REDFEST reality

[Tonaci Tran]

All the pieces are coming together now. It just hit me that the idea of a 4k "red" festival can TRULY be reality now with final cut pro support. When I first posted about this possibility of a 4k redfest, which Jarred said would definitely happen at some point, I didn't think about how we were all going to to edit in 4k. Sure we could export to anything..but having the ability to natively edit 4k in FCP was the essential piece needed for Red shooters.

I have a couple shorts to shoot in 4k when RED lands.

Can you imagine how many people would line up to see a 4k red fest projection?

Jim should hold more 4k screenings of Peter's masterpiece..I bet you the people who missed out on NAB would line up to see it.

Thinking big (i know I am a dreamer), it would be insane if Jim made a RED 4k theatre with his signature futuristic design theme (much like the oakley factory) to specifically showcase 4k movies. Especially since there are plans for Red's own 4k projector..why the hell not.

[PaulClements]

It'll almost be a mini cannes, sundance etc festival... purely because you'd need a cinema to truly appreciate them.

I just hope people can make some good content. Would be a shame to have a bunch of good looking footage let down by rubbish story, acting, sound, lighting and so and so on.

[Tonaci Tran]

Yeah..I'm confident Jarred will apply good quality control to filter the not so good stuff. Hopefully mine won't be in that "not so good" category. :tongue:

[Blair S. Paulsen]

I am not sure that building a building is going to happen, but I do think that Jim could rent a proper facility and bring in his Sony SXRD 4k projector to host a RedFest. It seems like great marketing in the spirit of the what has been done so far.

We should kick this around on the forum and once we have a clearer concept we can send a proposal to Ted. Go Tonaci go!

I'll start the tech discussion with delivery specs - can we simply send in our finished shorts on Firewire drives in RedCode RGB for uploading onto the server that will drive the projector?

How was 'Crossing the Line" sourced to the projector? Stuart? Rob? Deanan?

[Brandon Rice]

Would be VERY cool to see a REDFEST in the similar vein of the DVXfests!

[Vincent Rice]

I think that is an utterly brilliant idea.

I'm planning a short to start shooting this time next year.

[PaulClements]

BRAINWAVE:

Why not make the launch of Red's 4k projector the exhibition of the first RedFest!!!

[Tonaci Tran]

I am not sure that building a building is going to happen, but I do think that Jim could rent a proper facility and bring in his Sony SXRD 4k projector to host a RedFest. It seems like great marketing in the spirit of the what has been done so far.?

To push it further, I think it could be a full fledged high end theatre for 4k movies..imagine Jackson's, Fincher's, Singer's next features in 4k. In between the big feature films, RED could host 4k film festivals for indies. I know Jim has his hands full with RED..but he could always hire someone to run the RED THEATRE.


I'll start the tech discussion with delivery specs - can we simply send in our finished shorts on Firewire drives in RedCode RGB for uploading onto the server that will drive the projector?


This my friend is what makes digital so great. No damn beta sp transfers or super expensive 35mm conversion needed. I figure you could just export in 4k redcode on 500gb drive (costs 130 bucks at Fry's) and its a done deal. All they have to do is fireup a mac and play through redcine. The server uploading thing would be icing on the cake, though it would probably take forever to upload that much data.



How was 'Crossing the Line" sourced to the projector? Stuart? Rob? Deanan



I believe I heard them say it was playing on a macpro through redcine. Not 100% sure though.

[Craig Bowman]

I am not sure that building a building is going to happen, ...


This is actually happening here even as you speak. After I made my reservation at last year's NAB I approached my colleagues here with the plan to have our educational institution move forward with the development of a Digital Cinema Program using Red One's, a Digital Cinema Production Centre complete with a 4K Theatre and to hold an annual Red Fest.

They loved the idea and we made a reservation for the Dept. as well last October. The Dept. gets their first Red in September, a few months after mine arrives.

Whether our newest building is finished before or after Red launches their projector remains to be seen. Our Digital Cinema Program starts this October regardless.

[martinnoweck]

Redfest: Great!

[Tonaci Tran]

This is actually happening here even as you speak. After I made my reservation at last year's NAB I approached my colleagues here with the plan to have our educational institution move forward with the development of a Digital Cinema Program using Red One's, a Digital Cinema Production Centre complete with a 4K Theatre and to hold an annual Red Fest.
.

Well, with the recent announcement of RED's own 4k projector.. you won't have to rely on sony's 4k projector. If RED prices it right (which judging from their current offerings they will)..it will open the doors to more 4k cinema across the globe.

[Tom Lowe]

Best idea ever.

[Michael "Dorkman" Scott]

To push it further, I think it could be a full fledged high end theatre for 4k movies..imagine Jackson's, Fincher's, Singer's next features in 4k. In between the big feature films, RED could host 4k film festivals for indies. I know Jim has his hands full with RED..but he could always hire someone to run the RED THEATRE.
I'm available any time. :tongue:

*starts compiling resume*

[Blair S. Paulsen]

I have no specific knowledge of the design targets for the RED 4k projector but I kinda figured they would be more aimed at the DI suite and small venue applications. Sony, TI, Christie and others seem more tooled up for making the big guns in terms of lumens. I also imagined that the REDfest would happen sooner than I anticipate RED completing their 4k projector.

In terms of driving the projector I am not clear how you would get 4k data from a MacPro to the Sony 4k SXRD projector - is there a 4x dual-link HD-SDI card that goes in a PCIe slot? That would be news to me. I quickly read through the specs for the 4k SXRD projector at the Sony booth and it listed at least 3 input board options and as far as I could gather the only one that supports full 4k is the quad dual-link HD-SDI. If someone can correct me on this please do.

I assumed that RED used a DCI spec server at the NAB demo but I never asked because I was too boggled by seeing the footage and the camera. In any case I would guess that they have purchased the proper hardware to drive their projector and could easily spec the deliverables for the REDfest so we could use their system. The cool thing is that any firewire drive should suffice since its just transferring data onto a server that is robust enough not to drop frames during the actual showing.

Maybe we need a new thread: I wanna watch my 4k footage, what are my options?

[Justin O'Neill]

I asked Jared if they were running REDCODE on a laptop directly into the projector and he laughed and said "that's a good idea".

He then went on to say that RED was going to make the process of showing REDCODE on a 4k projector easy for everyone. Then he bolted off.

Sounds promising.

[Tonaci Tran]

is there a 4x dual-link HD-SDI card that goes in a PCIe slot? That

good point..in that case..now I really wonder how they could have pulled it off. Well, after the RED army comes back from NAB to chime in..we'll find otu shortly.

[WesG]

Jim's already got access to a great auditorium/theatre right in the Oakley building. I'm sure it could be fitted out with a 4K projector - particular with a RED one.

[Blair S. Paulsen]

That screen looks awfully small, though perhaps a larger one could be installed. The design of the room also has a lot of the seats pretty far off axis so they wouldn't be at a very good angle for viewing a motion picture which will reduce the capacity.

Perhaps a venue like the NuArt is the best bet with RED maybe providing the hardware to drive the projector that's already there. Moving those big Sony 4k SXRDs is not a trivial project.

[Brook Willard]

A RED-only film festival seems elitist and cocky to me. I'm sick of festivals that used to insist on "film only" or "print only"... I'd hate to do that right back to them. It could be fun, don't get me wrong, but too much publicity for it and getting it too big could tick some people off.

Or make them buy a camera.

Whichever.

[Tonaci Tran]

A RED-only film festival seems elitist and cocky to me. I'm sick of festivals that used to insist on "film only" or "print only"... I'd hate to do that right back to them. It could be fun, don't get me wrong, but too much publicity for it and getting it too big could tick some people off.

Or make them buy a camera.

Whichever.

Who says they have to join and who cares if they get ticked off? Anyone who would get upset because their work can't be featured in a 4k film festival is like a guy complaining that he can't get his pinto into the daytona 500. Film festivals are a dime a dozen..but I think there needs to be a venue for RED users to exhibit their work in 4k..this WILL NOT happen anytime soon with the current crop of film festivals. I don't think there is anything wrong with holding a festival squarely to support red users.

With jarred's dvxfests..his rules are:"Use a DVX100 or HVX200"
Films made with other cameras will be accepted for exhibition, but not competition.

Perhaps the same could be applied here. All 4k stuff accepted..but for competition.. RED only. I guess I just do't view it as negatively as you do Brook.

[Jochen Schmidt-Hambrock]

Carefull. From the industry there might be a lot of interest, but the general public could not care less what you´ve shot it on.

Jochen

[Brook Willard]

[shrug] Just the way I feel about it. I know it's quite negative compared to the other responses... and I don't mean it to sound that bad... I just like to have a playing field open to all.

[Tonaci Tran]

After seeing Peter Jackson's RED demo in 4k.. I think it is an experience that even the general public will appreciate. granted..its obvious that you need lots more than a pretty picture to entertain movie-goers.. a 4k festival will be a good starting point for 4k cinema. I think you have to start somewhere.

[Vincent Rice]

Well the whole POINT of it is RED marketing surely? There is a film festival you can enter every day of the year so there has to be some technological/community hook for its existence. That's a strange response Brook.

[Craig Bowman]

In a way I can see Brook's point of view. However, I don't see any of our local festivals accepting or having any interest in accepting 4k digital files for screening in 4k anytime soon. That's not a level playing field anyway.

I disagree that providing a place to learn and produce 4k Digital Cinema, screen in 4k and once a year hold a festival celebration of the medium and giving some name recognition to the people and company that made it possible as being elitist at all. I think at this point its more of a matter of one small oasis in a vast dessert.

[Jarred Land]

its not a question.. this will happen.

[Alexander Nikishin]

its not a question.. this will happen.

Sounds like fun.

[PaulClements]

When i compared it to sundance etc I wasn't meaning to make it a comparable festival. I was just joking about how it would end up needing to be almost as large. I think any RedFest ought to be in the same vein as the DVXuser ones, short 5 or 6 minute movies made by the members of Reduser.net and give a good excuse to meet up spend an evening having a good time, a good laugh a few beers and share tails of the ups and downs of owning a RedOne. It'd be a shame to make it a big corporate marketting event. I think you're thinking of something far more sinister Brook :)

[Vincent Rice]

its not a question.. this will happen.

Excellent.

[Matthew Lochman]

its not a question.. this will happen.

I can't wait to see the submission guidelines for this- More excited than I've been in a while...

[Michael Stanmore]

yeah I'm in for sure. (opens final draft and cracks knuckles)

[Jarred Land]

Ive been running DVXfests over on DVXuser for a couple years now.. its a great way to get people out shooting if they arn't already.

look forward to it.

[Jason Francois]

Ive been running DVXfests over on DVXuser for a couple years now.. its a great way to get people out shooting if they arn't already.

look forward to it.

And what festivals they are. I'm constantly impressed with the turnout and the enthusiasm. Not many festivals online or otherwise have such a feel of community.

I can't wait.

[Keith Alan Morris]

Theres already a 4k theater out there--3 screens opening today at the new LANDMARK theater in LA:

http://www.hollywoodreporter.com/hr/search/article_display.jsp?vnu_content_id=1003592015

I posted this yesterday...

[Brook Willard]

Ive been running DVXfests over on DVXuser for a couple years now.. its a great way to get people out shooting if they arn't already.


Good point... this could actually be pretty cool...

My initial negativity was definitely interpreting the festival as something a zillion times larger. I guess I've been burned one too many times by not being able to submit films to festivals because I couldn't afford a print. :)

[Darwin]

Brook, Very true. And a full feature-length film print, could cost as much or more then the RED ONE camera it's self.