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View Full Version : Editing Ethics and Release Issues



Mark Thorpe
04-13-2007, 06:25 PM
OK so here's the deal,
Many amateur or semi-pro "filmmakers" think its quite fine to make movies and do as they wish when it comes to using images of people to convey whatever message they like. Lets take a situation I find myself in at the moment. As you can see by my Avatar I live in Palau in the western Pacific where I work as an underwater shooter. For many years the government here has been very aware of bad diving practices of many poorly trained dive guides in the region. Complete disregard for the reefs and marine life.......yada yada yada. As such they recently commissioned a Palau based production company to come up with a training video product that is to be used in the newly introduced Tour Guide Training Program.

I have always been an advocate of non intrusive filming techniques when I go about my daily work, especially when dealing with the mega fauna here in Palau, Mantas, Turtles, Sharks, Eagle Rays etc etc. I never chase, I follow. Having spent many years in this profession I pride myself on my ability to be able to understand and approach wildlife in a non obtrusive manner. So much so in fact that I send video stills to dive shops whose Instructors I see blatantly flouting all behavioral ethics of wildlife / diver interaction episodes here. Many of the dive shops know that I don't like to see this kind of thing and as a positive thing some repeat offenders have actually started to change their diving behavior in a positive way. Thats a good thing.

The bad thing here is this. The other day I was in attending the third of three training seminars for the new guide course, out of interest I wanted to see what was to be addressed in the course. The video presentation was in full swing and was talking about photographers and videographer etiquette on the reef especially when it comes to animal interaction. Imagine my horror when I see a sequence of me being used to give a negative message of diver / animal interaction. Now if it was just a sequence of me filming an animal that would be fine. BUT the producers had taken a completely benign piece of footage, an innocent encounter with me and a Green Sea Turtle and they then manipulated it, accelerated its normal speed, to make it look like I was chasing the animal. They also laid over a narrative comment that guides should not allow camera equipped divers to chase the wildlife. So lets see:

Scene 1 - Nice shot of a completely innocent encounter. A camera toting diver glides along next to a very relaxed sea turtle. The turtle is not presenting its shell to the diver in a defensive and evasive display but quite happy to swim, relaxed, with the diver. Narrative "Come to Palau, and witness the beauty first hand" - Audience reaction, "Hey, honey lets go to Palau, it looks amazing".

Scene 2 - Nice shot of a completely innocent encounter. A camera toting diver glides along next to a very relaxed sea turtle. The turtle is not presenting its shell to the diver in a defensive and evasive display but quite happy to swim, relaxed, with the diver - Straight cut to an accelerated continuation of the same clip, the music changes to a sombre tempo and the message "Photographers and video enthusiasts should also respect the marine life and never chase or harass it". Audience reaction, "Jeez hon, look at that asshole with a camera chasing that poor turtle"!

I was horrified. The facts are that they were not to know it was me in the video. Where they got the clip from is anyone's guess. BUT from a legal stand point what are the issues here? They were contracted by the government to produce this piece so should everyone appearing in the video either willingly or not would they have had to sign waivers or a release? The production company benefited financially so I would have thought that releases would have been necessary. The fact that they had to manipulate the images in order to get their message across could also be construed as defamation of character? I think the biggest thing here is that I never gave any consent to be in the film. Granted the average Joe Blow in the street here wouldn't know it to be me because I'm in my wetsuit etc BUT the whole core element of dive guides and boat captains here can identify me in the sequence. This is having a negative impact on my standing in the local dive community, on my personal diving ethics and is, not surprisingly, causing me a lot of concern. The night of the airing I could hear my name resonating, albeit whispered, around the auditorium as the segment was playing.

Anyone have any ideas on what I could do from a legal stand point?

I mentioned my displeasure to the production company and they said "ahhh sorry but the footage shot out on the reef is in the public domain". I tend not to believe this as that would then mean that any underwater archive could be construed as public domain and anyone would be able to use whatever they want free of charge, therefore negating the need for crazy gits like me who film underwater for a living......?

Anyone got any ideas?

Cheers,
Mark.

Jeff Kilgroe
04-13-2007, 07:50 PM
I mentioned my displeasure to the production company and they said "ahhh sorry but the footage shot out on the reef is in the public domain". I tend not to believe this as that would then mean that any underwater archive could be construed as public domain and anyone would be able to use whatever they want free of charge, therefore negating the need for crazy gits like me who film underwater for a living......?

I'm not sure how you would go about legal proceedings in Palau or what the local government has to say about copyrights and all that. But I've had my share of legal battles over copyright, more than I would have liked to deal with and it definitely is no fun.

First of all, the "footage shot out on the reef is in the public domain" is a bunch crap. And I'm sure they know that. If the video containing you was shot by people you are working with and you owned copyright to that clip, then they have violated copyright law right there... International copyright law at that.

Where is the production company based? If it's Palau, do they have offices in the USA or elsewhere too?

From what you have written, this could have serious ramifications on you and your business. I would start by contacting a local attorney (if you don't already have one) and have them work with you to construct a firm letter demanding the removal of that video clip from their presentation immediately as well as a public apology for their use and modification of the clip without your permission and to make it appear to be something it is not. ...I'm thinking publich apology in a local newspaper or something that can easily be referenced down the road. Have the letter delivered by some form of certified mail or even delivered in person by a courier to the proper people so there is proof they received it. If action isn't taken within a reasonable amount of time ( like within one business day), then immediately start legal proceedings by filing with the local courts.

If this production company has offices in the USA or elsewhere, you should see what you can find out about their operation. If they have a parent company or home base in the USA, then you may do well to also direct your mailings there as well. Perhaps even seek legal action through a USA court if they have offices or holdings in the US.

The point is they have damaged you, your reputation and your business and they need to make it right. If you go about it right and in a direct manner you should get some results. Don't ask for monetary compensation of any kind as that will shut doors for you. ...But at some point that may become necessary if this company does manage to stone-wall you and delay your efforts and your business does end up suffering.

Tonaci Tran
04-13-2007, 08:07 PM
2 things I wonder:
1) can you prove it was you in the wetsuit?
2) can you find out who originally shot the footage?

Mark Thorpe
04-13-2007, 08:14 PM
Hey Jeff,
Sorry to hear that you too have been subject to these kind of wranglings before. Yeah, its a pain alright.

Thanks for the insight. The clip was filmed by someone in Palau who had no work visa for Palau. He also joined a dive excursion and filmed me without my consent. That clip then found its way into this product.

The company is based in Palau, no foreign offices, and as such I am now starting to look into copyright laws, should they exist, within the republic.

I am following the advice regarding the drawing up of a letter to be delivered to them.

Thanks again.

Any Entertainment Attorneys out there reading this?

Cheers,
Mark.

Mark Thorpe
04-13-2007, 08:19 PM
2 things I wonder:
1) can you prove it was you in the wetsuit?
2) can you find out who originally shot the footage?

Without a shadow of a doubt. I'm still using the same wetsuit. Plus the camera, the only one of its kind in Palau, that I was using for that particular day is sat right here in my office. Clear as day and all very easy to prove.

Yes, I know who shot it. He's no longer in Palau.

What's your thinking on this?

Mark.

Ken Corben
04-13-2007, 08:49 PM
Mark,

First of all I am totally on your side so take my opinion as one professional to another.

No one ever wins a lawsuit. The justice system in a democracy is about how much money is one willing to spend to "be right". In the end, a lot of money is paid to lawyers for a result that is ususally never satisfactory to either party - a compromise that costs a lot of money and pain.

That said, I too would be seriously pissed off and seeking a resolve - most especially if my reputation was/is being damaged as a result. A good lawyer might say, "your likeness is not discernable to the average person and therefore no release is necessary." A lawyer looking to make a buck might say, "Your wetsuit and camera are a trademark and therefore you are discernable."

The point here is you can really get screwed by your own attorney financially in the long run. So my advice, and if you read this a year from now you'll laugh, let it go.

You and I both know that if a turtle or most any other sea creature does not want to be filmed they let you know. Your interaction with the turtle and the resultant images are "magic" in my opinion. Remain focused on that truth and laugh at the unscrupulous manipulation of footage which is ultimately "intended" to benefit the underwater world you live in.

I know it stabs deep to the soul - exhale and focus on your true passion and leave the "fakers" to their own karma.

Sharky

Mark Thorpe
04-13-2007, 09:20 PM
Hey Ken,
That's one hell of a pill to swallow mate. I know what you say makes sense and I will possibly look at following that advise. I am also talking with the production people. No one is losing their cool and its an ongoing process. I'm sure it will figure itself out.

Anyway, one year from now I'll be a long way from the dive industry filming scene in Palau and firmly set on a path to World domination pushing that RED One around the reefs of the world.

Just a fin's kick behind ya matey....

Cheers,
Mark.

Michael Schrengohst
04-13-2007, 09:53 PM
Lawyers can stretch you out, even when they say they are looking after your best interest. I would at least get a referral to a lawyer and then have them send the letter and pay for that. That would proably be all you can do but at least it would be on record.

Joel Kaye
04-13-2007, 10:03 PM
Hey Ken,
That's one hell of a pill to swallow mate.

If you can get a hold of the footage - perhaps by buying their DVD - you could at least put up your own version of the story on your own website. In fact, you could use it for your own lesson - "Here's what I really did and why it worked - and here's what it looks like sped up so it appears I'm chasing". Then anyone who recognizes your swimsuit and looks you up would find out the truth.

You could also ask that those guys at least add "simulation" subtitles to the video of your shot.

As far as copyright my guess is the original shooter owns the copyright.

Oh - if it really bugs you just paparrazi those guys for a couple weeks and take your own footage of them and then misrepresent it.

Mike the beginner
04-14-2007, 01:38 AM
If you can get a hold of the footage - perhaps by buying their DVD - you could at least put up your own version of the story on your own website. In fact, you could use it for your own lesson - "Here's what I really did and why it worked - and here's what it looks like sped up so it appears I'm chasing". Then anyone who recognizes your swimsuit and looks you up would find out the truth.

You could also ask that those guys at least add "simulation" subtitles to the video of your shot.

As far as copyright my guess is the original shooter owns the copyright.

Oh - if it really bugs you just paparrazi those guys for a couple weeks and take your own footage of them and then misrepresent it.


Thats good advice. Also i agree with Ken, let it go on the legal side. But surely you know someone on the press side of things that can rubbish this company for not showing the correct way to film. Get several articles in the newspapers with a cracking photo of the article. Explain what happens when the creature is disturbed or frightened, what they do in reaction.


Mark remember one thing though, the press and media will try and sell newspapers and choose what angle they think will sell the best. Be sure you are going to win.

I run a salmon and sea trout fishery on loch lomond Scotland. A recent problem with seals threatened our valuable spring salmon stocks. No one was interested in doing anything about it until i declared that we were applying to the authorities to get the seal shot. I knew that would get the media attention and i was hoping to demonstrate that it was not the fault of the seal but the fault of government allowing excessive trawling within our estuarial waters that was causing the lack of food for seals, birds etc. The press were not interested in this aspect, they wanted to hang me out to dry. You would not believe the tactics they tried to make me out the bad guy. In the end i had the last laugh because i eventually did get my point accross and i gave the press a great story. I gave the seal a fishing permit number 999 and put a photo of the seal where the anglers photo would be. The press had to decide? make this constant smiling guy a baddie or go with the permit for the seal. No guesses which way they went. So keep smiling Mark and watch your back as more will follow unless you are clever and careful. Try and turn the tables on this company by showing them how it SHOULD be done. Good Luck

ps: i should explain that the seal had entered the river leven which was a freshwater river, seals preferring salt water!

Mike the beginner

Steve Gibby
04-14-2007, 07:41 AM
Mark,

I think Ken's advice is good. Going the legal action route, unfortunately it boils down: "How much justice can you afford?" You can bleed yourself dry financially trying to defend an issue. Then what have you gained? You're broke and unable to do what you love most - get in the ocean and record more beautiful images of wildlife. The wetsuit and housing may be recognizable to members of the dive industry in Palau, but the tourist public wouldn't have the foggiest idea who was inside the wetsuit and who's housing looked like what. Consider this: very shortly you'll have a new housing for your new RED One camera. If you add in a new wetsuit, then there's a whole new looking you swimming around!

You may be right in this issue - but IMO you don't want to put so much energy into proving that you're right, that you end up "right and bankrupt", and it puts you out of the business you love. Karma inevitably comes full circle, whether it is good or bad. These boneheads that did this to you will inevitably have it return to them, sooner or later. Trust me...

Send a warning letter, negotiate with them to revise their video, but just continue to go out and do what you love and put this in your rear view mirror - the sooner the better.

Been there and done that in these types of situations - many times. I empathize. Don't let it eat you up...

Keep getting in the water, do what you love, and don't look back...

Tonaci Tran
04-14-2007, 07:58 AM
Mark,

I second everyone's advice. Unless you have deep pockets, its too much money for too little return. As Gibby said, fortunately, you were in a wetsuit that can be changed. Only a small fraction of people will ever recognize your wetsuit and custom underwater camera housing. The reason why I asked the second question is because the guy who shot it could send a letter to this company to prohibit the use of HIS footage (he'll have to send them clear evidence that he shot the footage). Just a thought..and hopefully they will take the letter seriously. Either way, the last thing you ever want to do is to voluntarily enter a court room.

Jeff Kilgroe
04-14-2007, 09:15 AM
Perhpas I jumped onto the suggestion of legal action a bit soon, but that comes from my personal experience. Most of the copyright issues I've dealt with have been artwork stolen from my web site or other sources and used without my permission on product boxes, magazines, other web sites. I had a rash of such events in about '00/01 and I took down my site because of it. Sadly I haven't put it back up, but I was tired of seeing my artwork splashed about various sites and even retail products. Often with other people taking the credit for it. I'm pretty touchy on this subject, if you didn't catch that already. ;)

I also misunderstood some of your situation, Mark. Being that it was someone else who shot the video and you never had rights to it specifically, that does change things. I'm not sure what rights you have - especially in Palau regarding the use of your image.

Perhaps the written letter is still the best place to start, but the production company may not be the right target. They produced this video for someone... In this case, I'm assuming the local government by what you have said. Perhaps you should appeal directly to the government or current holders of this video to have it changed. They may be more open to your request since you're a local business owner who stands to lose something from what is portrayed in the video.

Mark B.
04-14-2007, 12:13 PM
If I was on the jury, I wouldn't consider a wet suit and camera housing to be enough to identify you. If your face isn't clearly visible (diving without a mask , breather, or hood), then you're just another Joe Diver floating around underwater. Even if your face was clearly visible, the distortion of the underwater world would still be enough to make your face less distinguishable from the next diver's. I certainly wouldn't remember the face of some diver that showed up for a few seconds on some obscure instructional diving video.

Anyway, just imagine if a different diver happened to visit your area and had a similar wet suit and gear to the stuff you own... is he not allowed to film himself swimming the reef since he might be mistaken for you?

I feel bad for identical twins in that regard... if one twin is filmed harassing wildlife, the other twin (pretend he's a well-known veterinarian) is going to feel the impact of that. But should those twins be legally obligated to never do anything that might hurt the public standing of the other twin? NO! Because freedom is an important part of life, even if it causes some people a bit of trouble in their lives.

Mark Thorpe
04-23-2007, 12:49 AM
The outcome:

1) A public apology by way of a short editorial in the local paper
2) The recall and reissue of around 50 DVD's which were in circulation at the time I took action.
3) The complete removal of my appearance in the product.

I basically informed the production company, by way of a letter from an Attorney, that I would take legal action if those requests were ignored. Whether I intended to take action or not are another matter but I guess I had to do something in order to be taken seriously by them. I also just didn't want to be in their presentation for my own personal wishes.

Glad to put it all behind me now.

Cheers for all your posts on this,
Mark.