Just an Observation

[J. Bernard Vallon]

I was sitting in the studio the other day, looking at some old medium-format pictures. I get all gooey over the idea of shooting film again, not because the quality is so much above and beyond my dSLR... its more that I miss the 'clankity clank' of the film winding, squinting at a negative, and the working in the dark room. Same thing with shooting motion picture film. My point is film has/had such a mystique about it, so much nostalgia to the medium, that using it becomes romantic. Thats what i mean: film has a romance to it that digital doesn't

What the RED team has done that it so incredible is they've created a romance around the RED One. (From what I hear from people at NAB,) people are looking at the camera like its magic, they are in awe...shooting with it will be an experience, it'll be romantic!

This is awesome to me, because they've 'beaten' film in a way that people don't think about.

Any thoughts?

[PaulClements]

An interesting way of looking at it. I guess the problem is that only people who have taken the reservation route, or at least followed it with optimism could perhaps share that. If you introduce the camera to a DP who's not heard of it then they'd go... "Yeah but it's digital". At which point you'll have to sit down and persuade them of the magic (I.E. show them some footage :))