Why is the Red Drive so expensive?

[mv9092]

i dont know if this has been asked before, but i was wondering just why is red asking 900 for a HDD. There are so many SATA drives out there for much lower price and hold alot more than 320gb, and with that is it possible to replace the red HDD for another one, cause it would be nice to be working with 750gb.


i think its crazy to ask for 900 on a 320gb HDD, and i cant think of any reason why its so expensive.

[Jim Arthurs]

i think its crazy to ask for 900 on a 320gb HDD, and i cant think of any reason why its so expensive.

R&D, special casing and housing, all designed to work as a system natively with the RED camera. Hours of 4K recording compared to 4 or 10 minutes of 35mm film + processing + telecine...

I'm thrilled it's so cheap!

[Simon Blackledge]

Tough outer casing.
FW and SATA ports. It's 2 laptop drives striped I believe.

s

[Ace]

+ onboard raid controller

[Jeremy Hughes]

Just compare it to P2! :)

[Stephen Gentle]

Like acehole said, it's the onboard RAID controller thats the most expensive.

It's really very cheap compared to Flash based storage, and tape systems like HDCAM.

[Bachman]

I suspect some of the RED drive cases will end up being pulled apart

[Craig Schober]

i think its crazy to ask for 900 on a 320gb HDD, and i cant think of any reason why its so expensive.

relative to the industry, (pro digital acquisition) $900 for 3 hours of 4k is a steal so i'm not going to break down red costs vs. our price on that. in fact, it's such a steal that i don't even need an answer to the question below:

the better question is why isn't the red drive sold as an empty cage for users to install their own 2.5 drives?

[Priyesh P.]

That´s the problem with amateurs.
Hell, I´ve spent fortunes on film stock. 900 bucks is less than nothing. Even twice the price would be worth the expense.

[martinnoweck]

I agree with Kalone:

If the red drive delivers what they promise (do a search on this forum on how Peter Jackson and his crew treated the RED DRIVE: helicopter, explosions, dust and dirt, etc.) twice the price would still be worth!

Martin

[martinnoweck]

We bought an AVID system many years ago ... people with IT background did not understand why the price for a single harddrive was so expensive ... but the AVID harddrives are still working more than 5 years 365 days almost night and day ... maybe it is the same in a different way: if people start to put their own drives in the RED CASE sometimes it will work, sometimes not and people start to blame RED for data failure.

Martin

[Bachman]

Stop complaining. $900 is cheap when comparing to other SD/HD Hard drive recording formats like the Firestore which costs around $1800 for the 100GB model and you gotta remember thats a one off cost. Unlike tape or heaven forbid film!

[TimothyD]

if people start to put their own drives in the RED CASE sometimes it will work, sometimes not and people start to blame RED for data failure.


I really doubt anyone would even consider trying to blame Red.

The point is not whether the Red Drive is worth the price, it is more about whether we could try other drives AT OUR OWN RISK.

I for one don't want to be stuck in a bad spot because for whatever reason, I need more space than I have available via Red drives. In a case like that I'd be more than happy to take the risk entailed by running a quality off the shelf drive(s).

Picture this, you're given the opportunity to take on a big project, and you don't have enough drive space for the required shooting. Do you try to get an extra Red Drive overnighted to you, or do you buy a couple of Seagates at CompUSA and take the gig?

This is very different than cutting corners when it comes to film...

[Bachman]

AVID harddrives are still working more than 5 years 365 days almost night and day

Holly Cow. 5 years dude! You could buy 1 SATA and throw those old buggers out and save half your power bill

[martinnoweck]

lol

that's right - but i always fear to change a running system ... ;-)

[martinnoweck]

I really doubt anyone would even consider trying to blame Red.

The point is not whether the Red Drive is worth the price, it is more about whether we could try other drives AT OUR OWN RISK.

I for one don't want to be stuck in a bad spot because for whatever reason, I need more space than I have available via Red drives. In a case like that I'd be more than happy to take the risk entailed by running a quality off the shelf drive(s).

Picture this, you're given the opportunity to take on a big project, and you don't have enough drive space for the required shooting. Do you try to get an extra Red Drive overnighted to you, or do you buy a couple of Seagates at CompUSA and take the gig?

This is very different than cutting corners when it comes to film...



If i remember right Ted Schilowitz mentioned in a NAB podcast, that the RED DRIVE will come with Firewire Port?

Then you could do backups to cheaper drives and free disk space to continuing shooting.

Martin

[Bachman]

lol

that's right - but i always fear to change a running system ... ;-)

Oh go on! live dangerously

[ChristopherKenworthy]

i think its crazy to ask for 900 on a 320gb HDD, and i cant think of any reason why its so expensive.

It isn't. Get real. Even if the Red Drive cost $5000, the whole package is still dirt cheap.

[martinnoweck]

Oh go on! live dangerously

you really think i should ...

[Priyesh P.]

Picture this, you're given the opportunity to take on a big project, and you don't have enough drive space for the required shooting. Do you try to get an extra Red Drive overnighted to you, or do you buy a couple of Seagates at CompUSA and take the gig?

This is very different than cutting corners when it comes to film...

The data has to be offloaded anyways, that means, you have to copy it to somewhere else, that´s way much easier and safer than disassembling and disconnecting the drives.

[Bachman]

you really think i should ...

Depends if your old Avid can run SATA, but I hate using drives older than 2 years. I guess those drives you have are SCSI's?

[Jannard]

Our drives use custom, powered LEMO cables due to the propensity of regular SATA cables to not stay connected. You can't use a regular SATA housing. Our drives do have Firewire so you can record and immediately download your footage.

Jim

[TimothyD]

I should mention I'm not trying to be a cheap skate here...

I will only be able to afford one Red Drive at first, and so I would definitely welcome the ability to connect a standard SATA 3.5" drive via an adapter for long tripod mounted shoots.

Having said that, I realize that most people are not under the same budget constraints that I am, so I think the Red Drive is very reasonable for what it is. I just personally would welcome the flexibility an adapter to the LEMO would provide.

Thank you for all you have done Jim. I hope you don't think that those of us who ask for flexibility in using off the shelf drives are trying to look a gift horse in the mouth. If this were any other company, I for one would not even bother asking:)

Tim

[martinnoweck]

Depends if your old Avid can run SATA, but I hate using drives older than 2 years. I guess those drives you have are SCSI's?

SCSI is correct.

[Jeff Kilgroe]

I should mention I'm not trying to be a cheap skate here...

I will only be able to afford one Red Drive at first, and so I would definitely welcome the ability to connect a standard SATA 3.5" drive via an adapter for long tripod mounted shoots.

While I understand everyone's budget situation is different, I'm always perplexed about the "I can only afford one RED DRIVE" or the "I can't afford to buy any RED DRIVES to go with the camera". In the scheme of things, the storage is one of the cheapest items and one of the most necessary. If you can't afford more than one RED DRIVE, then how do you plan to:

Back up / archive what you shoot?
Offload your footage at regular intervals and to what?
Buy anything else to go with the RED One?

But there are other workable solutions if you have extra spare time to build something. As was discussed in another thread around here, you could probably produce your own LEMO to eSATA+power adapter cable to use with an off-the-shelf eSATA solution. However, if you go price out such options, I don't see where you're saving any money over a RED DRIVE. In most situations, you're gaining additional capacity at the expense of size and often for the same price. But for eternal RAID enclosures that have a single eSATA connector, you'll be hard pressed to find anything much cheaper than a RED DRIVE and that's considering much cheaper per GB 3.5" drives and a bulky, non-rugged, must be tethered to external power box. And don't forget the cost of high-quality cabling and LEMO connectors. You're probably looking at $50 just for the connectors on the cable, not to mention a cable or two to cannibalize and time with a RED DRIVE / RED One to map the pin-out to build your own. My time is worth far too much to me to even consider such a thing.

Like I said on this topic elsewhere, this seems to be a popular request. I may not understand it, but it's a common viewpoint. This could be a lucrative opportunity for an enterprising individual to provide alternative hard drive solutions to RED users. Many people seem to think it should be inexpensive to use common, off the shelf drive solutions. OK fine, then why not do it and market something? I personally don't agree and wouldn't spend $300 on a bulky 3.5" drive system needing external power. When the compact, elegant RED DRIVE already exists. I would think most would agree with me, but I'd love to see someone prove me wrong by actually producing something instead of whining about the way it should be, according to them.

[Robert P. Hogue]

i dont know if this has been asked before, but i was wondering just why is red asking 900 for a HDD. There are so many SATA drives out there for much lower price and hold alot more than 320gb, and with that is it possible to replace the red HDD for another one, cause it would be nice to be working with 750gb.


i think its crazy to ask for 900 on a 320gb HDD, and i cant think of any reason why its so expensive.

You call the RED DRIVE EXPENSIVE??? You call it EXPENSIVE??? Take this. I paid $2700CDN ($2300 USD) for a firestore FS-100 for my HVX-200, which has less than a third of the capacity, and on top of it, I've had to pay to upgrade to version 3.0 firmware. So if you look at it this way, the RED DRIVE is really a bargain at $900, you get 9 times the value for your money already with the RED DRIVE. It would be nice though to see a RED DRIVE of 750 GB and 1TB priced at $1200 and $1500 respectively, and it would still be a bargain. And as a general rule, all of RED
s accessories are a bargain compared to their closest competitors, even in the prosumer arena.

[TimothyD]

Without writing a novel, let me just say that my budget barely allows me to go with the Red One. But I am willing to cut corners where needed to avoid HDV, XDCAM and DVCPRO-HD.

As for backup, I will be using off the shelf SATA drives. I should be able to back up the Red Drive to 300 or so gig Seagates, for about 80-90 each. That is certainly cheaper than the Beta SP tapes I am currently using.

Most of the time the Red Drive will be more than enough for a day's shooting, on the other hand, there may be the rare occasion where it is not. And that is what I was referring to. I'm not talking about daily workflow.

Also, I am assuming (dangerous I know) that I could use a single (10k) SATA drive to record 2k footage. If that would work, then I would have a fairly cheap way to shoot, edit and archive. All on one drive, if need be. (Yes I plan to make backup copies of things that are worth archiving.)

Anyway, I for one am not whining when I ask about this. I am merely asking that a company that is all about flexibility considers adding one more facet to the flexibility of the camera. Nothing more, nothing less.

This isn't about the Red Drive being too expensive. Clearly it is worth the money. It is about flexibility, and that's it.

[David Battistella]

Just compare it to P2! :)


Look at this thread in another forum about how unreliable RED drives are going to be (or any external hard drive recording mechanism). Apparently there are some who feel that Solid State is the only way to go,(RED has of course included this as an option) and that P2 has taken over the world!

http://forums.creativecow.net/readpost/193/864951?


David

[Justin O'Neill]

Yeah Borzoifilms I bought a Firestore fs-100 as well so $900 for 320gb is looking like an absolutely amazing deal.

As far as 3rd a party HDD for the RED being built it seems that the RED Drive is priced so low that smaller companies may not be able to compete. RED will most likely be able to sell a higher quantity as well which is another reason it will be hard to compete with on price. Just a guess based on how much the 3rd party Firestore fs-100 goes for.

[Jeff Kilgroe]

Look at this thread in another forum about how unreliable RED drives are going to be (or any external hard drive recording mechanism). Apparently there are some who feel that Solid State is the only way to go,(RED has of course included this as an option) and that P2 has taken over the world!

P2... The more I use it, the more I question its reliability. I've had P2 cards mysteriously lose data, probably due to a static discharge being stuck in a bag or coat pocket. I've had a P2 card take a 3ft fall off of a table and it never worked again and it was in the plastic case. Also dropped one from about 8ft high when standing in the bed of a pickup, unprotected, tweaked a corner... But that's a different deal..

Solid state is more resistant to certain environmental factors and the lack of moving parts does raise hopes for its reliability. But it can fail just as any other form of media can. Personally, I can't wait for solid state solutions to become more affordable. If nothing else, they're more portable and consume less power than hard drives and should provide a certain level of reliability over drives with moving parts. But once again, FLASH is not a long-term storage medium or something that will negate the backup process. Other memory technologies besides FLASH and NAND are evolving too. Some of the write-once solid state technologies coming to market are very promising. Some a are FLASH based, but some are essentially high-density forms of programmable ROM chips that have been in service for decades. PROMs have incredible shelf life too... I do think that the future is solid-state for mainstream storage. And no, P2 ain't it...

[Manuel Wenger]

My solution for the possibility to extend the 3hrs of one drive will be a Macbook Pro on set with a 500GB external drive or even a Sonnet SATA Raid with 3,5TB which is quite handy and did a wonderful job on my last shooting, for transferring the files, and as i see it for now with Redcine or FCP running on a Macbook i can even start on showing my director some looks if he´s not used to raw data (which is quite common).

regards
Manuel Wenger

[Stuart English]

AT YOUR OWN RISK, feel free to dissasemble your RED-DRIVE. But its very unlikely that you will be able upgrade its performance in practice.

Why? We use premuim 2.5" SATA drives designed for laptop computer usage and the maximum capacity of those 2.5" drives at the moment is 160GB.

Then that drive capacity is only useful if you can write across all the sectors of the drive at above the mimimum required write speed. Hence the use of a hardware RAID controller, which can split the load across two of these drives.

Then all of that technical stuff is only good if the physical stuff - construction, connectors, heat dissipation, shock resistance allow the drives to reliably operate within the environment that a camera has to work.

Hopefully I have just saved you an hour of your time and potentially invalidating your RED-DRIVE warranty :whistling:

[Michael Schrengohst]

Hello Stuart,
Give the do it yourselfers a kit...
All the parts of the REDDRIVE....
Sell it for $1099 and instructions
on how to assemble it.
Like the old Heath Kit radios!!

[Nook Kim]

Picture this, you're given the opportunity to take on a big project, and you don't have enough drive space for the required shooting. Do you try to get an extra Red Drive overnighted to you, or do you buy a couple of Seagates at CompUSA and take the gig?


Hi Timothy,
I won't go to CompuUSA to get Seagates or any other non-Red made
drives for the BIG project. I will explain the need of extra drives to the
producers, instead of risking my credibility when something happens with
those unproven drives down the road. I like having Indi-spirit, but I sometimes
need Feature-spirit, too.

Regards,

Nook

[TimothyD]

Hi Nook,

The problem for me is that the clients do not pay so to speak. I work for a university, and all of the money comes out of the budget for my department. There is no extra money whatsoever, so I don't have a choice in that regard. Wish I did though:)

Anyway, as far as Seagate drives go, they are nearly bulletproof. I own dozens, and have never had a failure. I cannot say the same for other brands. I have had failures with Western Digital, IBM, Toshiba, and Hitachi. Strangely, I have never had a Maxtor fail, but I generally avoid them because they are so cheap, and so I only own a couple.

At any rate, I have no fear of off the shelf hard drives. Back in the day Digidesign almost convinced me to buy a Glyph hard drive for about 4-5 times the cost of similar off the shelf drives. I bought a Seagate instead, and it is still working great. Almost 8 years later I might add.

Peace,

Tim

[mv9092]

We use premuim 2.5" SATA drives designed for laptop computer usage

just wondering why use 2.5 SATA Drives?

[Gunleik Groven]

Because of the low electricity demand, weight and small footprint + the fact that they are designed for more rugged use- like in laptops.

'Cept from that I guess 3,5" is good -;)

Anyone bought a Focus device for a P2 cam lately?

Cheers!

Gunleik

[Jim Arthurs]

Hopefully I have just saved you an hour of your time and potentially invalidating your RED-DRIVE warranty :whistling:

Okay, how about this as an option... let's say that one year from now super-duper 300gig 2.5" drives hit the streets... RED owners send in their old original generation RED-DRIVES for a factory approved drive "upgrade" to the latest/greatest/fastest?

[Gunleik Groven]

We'll all hack them for flash upgrades within a year...

Gunleik

[jamesedwelland]

The debate about price seems to have ben answered. As someone else noted in a recent Reduser meeting, the price point of the REDone has quite a far reaching effect on what is now percieved to be 'expensive' I wonder about the effect on traditional film equipment prices. which are considerably higher

I dont understand though the desire for larger drives. I would never risk a days work on one drive. Seems to me sensibe to swap and backup when about 20mins of material has been shot - a pretty small % of total capacity using REDCode Raw. Even on a no budget project would you risk a days work on one drive?

james w

[Manuel Wenger]

Fully agree with james, I´d go and load the shot material whenever time alows it to another drive for backup, and at the and of the day copy the whole Reddrive onto another HDD, one for backup, one to work with, Harddisk are so much cheaper than repeating a shooting day becuause of data loss.

my 2 cents
Manuel

[Jeff Kilgroe]

We'll all hack them for flash upgrades within a year...

Gunleik

I'll agree with that... As soon as 2.5" SSDs hit the 128GB mark and with enough performance, I'll probably hack one or two of my RED DRIVEs...

[Jeremy Newmark]

Look at this thread in another forum about how unreliable RED drives are going to be (or any external hard drive recording mechanism). Apparently there are some who feel that Solid State is the only way to go,(RED has of course included this as an option) and that P2 has taken over the world!

It's true solid state devices have no moving parts and will work very well, but if done correctly, there should be very few problems with the RED drive. If you look at the D.Mag used in the S.Two dfr, it is just a bunch of drives in a raid 0 config and so far there has not been a single shot lost or a drive go down on any S.Two system. These have been out for years now and work on major Studio motion pictures. Keep in mind that S.Two has some very smart people building these things to ensure that they work, just as RED has some very smart people building RED drives. These are not something worth hacking into. They are built buy the company to ensure that they work flawlessly with their products.

On a side note, I think it's crazy to complain about a $900 price tag for a RED drive, just to put some perspective on it and since I mentioned S.Two, if you look at the price of a D.Mag for an S.Two unit, you are talking ten times the amount of a RED drive. And that is for a tethered system.

best regards,

jeremy

[Lucas Wilson]

If you look at the D.Mag used in the S.Two dfr, it is just a bunch of drives in a raid 0 config and so far there has not been a single shot lost or a drive go down on any S.Two system.

...

On a side note, I think it's crazy to complain about a $900 price tag for a RED drive, just to put some perspective on it and since I mentioned S.Two, if you look at the price of a D.Mag for an S.Two unit, you are talking ten times the amount of a RED drive. And that is for a tethered system.

Just a quick note...

Remember that a D.MAG is also spec'd for uncompressed recording. That stripe set is RAID0 for performance reasons. But it's also not a "traditional" RAID0. They don't just scattershot across the disks. And they also come with a docking station, ruggedized housing, specialized connectors for ruggedization, etc, etc.

Cheers,

Lucas
-----
ASSIMILATE, Inc.
LA, CA, USA

[I Bloom]

On a side note, I think it's crazy to complain about a $900 price tag for a RED drive, just to put some perspective on it and since I mentioned S.Two, if you look at the price of a D.Mag for an S.Two unit, you are talking ten times the amount of a RED drive. And that is for a tethered system.

I guess in all these cases when we are talking about the RedDrive in comparison to other storage technologies for digital cinematography. With D.Mags, P2, HDCAM, DVCPROHD, and Motion Picture film we are talking about proprietary technologies and rare materials. For all intents and purposes the red drive is not based on any proprietary technology, aside from the cable that combines eSATA with a power supply (which we will all gladly pay a premium for). RAID0 controllers exist and are part of many drive enclosures on the market. Certainly 160GB hard disks exist. And so do shock mounts.

So when we are talking about cost we are trying to distinguish the RED drive from this:
http://store.apple.com/1-800-MY-APPLE/WebObjects/AppleStore.woa/wa/RSLID?mco=797D27B4&nplm=TK959ZM/A

This above drive is much larger and clearly not suited, but incorporates much of the same technology.

So far the difference seems to be piece of mind. For reasons I made ample in the enclosure thread, I'm just not convinced that reusing the same drive really is piece of mind.

I don't fault them for selling it at that rate, that's capitalism. Jim certainly knows something about the power of branding and I respect that. I have no idea what the actual profit margin is on the drives which involve some custom manufacturing. But I think with the underlying technology behind the Red drive being so available there is strong pressure to seek an alternative with many possible advantages. It may or may not pan out, but its worth discussing in depth.

If I never have to transfer hundreds of gigabytes from one drive to another over firewire 800 in my entire career, I'll be very happy. Unfortunately based on my poll, that seems to be the plan for many of us.

IB

[OakleyKnockoffs]

i think its crazy to ask for 900 on a 320gb HDD, and i cant think of any reason why its so expensive.

To rape you of your life savings

[Jarred Land]

To rape you of your life savings

Patrick (yes Patrick, I can find out who you are).. why have you decided to register an offensive username just to try and cause shit?

banned.

[Alexander Nikishin]

Patrick (yes Patrick, I can find out who you are).. why have you decided to register an offensive username just to try and cause shit?

banned.

lol, but both of his posts were so informative and deep.

[Jarred Land]

lol i know.

at least he was kinda funny for half a second.

[Martin Ludwig]

Patrick (yes Patrick, I can find out who you are).. why have you decided to register an offensive username just to try and cause shit?

banned.

Stay cool Jarred - this is only the beginning - I am sure there will be lot of people trying to bring chaos and shit to the red project !
silly and stupid - but this is the real life !

[Brook Willard]

It's always so fun when the Ban Hammer™ has to come out...

[Don Woods]

True and I love the ways people think of to get banned... I mean it is pretty hard to do

[Don King]

Just compare it to P2! :)Yes, but P2 is flash memory. It's comparing oranges with apples.

[Jeremy Newmark]

Just a quick note...

Remember that a D.MAG is also spec'd for uncompressed recording. That stripe set is RAID0 for performance reasons. But it's also not a "traditional" RAID0. They don't just scattershot across the disks. And they also come with a docking station, ruggedized housing, specialized connectors for ruggedization, etc, etc.


I know that you can't compare exactly a D.MAG to a RED drive, maybe to RED Raid when it comes out, we'll see, but the point I was trying to make is that it is possible to make very reliable, rugged recording media out of traditional spinning drives. S.Two has proven this.

I think S.Two makes some wonderful products and has really shown how viable an all digital workflow can be for high-end image capturing systems. They seem to be constantly improving the workflow and continue to add key features, like digital slates for example. I'm sure other companies are learning from them and they should definitely be paying attention to them.

best regards,

jeremy

[mjeppsen]

The problem for me is that the clients do not pay so to speak. I work for a university, and all of the money comes out of the budget for my department. There is no extra money whatsoever, so I don't have a choice in that regard. Wish I did though:)With all due respect, you DO have a choice of cameras. And based on your budgetary constraints, maybe you should rethink Red's viability for this sort of work?

If your budget can't support the ancillary cost of production with this camera, well there are tons of other lower-cost options. Maybe you should consider one of them instead of trying to cobble together DIY accessories around a 17K body.

Just seems counterintuitive to me, that's all.

[TimothyD]

Hi Matt,

Well, it is quite a bit more complex than that. Let me just ask you this, would you buy an XDCAM EX or a Panasonic HPX-500 if you were going to be stuck with it for 5-10 years?

I will not be able to justify the purchase of a new camera as long as the camera we end up with is "HD". So, I am trying ot make sure I buy the camera that has the longest potential useful lifespan. From all of the copious research I have done, that camera is the Red One.

I certainly see your point, and if it were a personal purchase I might do it differently (I'd almost certainly just go with still glass and more drives, no 2/3" lens and adapter to eat up 10k +++)

I will be able to buy more Red Drives in a year or so, but at first I am stuck with one.

The camera we currently have is a 15-20 year old BetacamSP, the only reason I am even allowed to get a new camera is because we have to go to HD for broadcast...

Peace,

Tim

[mjeppsen]

I see where you are coming from, Tim. Hard decisions, no doubt. Nothing is as simple as it seems on the surface. RE your example: While the XDCAM EX looks hot, I would choose the HPX500 over it for a reliable, insanely-long-term solution. So yeah, I see your point.

There is no doubt that Red delivers (ok, WILL deliver Real Soon Now) the best bang for buck in it's price range. But I think that sometimes people look at the camera price as 17K + accessories...when it should be regarded as a 25K camera, as that's what it's really going to take to build a solid rig (give or take a few thousand).

If the Red purchase could be deferred another year, maybe you could hobble along with a budget camera in the interim, just turn it over when you have the means to purchase Red? Just thinking out loud...I mean, if you are buying a 5-10 year solution, there's no sense in rushing into the decision. But ultimately you know your needs and requirements. Best of luck in your decision!

[TimothyD]

I absolutely hear you. Sadly, we are facing a budget crisis so I have to strike while the iron is hot:)

I'm going to do a separate post on this at some point, but here are bulleted points as to why I plan to buy a Red One over the competition (for ENG/EFP). I would like to see other people add to that post when I do it, and see what everyones reasoning is. That could also answer many questions of the naysayers... (I may edit to add to this list as I think of things I have forgotten).

1. Full Raster 1920 x 1080

2. 2k for output at 1920 x 1080 gives me the option to zoom, pan and scan and stabilize motion.

3. 4:4:4

4. Ability to shoot 4k scenics with still glass or PL mount

5. Apple support out of the gate (almost)

6. Modularity = (I can upgrade this camera over time. Not so with the competition)

7. Flexibility (I can set up the camera for each situation very easily.)

8. 1080p (I can make versions of anything I do for the web without deinterlacing, but the same project can be output as 1080i for broadcast)

I'm sure I'll add more later.

Peace,

Tim