Mark Thorpe
01-15-2007, 07:00 PM
Hi Guys,
Just wanted to share my thoughts on the way I plan to start my RED endeavor. I think its a classic case of having "eyes bigger than your belly" to think we are all gonna go out there and start shoting 4K projects. BUT having a camera which enables us to take that option is such an amazing thing.
Personally I believe that 'even' 1080P still has some way to go before it is seen as a viable commercial delivery platform in both the home entertainment and broadcast arenas. How long that will take to change is anyone's guess. Yes, I know manufacturing companies are building and showing 4K TV sets etc but it will be a warm day in Hell when 4K becomes a delivery format to the world. Most manufacturers like to show what they are capable of in the extreme but these extremes are basically as a way to gain market interest and potential investment.
So the argument is to shoot at 4K and convert to whatever format the client requires. That way at least you have a 4K stock which could serve you as a lucrative archive for the future. Nice plan but the investment to work in 4K would put this workflow out of range of most people, and you would have to have an avenue of income from that stock from day one to be able to continue filming. That is unless you have very deep (full) pockets.
So the workings of my salt water diluted brain lead me to believe that 1080P as becoming the next broadcast delivery goal. Now its always nice to stay at least one step ahead of the game so I will be shooting to a max of 2K for the foreseeable future, that is depending on commissions etc. I don't plan on becoming a production entity and will be endeavoring to make the cam pay for itself by renting the whole system out (with me as the operator) mixed with stock footage sales etc.
Just my plan, thought I'd share it.
Cheers,
Mark.
Just wanted to share my thoughts on the way I plan to start my RED endeavor. I think its a classic case of having "eyes bigger than your belly" to think we are all gonna go out there and start shoting 4K projects. BUT having a camera which enables us to take that option is such an amazing thing.
Personally I believe that 'even' 1080P still has some way to go before it is seen as a viable commercial delivery platform in both the home entertainment and broadcast arenas. How long that will take to change is anyone's guess. Yes, I know manufacturing companies are building and showing 4K TV sets etc but it will be a warm day in Hell when 4K becomes a delivery format to the world. Most manufacturers like to show what they are capable of in the extreme but these extremes are basically as a way to gain market interest and potential investment.
So the argument is to shoot at 4K and convert to whatever format the client requires. That way at least you have a 4K stock which could serve you as a lucrative archive for the future. Nice plan but the investment to work in 4K would put this workflow out of range of most people, and you would have to have an avenue of income from that stock from day one to be able to continue filming. That is unless you have very deep (full) pockets.
So the workings of my salt water diluted brain lead me to believe that 1080P as becoming the next broadcast delivery goal. Now its always nice to stay at least one step ahead of the game so I will be shooting to a max of 2K for the foreseeable future, that is depending on commissions etc. I don't plan on becoming a production entity and will be endeavoring to make the cam pay for itself by renting the whole system out (with me as the operator) mixed with stock footage sales etc.
Just my plan, thought I'd share it.
Cheers,
Mark.