More Good Press

[feb31films]

Here's a quote from the latest DV Magazine. Not sure where they got the $50,000 price tag unless that was the estimate for one of the fully configured demo models at the show. Article is about "Partnerships at NAB".

[ Consider also the marketing masterpiece of the entire event: RED's
alliance with director Peter Jackson, which resulted in a must-see
"demo reel" that not only drove home the notion that RED's
"Mysterium"-powered $50,000 4K camera is very real (and very capable),
but that the other companies in their space can never again merely
screen anonymous footage to prove their wares. (Unofficially, we can
whisper about the possibility of what a rumored RED "Pocket
Professional" prosumer camera could do to the market.) ]

[Kyle Presley]

Where DID they get that pricetag???

[Mark A. Beal]

Where DID they get that pricetag???

It's those blasted $16,000 matte boxes.

[goldyprog]

Perhaps a full package. Plus, maybe, non-Red primes, zooms .... maybe. It does seem strange that they would say $50,000 "camera", though.

[Finner]

a cine decked out red could easily run into $50k or much more. The 17,500 cost of the body is just a start of the package.

[Michael Schrengohst]

I emailed the editor and here is what he said:

Yep, the $50K is a package price with lenses/acessories...

???

This is what I have ordered:

· RED ONE

· $17,500

· RED ONE BASIC PRODUCTION PACK

· $1,250

· RED ONE POWER PACK

· $1,450

· RED EVF Viewfinder

· $2,950

· RED DRIVE 320GB

· $900

· RED FLASH (CF) Module

· $500

· Nikon Lens Adapter

· $500

= $25,050 - $2500 early reservation holder discount = $22,550

I am starting off with the minimum config until I can see
how everything works and what I really need.
Yes another RED drive will be good and I am waiting to
see what Curt unveils for a Matte Box. I am starting off
using Nikkors until I hear reports re: RED lenses and others.
At $22,550 even if I added the RED zoom for $6,500 = $29,050???

I guess if you started out with the RED primes and fully
decked out your RED you would be at $50,000.....
Still way under an HDCAM and about the same price as a VariCam body.

[Jonathan L. Bowen]

Yeah my package was $35,000 basically, but once I add the prime lens set and probably the 300mm lens then we're looking at $60,000. So that's obviously pricey but that is completely fully loaded.

[PaulClements]

I think it's a well enough established fact that you can have a 20k Red working, but a 50k Red package will be better and be more liked by professionals, I do however have a problem with the article calling it a "$50,000 4K camera" because it simply is not.

You don't call the Dalsa, D20, Viper anything other than a camera with or without accessories such as lenses, MB's, FF's tripods etc, even 35mm film cameras are cameras before you plug on the accessories or put in the film. You don't deny that an SLR camera is still a camera if it hasn't got a lens or battery plugged into it do you?

The fact is that the camera IS $17,500 and that's nearly a third of the quoted price in the article, a gross misrepresentation in my opinion. If they had commented that 50k represents a package using the RedOne then that'd be different and since I haven't read the whole article then my comments could be off base, but otherwise I dislike journalism with facts so way off the mark, that a simple visit to the website of the product in question could have remedied.

[Blair S. Paulsen]

At the risk of going all Oliver Stone up in here I have to wonder if the folks who buy most of the ad space in such mags would prefer it if most readers dismiss the RedOne as too expensive to consider. Perhaps the editorial department is immune from the economics of the publishing business :whistling:

[Michael Schrengohst]

At the risk of going all Oliver Stone up in here I have to wonder if the folks who buy most of the ad space in such mags would prefer it if most readers dismiss the RedOne as too expensive to consider. Perhaps the editorial department is immune from the economics of the publishing business :whistling:

I think there is some of that going on.