean, would RED really want their name associated with say... Killer Lesbian Midgets from Hell?
I'm not sure how this works from a legal standpoint. What if the DP is inexperienced and it looks like crap?

edit: Not that there's anything wrong with being a killer lesbian little person

Mark B.

03-19-2007, 08:40 PM

Häakon

03-19-2007, 09:00 PM

Well since no one has made a T-shirt I was going to make one myself.. Can only wait so long you know!
Jay

Actually, someone did make a shirt, and that someone learned about corporate trademarking the hard way. :bleh:

But that someone was also just attempting to show/spread the Red love, and I think the Red team knew that. :)

Anyway, yeah... I would love some official Red shirts at some point in the process. Those large vector stickers look amazing!

Jannard

03-19-2007, 10:57 PM

Brand new RED t-shirts (4 different styles) will be available at NAB...

Jim

Don Woods

03-19-2007, 11:01 PM

Sweet I got the one RED shirt and the one REDuser shirt and I love wearing them around and showing them off.

Alexander Nikishin

03-19-2007, 11:10 PM

PS.. totally off subject but im an AMERICAN CINEMATOGRAPHER subscriber and have yet to see anything about RED! has RED just not posted anything in there.. or are they kinda boycotting red? at AC?

Why would the cinematographer's magazine of magazines post about an unreleased camera which has yet to be "proven"?

Give it 3 or so months and it will most definitely have a 3 page layout.

planet e

03-20-2007, 07:24 AM

stephenbuck

03-20-2007, 08:55 AM

I'm working on putting together a business that produces RED-specific camera accessories and we'd like to at least link to www.red.com with the logo and, of course, talk about RED in the marketing materials. Any further guidelines you might have for use of the name and logo would be really useful.

Thanks!

Thom Steinhoff

03-20-2007, 09:08 AM

i have a street-facing, commercial store front for my studio (but no retail sales, only production services). can i place a small RED sticker in the window--like a surfboard shop with all the surfing stickers?

good thread, getting some answers to the questions i have....

I would have to say that this is what the stickers are for, aren't they? Put them in your window, on your car, on your cases, on your dog...

What I think they would have a problem with is if you got a huge sticker and put it on a sign in front of your business, but in the window next to an apple sticker--why not?

Of course, if you worry about advertising the riches that lie within, put it right next to the sticker that says "This premises protected by a colt 45 and a pit bull. Tresspassors will be shot then eaten."

Zakaree Sandberg

03-20-2007, 09:45 AM

Why would the cinematographer's magazine of magazines post about an unreleased camera which has yet to be "proven"?

Give it 3 or so months and it will most definitely have a 3 page layout.

they had one on the SI-2k before it was released!

Jeff Kilgroe

03-20-2007, 09:54 AM

they had one on the SI-2k before it was released!

Yes, but I think it comes down to different marketing approaches and different companies. For SI, they were eager to get prototype and demo units into the hands of reviewers and testers in order to get the word out. RED has a huge following without all that and RED has been very tight with prototypes. Some outsiders have got to see it, and RED isn't even inclined to mention specifically who they were.

Zakaree Sandberg

03-20-2007, 10:03 AM

Yes, but I think it comes down to different marketing approaches and different companies. For SI, they were eager to get prototype and demo units into the hands of reviewers and testers in order to get the word out. RED has a huge following without all that and RED has been very tight with prototypes. Some outsiders have got to see it, and RED isn't even inclined to mention specifically who they were.

true!

peter roehsler

03-20-2007, 10:53 AM

my humble attempt at businesscards ...

Jay A. Kelley

03-20-2007, 03:32 PM

About the credits.. Jim you're gonna have to make a B&W copy of the logo. We have to pay a lot to put color into those credits and I am fairly sure very few will add RED (as a color) to it since that will mean everyone is going to want their 4 color logo on the credits.

We need a 4 color logo.. And grayscale logo, and a B&W in order to fit into everything.

Just an opinion.. I got spanked by this a while ago. And don t want the same to happen to anyone else.. I also don't want anyone "altering" your logo into B&W for you.. :)

Jay

Robert Sanders

03-20-2007, 04:04 PM

Respectfully, I think RED should put together a "Shot on RED" style guide. Complete with usage guidelines, minimum clearances, and vector versions of the logo (white or black reversed).

Jeff Kilgroe

03-20-2007, 06:24 PM

Just curious here... Why list the "shot on" or "produced with" hardware x, software y, etc.. in the credits? I always approached that as if it were advertising space at the end of my film. If Sony wants a "Shot with Sony HDV" at the end of my film credits, they had better supply me with my tape stock or discounted equipment rental, thank you very much. Of course, then there's Panavision where AFAIK, it's right there in the rental agreements about placing Panavision tags in the film credits and you're obligated on release to do so.

I don't mean to be negative about all this. I will gladly place a RED Logo and "We shot this with RED!" in my credits, just to show support for my cool new camera. But I think sometimes this is taken a bit overboard. I mean we may as well contact Fruit of the Loom and ask them for a B&W logo so we can place it in the end credits with a "Several prominent male actors wore Fruit of the Loom underwear while acting in this production".

I fully expect RED to release a media kit with proper logos in several formats all in due time. But there has to be some guidelines and legal requirements on their end as well.. They're not going to expect everyone to display RED on their end credits, nor will they want to.

Jannard

03-20-2007, 09:50 PM

hehe... you guys are way ahead of us. We are scrambling our butts off to enable features. We really haven't had a minute to think about this stuff. I'm sure that when we start shipping the 1st cameras out, we'll scramble like hell to get the art done for credits... :-)

Jim

Don Woods

03-20-2007, 10:13 PM

Well I perfer you guys keep doing the work you are doing we will worry about the little stuff much latter..

Stephen Gentle

03-21-2007, 03:13 AM

Brand new RED t-shirts (4 different styles) will be available at NAB...

Jim

Hey Jim, will the buzzsaw sticker still be available then? I am planning to buy them together. Or should I buy the sticker now?

-Stephen

Curran Giddens

03-29-2007, 05:01 AM

http://homepage.mac.com/rasjudah2/logo/logo4web.htm

I hope this is OK. I used RED for the SUN in my logo. After all, my studio will revolve around RED! I added a rollover effect when you move the mouse over the sun. I am planning on using this page for www.solarsystemstudio.com and then redirecting to my .mac homepage when you click on the sun.

Zakaree Sandberg

03-29-2007, 08:12 AM

Alex Wengert

03-29-2007, 05:12 PM

The Red circle is a prominent part of Leica's logo also.

Manfred Lopez

03-29-2007, 10:50 PM

How about something like this for the end credits crawl?

http://i155.photobucket.com/albums/s313/manfredlopez/Red_WB_Logo.jpg

Manfred Lopez

03-29-2007, 11:03 PM

Just for comparisons, this is how it would stack against other logos:

http://i155.photobucket.com/albums/s313/manfredlopez/Logos__Red.jpg

Manfred Lopez

03-29-2007, 11:06 PM

Okay... now looking at them... I can tell that the Red logo would have to be cleaned up a bit. I don't think that the chainsaw motif can be used for title crawls and posters because the detail would just be imposible to make out... and it would take way from the clenliness required for impact white over black logos. Just my thoughts.

Stephen Gentle

03-30-2007, 06:48 AM

How about something like this for the end credits crawl?

http://i155.photobucket.com/albums/s313/manfredlopez/Red_WB_Logo.jpg

Something like that (but a lot cleaner) would be good, but I don't really like the "shot on RED" bit too much...

Noah Kadner

03-30-2007, 07:19 AM

Don't forget end titles don't all have to be black and white.

Adrian T.

03-30-2007, 07:22 AM

Sometimes less is more. What about this?

http://img256.imageshack.us/img256/3456/redlogoto8.jpg

Looks much more in line with the other logos...

http://img50.imageshack.us/img50/9387/logosredqu8.jpg

Manfred Lopez

03-30-2007, 07:27 AM

Big Lebowski, I agree that "Shot on Red" is redundant. I was only going by Jim's original design posted on page 3 or something from this thread. However, I still think that the design (for the white version) should be less 3-D and pure white to make it match even more to the others.

EDIT: Oops, it was Stephen Gentle who made the comment on "Shot on Red" being redundant. Anyway I agree with you too.

Ace

03-30-2007, 07:50 AM

The Red logo is not a technology standard to which the end film operates on. So "shot on" i think is appropriate. Dolby, THX, DTS, DVD are all operating technology labels and shouldnt be grouped as the same. Shot on RED is like "Filmed with Panavision lenses and cameras".

But I agree, less is more

Manfred Lopez

03-30-2007, 08:00 AM

Can anyone recall if the Kodak logo has any additional wording on it in the title crawl?

Carl-August Savgård

03-31-2007, 07:01 AM

With chainsaw outlines. I think it looks kind of neat. =)

Stephen Gentle

04-01-2007, 01:41 AM

Can anyone recall if the Kodak logo has any additional wording on it in the title crawl?

Doesn't it just say "Kodak Motion Picture Film" or something?

Hang on, I'll just rip it...

-Stephen

Stephen Gentle

04-01-2007, 01:54 AM

This still is from Spiderman 2:

Mark B.

04-01-2007, 03:39 AM

Just curious here... Why list the "shot on" or "produced with" hardware x, software y, etc.. in the credits? I always approached that as if it were advertising space at the end of my film. If Sony wants a "Shot with Sony HDV" at the end of my film credits, they had better supply me with my tape stock or discounted equipment rental, thank you very much. Of course, then there's Panavision where AFAIK, it's right there in the rental agreements about placing Panavision tags in the film credits and you're obligated on release to do so.

I'll take your statement a step further. Credits, to my mind, are part of the finished artwork. The signature of the painting, if you will, and are completely the domain of the primary artist of the movie. A company that demands I modify the credits is a company that is trampling my freedom of expression. If Panavision has a requirement to add them to the credits, I won't rent from them. I also won't even consider using SAG actors simply for the reason that SAG requires their logo to be put in the credits along with the statement "Special Thanks to Screen Actors Guild". They dare to demand I modify my art? Forget that! Freedom of speech is important enough that it must trump financial viability.

Ace

04-01-2007, 04:14 AM

I think RED is a bit different though in that independant artists have rallied behind the technology and have somewhat ownership and pride in the brand. "Sticking it to the big guy!" is what RED's all about. Completely volountary ofcourse, but I think certain independant filmmakers will take pride in pioneering the technology in their respective field and wont mind showing it in their credits on a DVD or whatever.

Mardi_Gras

04-01-2007, 04:17 AM

... but I think certain independant filmmakers will take pride in pioneering the technology in their respective field and wont mind showing it in their credits on a DVD or whatever.

I am planning to do that... absolutely!

Manfred Lopez

04-01-2007, 07:44 AM

I always thought that having a bunch of logos at the end of the film (er... movie) meant that the work was that much more profesional... within the 'establishment'... a statement that says that 'this work was created using what our industry has to offer'.

Manfred Lopez

04-01-2007, 07:47 AM

This still is from Spiderman 2:

By the way, thanks Stephen for the post.

Dan Blanchett

04-01-2007, 08:07 AM

...a statement that says that 'this work was created using what our industry has to offer'.

Not only that, but it's often only industry people (movie professionals or aspiring types) who really care and will sit through the credits to see these final touches. When the lights come on in the theater, I'm usually sitting there alone...with my very patient girlfriend of course. I'm looking forward to adding Shot with RED to my next project.

Jeremy Hughes

04-16-2007, 01:43 PM

How about on Wikipedia? We need one there.

Martin Weiss

05-15-2008, 02:24 PM

I'm sure that when we start shipping the 1st cameras out, we'll scramble like hell to get the art done for credits... :-)

So... was there any scrambling?:ph34r:

Larry McKee

05-15-2008, 03:48 PM

Jim posted this several months ago.

http://www.reduser.net/forum/uploaded/842_1210891605.jpg

Zac C

10-13-2009, 10:55 AM

Stupid question, to bring back this thread... (not point in starting a new one)

It there any copyright issues on printing out posters of the camera beauty shots of epic/scarlet?

Z

Sid Idris

03-14-2010, 11:29 PM

I've looked around on the forums for an "official" shot on RED logo to no avail. I'm putting together a scroll but don't have any hi-res solutions available. Can someone point the way?

thx

Jannard

03-14-2010, 11:42 PM

I've looked around on the forums for an "official" shot on RED logo to no avail. I'm putting together a scroll but don't have any hi-res solutions available. Can someone point the way?

thx

They have been posted... can someone post the link? I'm tired.

Found it... sticky on Shot on RED thread.

http://www.reduser.net/forum/showthread.php?t=34430

Jim