New RED video on Apple's site!

[Alexis Hanawalt]

Check it out:

http://www.apple.com/finalcutstudio/action/?movie=red

[Sanjin Jukic]

Download for your own the RED movies archive directly at

http://images.apple.com/movies/us/apple/finalcutstudio2/inaction_red20070414.mov

[Ed David]

the clips of the 4k red stuff on the monitor looks really great. What camera did they use to shoot this piece?

[Anders Holck]

One with a lot of edge enhancement :-(
No I think that was actually done at encode time

[Justin O'Neill]

Jared is famous!!!

[Emanuel A.]

Yup. Our beloved Jarred rules!

[Anders Holck]

But way cool anyhow!

[Corrado Silveri]

Cool!
Congrats!
The Apple website also spot the Nattress Plugins!

[Teague Kennedy]

holy sh**t. I am halfway tempted to buy a trip to vegas tonight.

[Júlio Taubkin]

I think this NAB is going to be one of the most important NABs ever. Everything is really converging to one incontestable truth. I'm here trying to raise some funds to get a RED and every second I get more and more confident that is the only thing I should be doing. Congratulations to all of you!

[Vincent Rice]

Ted had his hair done!

[feb31films]

Jealous doesn't even begin to describe my feelings towards all you lucky bastards at NAB! The video looks great (Jarred is so serious) and the fact that Apple is officially and publicly supporting Red should be the last nail in the coffin for the doubters and naysayers. Amazing this is a real paradigm shift in independent filmmaking/producing. I'm not going to able to sleep for a week.

[Paul Moss]

Holy Shizzle.....!
this is great News...!!
Man i wish i was at NAB.
Well done RED team for getting Apple on board. this was one area i was worried about, the post side of things....not anymore.

[Ken Corben]

Sure would be something for us Red One reservation holders and HD television producers to see Steve Jobs holding a RED ONE camera system in his hand as he introduces Jim Jannard to the stage to explain the Red Cinema and Final Cut Pro workflow solutions now and planned for the future.

Seems to me these two guys could make this quite an event!

And I am a nobody that was just completly guessing/hoping...to actually see REDCODE and Apple Prores in the pull down codec menu of FCP 6 - WOW!

Original thread:
http://www.reduser.net/forum/showthread.php?t=412&highlight=steve+jobs

[Petr Dvorak]

Jared is famous!!!

Yea, Jarred for president! :biggrin:

Cool!
Congrats to all!
I love it.

but its just warming up ...

[Hrvoje Simic]

holy sh**t. I am halfway tempted to buy a trip to vegas tonight.

Man, don't miss this if you can go.

Do you want to say to yourself in a few years "well I could have seen the release of Red few years ago but I chose not to" ?

[Petr Dvorak]

Man, don't miss this if you can go.

Do you want to say to yourself in a few years "well I could have seen the release of Red few years ago but I chose not to" ?

Yes go man, go!

[Stephen Gentle]

Loved the cameo, Jarred!

Also, native REDCODE in FCP is really great news.

-Stephen

[Adrian T.]

This reminds me of my first post:
http://www.reduser.net/forum/showpost.php?p=3882&postcount=20

:clown2:

[Rogelio Salinas]

Exciting. It's great to see that Apple is bringing more attention to the RED Revolution.

[Ruairi Robinson]

After seeing the video (and Ted's proclamation about the red not really being video) I checked up on the wikipedia definition of video just to see what the umm... "official" definition is...

http://en.wikipedia.org/wiki/Video


It was all standard stuff until I came across this:

"Video is different from film in the sense that it sucks my cock."


Hahahahahahahahahah

[Ralph Oshiro]

Holy fucking shit!

[Gavin Greenwalt]

lol. I love it.

"Mussttt maintaiin olderr version."

[Matt Redmond]

What's the possibility that the video was shot on a RED one?

[Don Woods]

I love Jarred playing with the matte box looks so natrual.
And TED good job.

[Learvis Templeton jr.]

Well look at it this way with the money you saved from not going to NAB you
can get FCS 2 and pay for part of the new break out box. I wish I could have been there but too many projects to finish! :pinch:

[Drew Mylrea]

It looks like the vid was shot when they only had one of the early silver cast prototypes on hand - doubtfull that they would have shot it with another working red.

[Obin Olson]

it sure looked like 35mm DOF on that stuff....what was it shot on guys!??!?!

[Matt Redmond]

Remember that the Red camera shown in the video was silver, so it could have been filmed on a Black one.

[Jannard]

It was shot with a Varicam. And the background was a thousand miles from Ted. :-) It looks like vidoe to me. The "look" of RED ONE footage will be on display tomorrow. Big difference.

Jim

[Drew Mylrea]

hours before NAB and still posting... rock on jim! i wonder how long the dop who shot that apple segment stayed after to play with a red proto.

[Obin Olson]

ok ok, that was it, you threw the background way way back...BTDT!!! LOL good work, it's slick looking

[Jannard]

The Varicam has the best "look" of an HD camera, IMHO. But it doesn't look like film and has 1/10th the resolution of RED. Please compare with what we show tomorrow at NAB.

The guys who shot this piece were keen on our camera... :-)

Jim

[casey warren]

What camera(s)/lenses does Apple use to film those promo videos anyway? they have nice DOF

RED's video rocks!

[casey warren]

NM, question answered

[Jannard]

The guys who shot this piece complained that they had to artifically separate the subject from the background to get the background out of focus. 2/3" sensors do this. The only way to do it right is with a full frame 35mm size sensor.

Jim

[casey warren]

I really like the lighting throughout the piece, did they just use natural lights? the look of the video has a really cool industrial feel.

[Drew Mylrea]

I don't know what the specifics were, but I'm pretty sure that they lit the thing, I helped out with one of these apple spots when the G5 first came out and the crew was a pretty tight group of people from LA with standard ARRI lighting kits, etc. To me the vid looks like pretty standard video - some nice back light, lots of contrast and edge enhancement applied later which is pretty perfect for the internet delivery it received.

However, with the RED, we're looking at images with a wide dynamic range, no edge enhancement, and a full sized sensor, all of which will contribute to the difference between it and traditional HD camera's (which impose edge enhancement and contrast to the recorded image opposed to Redcode's RAW data).

In short, the video looked flashy and "hip" but we should be concerned if it was shot on the RED.

[Bing Bailey]

After seeing the video (and Ted's proclamation about the red not really being video) I checked up on the wikipedia definition of video just to see what the umm... "official" definition is...

http://en.wikipedia.org/wiki/Video


It was all standard stuff until I came across this:

"Video is different from film in the sense that it sucks my cock."


Hahahahahahahahahah


how's it going amigo. I'm from dublin myself but live in nyc. what do you plan to do with your red ? are you the only one in the auld sod to get one ?

[wshultz]

I was hoping that (great looking) video wasn't Red. I was stumped by that apparent DOF though. Thanks for the info Jim.

[Matt Redmond]

The Varicam has the best "look" of an HD camera, IMHO. But it doesn't look like film and has 1/10th the resolution of RED. Please compare with what we show tomorrow at NAB.

The guys who shot this piece were keen on our camera... :-)

Jim

That's a HUGE relief. When I was watching it nothing screamed out at me "this is better than HD." It was mainly the DOF in some of the shots that had me wondering. I'm very, very glad it was Varicam footage :sick:

Actually I was mucking around with a Varicam today...

*EDIT: Not that there is anything wrong with Varicam.

[Jannard]

Nothing wrong with a Varicam... but RED had 10 times the resolution, a real 35mm sensor and costs 1/3 the price. :-)

Jim

[Alexander Nikishin]

Great news! It's simply amazing what is happening, thank you Red team.

[Matt Redmond]

The Varicam has the best "look" of an HD camera, IMHO.
Jim
I differ. F900R footage is pretty darn good (if not much, much better than varicam) when you load in custom gamma curves. Running the footage through a baselight suite shows just how much you can push and pull it.

We've got some F900R's on a drama running with custom gamma's, and the grader on the series commented that he was able to do a lot more with the footage than he could with Varicam. Granted we're not running with SRW1's so no HDCAM-SR, but even still HDCAM material was performing MUCH better than DVCPRO HD.

[Matt Redmond]

Nothing wrong with a Varicam... but RED had 10 times the resolution, a real 35mm sensor and costs 1/3 the price. :-)

Jim

Probably weighs less. And if it sucks less than 36 watts from the batteries when operational then that's a bonus too.

[Alex Boothby]

We've got some F900R's on a drama running with custom gamma's, and the grader on the series commented that he was able to do a lot more with the footage than he could with Varicam.

Hey _MR_ - I was just in NZ on a Bud shoot, and we shot some aerial footage with the F900R. It held up extremely well to an aggressive color grade in a DaVinci 2K. Surprised everyone involved. Anyway you have a beautiful country! Lucky bastard. :biggrin:

[Matt Redmond]

Hi Boothba,

Were those Panavision's cameras or did you bring in your own?

Yeah, holds up very well as long as you get away from the built in curves. Only issue with the custom gamma curves is that they seem to be limited to 100% - no superwhite. Which is actually okay as the grader is working in RGB, which has to work within 100% anyway.

Where were you filming by the way?

[Simon Blackledge]

whats the cost of shooting on F900R compared to 35mm. cam hire etc. Got a poss job and really don't want to have to deal with film, neg cuts etc...

I take it the best quality is shoot tethered to a SR deck ? duallink hd-sdi ?

S

[Alex Boothby]

I think they got the gear from OZ. Not sure... it was part of a whole Westcam package. I can dig up some names if you like. Production was based out of Auckland through the old Silverscreen offices (I know, I know...) Great town, great folks, great crew.

[Matt Redmond]

I think they got the gear from OZ. Not sure... it was part of a whole Westcam package. I can dig up some names if you like. Production was based out of Auckland through the old Silverscreen offices (I know, I know...) Great town, great folks, great crew.

I'm based in Auckland, but my heart's in the South Island :waaa:

Hmmm, F900R's from Aussie...probably Video Australasia. So was that when Silverscreen were still going, or were you just using the space?

[Alex Boothby]

It was in February, so Silverscreen was officially done although October is still there. We were just using the space, although many of the production office came back for the gig. Do you know Roi Macgregor? Deb Sinton? Rick Kofoed? The Prince of Darkness? DOP was James... damn... can't recall. Cool dude. Rolled his own cigarettes.

[Mark K.]

The guys who shot this piece complained that they had to artifically separate the subject from the background to get the background out of focus. 2/3" sensors do this. The only way to do it right is with a full frame 35mm size sensor.

Jim

A full frame 35mm sensor you say......... very interesting idea Jim. Don't mention it to anyone else for the time being - I'm gonna quietly look into it! :shiftyph34r: