Holy Snikeies Adobe!!!!!!!

[Russ McDonald]

The paradigm has again shifted. I was again privileged to be in the front row as it were, at the last LA User Group this past weekend. Kevan O'Brien gave us a sneak peek of the Red Work flow for Premiere, and (can you hear the choir of angels) After Effects.

Kiss proxies good by. You are only limited by your processor power. You client is going to ask you. "Can I see that keyed, I want to see that shot with the composited background" You'll will say with a grin, "Sure what resolution do you want to see it in." Or he/she will ask, "Can you take a frame grab, and let me play with it in Photoshop, I want to play with a few looks." You will again smile and say, "Don't forget to save the file as a PSD, then will open that up in After Effects, copy the adjustment curves you like, and apply it to the footage, for the final conform."

You are in a very short period of time going to be able to show up on set shoot, post, conform, and deliver the same day. Unbelievable how fast things are changing. If you read my Quote in Post Magazine, the day when Red becomes the dominate format for film, and television production. Has, thanks to Adobe and the Red coding team taken a quantum leap in that direction.

After seeing what, I saw my only request is Red codes for multi-thread processing, because if you combine Adobe with the computing power of systems like Pixellexis's (http://pixellexis.com/) new machine with 32 intel processors, the sky is going to be the limit.

I say this with great passion, fucking bravo!!!!!!!!!

[Gunleik Groven]

Is the debayer is limited to 1/2 processors by through the SDK?
(No complaing here, just askin'...)

What kind of realtine playback performance?
What was the monitoring route?

Good news

Gunleik

[Andrew Benz]

Adobeone, do you have a link to your quote in "Post".

How soon is "soon" for the Adobe solution?

Thanks.

[Russ McDonald]

Is the debayer is limited to 1/2 processors by through the SDK?
(No complaing here, just askin'...)

What kind of realtine playback performance?
What was the monitoring route?

Good news

Gunleik

Dude it was a laptop plugged into a projector , it had two processors, all he had at the time was 2K files , they now have 4k files by the way. He went all the way from 1/4 res up to full 2k, 23.97 with a few clicks of the mouse. Also watching key R3d files was quick and efficient in AE. Did a full res, RAM preview believe me, I wasn't waiting long. I don't see why you would do this on the set kind of over kill, but you can do it. To paraphrase Days of Thunder, "Those tires are match and staggered special. You can hold it"

[Russ McDonald]

Adobeone, do you have a link to your quote in "Post".

How soon is "soon" for the Adobe solution?

Thanks.

LINK to Quote (http://www.kappastudios.com/docs/post%20article.pdf)

I wish I could answer the timing question, I can't. Can you believe they are not putting me in the loop on this, Shocking I know. I'm sure you're all appalled at their complete disregard, of the reality that this is Adobeone's world and they just live in it :)

[Gunleik Groven]

So fullrezHigh @ 2k... :)

Anyone know is Adobe are @ IBC?

[Esteban Sosnitsky]

Please release this beast to all of us!!!!!!!!!!!!!!
What do you think scratch would do better than adobe with this plug in??
Just curious.. never had a scratch to play with, was considering it until I heard about this plug in :)

[Russ McDonald]

Please release this beast to all of us!!!!!!!!!!!!!!
What do you think scratch would do better than adobe with this plug in??
Just curious.. never had a scratch to play with, was considering it until I heard about this plug in :)

As I recall the Scratch system can conform the entire timeline of a feature film from openning credits, to rear title crawl, with out a breaking a sweat. I don't know if an adobe suite can do that, but I look forward to trying.

[Cüneyt Kaya]

Please release this beast to all of us!!!!!!!!!!!!!!
What do you think scratch would do better than adobe with this plug in??
Just curious.. never had a scratch to play with, was considering it until I heard about this plug in :)

realtime Colorgrading at 2k ---no render needed, scratch does this because it uses the gpu for that stuff...

rendering is still made by the cpu....so same long renders as in adobe while exporting but not while grading.

but if aftereffects can be run through the gpu (maybe its possible and i am not aware of it) things will change again......or they buy speedgrade...hehe

[Martin Weiss]

Anyone know if Adobe are @ IBC?

They are indeed. 7.H21 / M284

http://www.ibc.org/cgi-bin/exhib_detail_cms.cgi?db_id=1475

There ought to be a shuttle service between the RED lounge and Adobe :)

[Thomas Mathai]

The demo was interesting even though it was still an alpha build. You set the resolution you want to work in, and load in the R3D file and off you go. Then you set your output resolution, which they expect to be done more intelligently later.

The issue with Adobe in general is the lack of XML support so handshaking with other XML savvy non-Adobe apps is going to be harder. I doubt I'd want to deal with an EDL.

Though I'm told at IBC or August 23rd what is CS4 will be much more meta data aware.

I'm hoping that Adobe also puts out more info on their CinemaDNG format.

[Gunleik Groven]

YO Apple. Are you listening? :)

So now I must look into Adobe in addition to Assimilate, Iridas, Nucoda, Matrix and...


What did they use to say:
So many ladies, so little time...

[Cüneyt Kaya]

i learned on adobe....going back home if it can stand what it promises

[Gunleik Groven]

Kaya, you coming to IBC?

[Sarah C.]

I was there.. have used AE on my laptop on set with low res video assist files to do a multicomp.. this is a great leap to the next lvl!

~Sarah

[Russ McDonald]

i learned on adobe....going back home if it can stand what it promises


Seeing the alpha plug-in from Adobe, and what I've heard from an unnamed source inside Red, They will deliver beyond expectation. Look, as an artist I am a fanboy and proud to say it. As a business man I am very hard to please, and demand performance. I think it's clear that both companies involved, have proved they can deliver...

I think you have nothing to worry about, as I have said you are only limited by your processing power. I've cut on everything, in the end they all do the same thing. With the Red Premiere workflow, and the combined suite of tools from Adobe. Finally Premiere will be recognized as more than the program your Uncle Dangerfield cuts his Wedding Videos on.

[Cüneyt Kaya]

Kaya, you coming to IBC?

yes...watch out, i will be near the element technica booth :)

[Paul Hazlett]

...Finally Premiere will be recognized as more than the program your Uncle Dangerfield cuts his Wedding Videos on.

you keep Uncle Dangey out of this!!!


If Adobe can come thru, it will turn alot of heads

[Shane Betts]

One question I still have is, how does it deal with titles, keys etc.? What does it render out to (either PP or AE).

In other words, do FX suddenly add an uncompressed 4k clip into a 36MB/s timeline? If you edit in PP, do your titles in AE and then go to Scratch or Speedgrade for the grade, how do those FX shots translate/migrate?

[Cüneyt Kaya]

Seeing the alpha plug-in from Adobe, and what I've heard from an unnamed source inside Red, They will deliver beyond expectation. Look, as an artist I am a fanboy and proud to say it. As a business man I am very hard to please, and demand performance. I think it's clear that both companies involved, have proved they can deliver...

I think you have nothing to worry about, as I have said you are only limited by your processing power. I've cut on everything, in the end they all do the same thing. With the Red Premiere workflow, and the combined suite of tools from Adobe. Finally Premiere will be recognized as more than the program your Uncle Dangerfield cuts his Wedding Videos on.

that is a word man...actually i love pp

[Paul Hazlett]

I would think that after you edit, in whatever rez you chooose you then export whatever flavor you like and all effects and transitions etc., are rendered in your output format.

[Russ McDonald]

I think the real winners in this are going to be scarlet users. The documentary filmmakers are going to hit the ground running. I have no doubt that a scarlet doc will get an acadamy award before a red feature

[Esteban Sosnitsky]

who cares about awards, this is just too much pure evil fun.

[Gunleik Groven]

One of my main questions still remain.... can you play out over SDI without renders?

[Russ McDonald]

One of my main questions still remain.... can you play out over SDI without renders?

Why would you.

[Tom Lowe]

Adobe/PC is the way of the future.

The Force is strong with Adobe.

[Gunleik Groven]

Why would you.

In a TV series scenario, you could finish and lay off to SR without additional renders and storage needs. Let's say you're working on a 10x40 minutes series, that is HUGE... :)

[Lucas Wilson]

You guys might be interested in this...

http://www.studiodaily.com/main/technique/craft/9897.html (http://www.studiodaily.com/main/technique/craft/9897.html)

;)

Lucas
-----
ASSIMILATE, inc.
LA, CA, USA

[Fredrik Harreschou]

WOW! Assimilate and Adobe working together. My two favorite companies. Keep up the good work.

Fred

[Gunleik Groven]

Fantastic News

[Michele Gavazzeni]

Fantastic News

Actually if this means that the Adobe workflow is Assimilate Scratch dependent is a BAD new.

[Michele Gavazzeni]

As I recall the Scratch system can conform the entire timeline of a feature film from openning credits, to rear title crawl, with out a breaking a sweat. I don't know if an adobe suite can do that, but I look forward to trying.

I don't understand why many here are so scared about conforming.

[Joel Kaye]

Actually if this means that the Adobe workflow is Assimilate Scratch dependent is a BAD new.

If Adobe could counter Apple's purchase of Color by buying Scratch and tossing it into the studio it could be great. Might put the nail in the coffin of Final Cut for a lot of people.

If it's another $50,000 thing and Adobe contractually can't develop their own alternatives then a lot of people will just get Cineform and ditch R3D.

[Fredrik Harreschou]

Actually if this means that the Adobe workflow is Assimilate Scratch dependent is a BAD new.

No reason to believe it's dependent on SCRATCH. My guess is that they will develop a smooth path from offline with PPRO to finishing with SCRATCH, and possibly with support for more than just EDL functionality. Autodesk has done something similar with FCP, but that doesn't mean you have to finish a FCP cut in Autodesk systems.

[Mark L. Pederson]

All I can say about Adobe ....

you ain't seen NOTHIN yet -:devil:

I am already looking forward to CS5 - SERIOUS.

Adobe on the Mac. Did I mention that before?

[Joel Kaye]

Adobe on the Mac. Did I mention that before?

Yeah. What - is it optimized better than on PC? Like taking advantage of all 8 cores in all apps? Can you expand a little without violating the NDA? If Adobe and R3D work great on the Mac then I'm all in. I think Premiere is pretty cool an hopefully CS4 will shore up some of the deficiencies. And what about Audition? Has it finally caught up?

[Mark L. Pederson]

Yeah. What - is it optimized better than on PC? Like taking advantage of all 8 cores in all apps? Can you expand a little without violating the NDA?
No I can't expand .. but I will tell you this ..

I don't invest in "is it optimized better"?

yes, I pay attention to that - and sometimes I have NO CHOICE but to buy a solution that get the job done now, fast. Something like the REDBOXX.

But that doesn't get me out of bed in the morning.

I invest in ROADMAP.

What is the roadmap for this company?
What is the track record of the key folks in the venture?
What is the track record of this company, or it's key folks, hitting it's targets and goals?
What is the likelyhood an competitor of this company beating them to the goal?

Long term. Long term. Long term.

Bet the jokey. Not the horse.

You can ride the horse ... but put your money on the jockey.

[RivaiC]

Wonder what apple is doing now...they have been given a time wayyy far ahead from anybody else.

[Paul Hazlett]

Wonder what apple is doing now...they have been given a time wayyy far ahead from anybody else.

apple is working on the next version of the iphone, ipod, idounut

[Fredrik Harreschou]

Wonder what apple is doing now...
Real busy figuring out all the new colors on the new Ipod Nano...
EDIT: Phaz, you beat me to it!

[Mark L. Pederson]

apple is working on the next version of the iphone, ipod, idounut

well ... they are NOT sleeping. And the more heat from Adobe - the more response from Apple. EVERYTHING that is happening RIGHT NOW - is good for everybody. Even Jay A. Kelly and all those that want to work on Linux.

It's all coming ...

take a deap breath ...

you are gonna need it!

(can you tell how EXCITED I am right now???)

RED is lighting a fire so fuckin' hot - the best of the best is AWAKE AND CODING.

I am here in Amsterdam with some of them now ....

[Gunleik Groven]

So Mark, I hope that means what I hope it does... And soon

[Paul Hazlett]

I am here in Amsterdam with some of them now ....

in the "coffee shop" heheh

[Jason Ing]

Coding in an Amsterdam coffee shop?

Who do I send my job application to?

[Gunleik Groven]

Me...

[ericyoung]

All I can say about Adobe ....

you ain't seen NOTHIN yet -:devil:

I am already looking forward to CS5 - SERIOUS.

Adobe on the Mac. Did I mention that before?

Wait - are you saying Adobe on Mac will definitely outperform similar spec PC when working with RED files?

[Thor Wixom]

The Mac vs. PC debate has become increasingly irrelevant... Eventually, the only area where it will matter will be personal preference.

Do I like CTRL+C or COMMAND+C better? :-)

-Thor

[Jay A. Kelley]

well ... they are NOT sleeping. And the more heat from Adobe - the more response from Apple. EVERYTHING that is happening RIGHT NOW - is good for everybody. Even Jay A. Kelly and all those that want to work on Linux.

It's all coming ...

take a deap breath ...

you are gonna need it!

(can you tell how EXCITED I am right now???)

RED is lighting a fire so fuckin' hot - the best of the best is AWAKE AND CODING.

I am here in Amsterdam with some of them now ....

I love it all... FCP, Adobe.. It's all good.. But somethiing tells me the REAL excitment is going to come from somewhere else....

Just wait....

Jay A Kelley. (Not Kelly)

:)

[Gunleik Groven]

Jay, I guess that's not Sony Vegas... :)

[RivaiC]

well ... they are NOT sleeping. And the more heat from Adobe - the more response from Apple.

This is what we should do to get Apple listen. Push adobe ! Forget the conventional way bitching at the forum to them