I just got it!

[Christopher Nagel]

From... BluRay to.... "Red Ray" ! hahahah

"Opposite ends of the spectrum" (sony/red) ? ROFL

4K movies on a normal DVD?!?! Now I'm scared.

Chris

[Jeremy Hughes]

Maybe it's infraRED-RAY?

[David M]

Maybe it's infraRED-RAY?
That's already been done. Commonly known as CD R/W:calm:

[Noah Kadner]

I found this but I figured it's something different:

http://www.red-ray.com/logo.gif

Red-Ray Manufacturing Co., Inc., founded in 1939 is a pioneer in the field of gas-fired infrared radiant burners. Red-Ray burners are used in engineering applications for heating, drying and curing in many industries such as finishing, powder coating, food, paper and textiles. Infrared remains the company's sole business as it continues its tradition of providing process heating solutions...

http://www.red-ray.com/

[Radoslav Karapetkov]

Will the RED-RAY Read... BluRays? :)

It could be hilarious if RED had adopted the Hd-DVD tech for RED-RAY, just after the battle had "ended". Lol.

Or will RED destroy all by introducing their own format?

[Christopher Nagel]

Well, of course I know nothing, but when I watched this interview from NAB with our favorite Mythbuster from Red, my understanding of what he said was that Red plan to fit 4k video on a normal DVD; they intend to completely bypass the HD/BluRay mess and use current media.

Of course, that may have been just about the time the medicine took effect, so take it as just my understanding of a vague reference to nothing.

Chris

PS: Check out http://www.freshdv.com/ and scroll down to the "Red Digital Cinema Interview with Ted Schilowitz". At about 08:50, he says what I think he says, I think... (@ 10:13, he reiterates this.) IT'S FRICKEN AMAZING!!!

[mjeppsen]

Video interview permalink here: http://www.freshdv.com/2008/04/nab-2008-red-digital-cinema.html

[Stephen Gentle]

It could be hilarious if RED had adopted the Hd-DVD tech for RED-RAY, just after the battle had "ended". Lol.

Maybe it would be funny, but it be an incredibly stupid business move. Think about it - right now pretty much everyone can burn DVDs, so RED-RAY uses that media. Once everyone has blu-ray burners, RED will probably move to that (ie. 10 hours on a dual layer disk).

So they'd probably only use HD-DVD media if they wanted nobody to use the format.

[davidave]

Maybe it would be funny, but it be an incredibly stupid business move. Think about it - right now pretty much everyone can burn DVDs, so RED-RAY uses that media. Once everyone has blu-ray burners, RED will probably move to that (ie. 10 hours on a dual layer disk).

So they'd probably only use HD-DVD media if they wanted nobody to use the format.

if they wanted to use existing technology they wouldn't make a redray...the red one is to replace existing technology...so if you have to buy something new for the redone anyway it might as well be the optimal product so i say bring on the blu-ray

[Craig Schober]

Maybe it would be funny, but it be an incredibly stupid business move. Think about it - right now pretty much everyone can burn DVDs, so RED-RAY uses that media. Once everyone has blu-ray burners, RED will probably move to that (ie. 10 hours on a dual layer disk).

So they'd probably only use HD-DVD media if they wanted nobody to use the format.

but by that logic, red shouldn't have released 4k cams yet because no one can display 4k yet. oh well, i guess you gotta start the revolution somewhere.