View Full Version : Luis Vuitton ad
Hi.
Anybody know how the strange but soo beautiful lightflairs in this ad where created?
Is it with just strange glass in front of the lens or is it more complicated stuff, perhaps a mix of glass and post?
Beautiful film though.
Thanks.
/Hannes
http://www.youtube.com/watch?v=zTtpFmgBmTI&feature=related
Dylan Macleod, CSC
04-09-2008, 01:10 PM
My guess is waterglass waved around on longer lenses.
Beautiful spot.
Dylan Macleod
Cinematographer
Toronto, Canada
www.dylanmacleod.com
Jonas Nyström
04-09-2008, 01:17 PM
pretentious moi spot IMHO
weirdcrew
04-09-2008, 01:17 PM
It can also be a "simple ruler" that makes the fraction. This can be achieved on longer lenses or in telecine with a ruler in front of the lens.
Fredrik Callinggard
Jonas Nyström
04-09-2008, 01:18 PM
What is waterglass?
U sound quite Swedish to live in Dubai...
U sound quite Swedish to live in Dubai...
You got me.. :)
Adam Levins
04-09-2008, 01:51 PM
Image is Perception not reality....
Sorry but after seeing that "spot" I am feeling a wee bit Pretentious :-)
AND I LOVE IT
Adam Levins
04-09-2008, 01:55 PM
does anyone know who shot this? or any other dp/kit info I think I might have a new hero!
does anyone know who shot this? or any other dp/kit info I think I might have a new hero!
Taken from youtube:
Production Company: Quad Productions, Paris
Director: Bruno Aveillan
Producer: Martin Coulais
DP: Philippe Lesourd
Cameraman: Bruno Aveillan
Agency: Ogilvy, Paris
Creative: Christian Reuilly
Agency Producer: Laure Bayle
Post-Production: WIZZ Paris
Post-Producer: Manuel Beard
Editor: Fred Olszak
Flame Artist: Bruno Maillard
Special Effects/Processes: WIZZ, Paris
I've said it before and I will say it again: Ads like this one remind us how incredibly important MUSIC is in short-form video. It's the music, stupid.
kmikami
04-09-2008, 05:49 PM
That seems less like a commercial and more like someone's reel! There are some beautiful shots in there. The music is pretty meh though.
Dylan Macleod, CSC
04-09-2008, 05:57 PM
What is waterglass?
Go to a stained glass shop and ask them. They will show you. It is basically "wavy" rippled glass. There are all kinds. (takes me back to the music vid days!). Antique glass is another more subtle version.
Dylan Macleod
Cinematographer
Toronto, Canada
www.dylanmacleod.com
Jason Ing
04-09-2008, 06:41 PM
pretentious moi spot IMHO
Are you feeling okay? You're looking a little green-ish... :whistling:
Jason Ing
04-09-2008, 06:42 PM
check out the the ice cream ad (Magnum (sp?)) by the same director. equally impressive. the quad productions site has been down for awhile, though.
Go to a stained glass shop and ask them. They will show you. It is basically "wavy" rippled glass. There are all kinds. (takes me back to the music vid days!). Antique glass is another more subtle version.
Dylan Macleod
Cinematographer
Toronto, Canada
www.dylanmacleod.com
Thanks! I will definitely look into it. Right now I'm experimenting with wineglasses and stuff. It flares really nice on long lenses :clown2:
Jonas Nyström
04-10-2008, 03:38 AM
Are you feeling okay? You're looking a little green-ish... :whistling:
I'm totally OK - not green at all ;-). I've been in the fashion industry for over ten years, and this is the kind of fashion production I don't like (at all). So far beyound boooooring...
Jason Ing
04-10-2008, 02:02 PM
jnad, i'm just teasing you of course. know of anything else out there (i've already taken a look at your links) that you would consider amazing, exciting? i'm always wanting to see the really good stuff out there.
Jonas Nyström
04-10-2008, 02:55 PM
It's cool Jing. I'm a professional complainer... It's certainly good in it's own genre, but I dont fancy that genre!
Jens Jakob Thorsen
04-10-2008, 03:20 PM
It is simply STUNNINGLY beautiful. Its been a long time since I have seen something as beautiful as this. Maybe never, in my 17yrs as a DP. Sure its cinematic masturbation, but who ever said that masturbation was bad. I know I can watch this ad many times and not go blind, in fact it is an eye opener. Anyone who cant see that must surely like a converted Sigma lens ;-)
Jens Jakob Thorsen DP
Denmark
www.jensjakob.com
Billy Summers
04-13-2008, 09:35 AM
It is simply STUNNINGLY beautiful. Its been a long time since I have seen something as beautiful as this. Maybe never, in my 17yrs as a DP. Sure its cinematic masturbation, but who ever said that masturbation was bad. I know I can watch this ad many times and not go blind, in fact it is an eye opener. Anyone who cant see that must surely like a converted Sigma lens ;-)
Jens Jakob Thorsen DP
Denmark
www.jensjakob.com
THANKYOU!
Michael Lindsay
04-13-2008, 11:06 AM
Hi
Is it possible to see this film at higher than youtube quality?
thanks
Michael
ps lovely work!
ColinSmith
04-14-2008, 03:58 PM
This is a better quality youtube version
http://www.youtube.com/watch?v=zTtpFmgBmTI&feature=related&fmt=18
And there's this .mov on Megaupload
http://www.megaupload.com/?d=5GUZWG6F
Matthew Bennett
04-14-2008, 09:43 PM
Also this:
http://www.youtube.com/watch?v=c6ZSZGUlHZ8&feature=related
It pops up in the list beside. Nothing brings out the CGI likes men's shaving and deoderizing.
The Vuitton commercial was great I thought, lots of lovely shot ideas. The rippling bokeh around the hand was really cool.
AdvanTech
04-15-2008, 12:21 AM
This is a better quality youtube version
http://www.youtube.com/watch?v=zTtpFmgBmTI&feature=related&fmt=18
And there's this .mov on Megaupload
http://www.megaupload.com/?d=5GUZWG6F
That is so great. Any more .movs from these guys?
NormLi
04-20-2008, 12:51 AM
I agree. This is one of my fav spots...it's simple and beautifully executed.
It is simply STUNNINGLY beautiful. Its been a long time since I have seen something as beautiful as this. Maybe never, in my 17yrs as a DP. Sure its cinematic masturbation, but who ever said that masturbation was bad. I know I can watch this ad many times and not go blind, in fact it is an eye opener. Anyone who cant see that must surely like a converted Sigma lens ;-)
Jens Jakob Thorsen DP
Denmark
www.jensjakob.com
Mat@imageWork
04-23-2008, 10:03 AM
When cinematography reach Art. Splendide.
Antoine Fabi
04-23-2008, 01:07 PM
Incredibly well made.
Tasty.
It is simply STUNNINGLY beautiful. Its been a long time since I have seen something as beautiful as this. Maybe never, in my 17yrs as a DP. Sure its cinematic masturbation, but who ever said that masturbation was bad. I know I can watch this ad many times and not go blind, in fact it is an eye opener. Anyone who cant see that must surely like a converted Sigma lens ;-)
Jens Jakob Thorsen DP
Denmark
www.jensjakob.com
OH GOD!!! I have a new best friend...SIGMA HATER meet Sigma Hater ;)
Mat@imageWork
05-04-2008, 08:01 PM
Hi billy,
There is a lot of compositing in the ad I think. As exemple some of foregroung are sometime blurred a litte bit, That gives a focus on some part of the image. How many of image have been twick on the flame?
Ah, the great outdoors! What Louis Vuitton gear is made for :huh:
Jacob_Ross
05-12-2008, 01:47 AM
the shrewd top comment on the youtube page sums it up...
their such great marketers...makes me want to buy more of their sh*t"
its a pretty ad.. nothing more
chocblu
05-25-2008, 07:22 AM
Its not necessarily blurs done in post. I watch a vid on the australian Panavision site, where they have a rig between the lens and the film, that thy can move a glass filter in x.y.z axis and make blurs and all kinda things... looked cool. if you have the $$$ :biggrin: its called the Hylen?
http://www.panavision.com.au/Downloads/DownloadsVideos.htm