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View Full Version : Testing concept of RED time-sharing



MosesMa
06-12-2007, 06:36 PM
Hey gang,

I was talking to Ken and Wendy over at BAVC.org, and we came up with an interesting idea that could possibly help indie producers... "time-sharing" a complete RED film package. This concept would work something like this - AND THIS IS STILL IN THE CONCEPT STAGE - roughly:

- two REDs, one prime set, the zooms, as well as viewfinders, monitors, matte boxes, sufficient memory and storage solutions
- probably $100K of REDstuff & other equipment
- we'd let 10 indie producers co-own the package at a cost of $10K apiece
- this would give those producers access to the entire kit for four weeks each per year (scheduling will be a nightmare though)
- BAVC - a trusted non-profit - would manage the program, in exchange for getting to use the equipment during the remaining time available
- this allows the 10 producers to use this kit EVERY YEAR for a new film project, and could resell their time-share slot to someone else
- we're doing a financial projection shortly, including the cost of having a half time tech taking care of the equipment, rental to cover downtime, insurance, and some program for continuous upgrading so the kit is always state-of-the-art
- BAVC is thinking about teaching classes on how to shoot with a RED and optimal workflow, and possibly, the course could be thrown in as a deal sweetener
- we're thinking this MIGHT be an interesting solution for indie producers but not DPs, this would probably only work for Bay Area producers, and again... this is only at the concept stage

I'm thinking that since rental companies are quoting something like $1200-1400 a week for one camera, without lenses, renting is going to end up costing $10-15K for a three week shoot. This timeshare model would give us access to a camera package more or less optimized to a typical indie producer's schedule.

Of course, there are LOTS of issues to work through, but in the interest of market testing this concept, I thought I'd post it here and collect feedback about interest in such a program? I'll collect the findings and report back to BAVC.org and see if there's interest in such an idea.

Thanks!

Moses

PS, I posted this in another thread, but it got lost in the barrage of replies about the joys and evils of renting.

Alexander Nikishin
06-12-2007, 06:56 PM
I don't think it would fly.

Chris Gearhart
06-12-2007, 09:17 PM
Perhaps for some it might work, but I'm with Mr. Blonde. Maybe going in for half, but ten people seems like too many in the kitchen. $10k is alot to have tied up for 48 weeks a year.

Jochen Schmidt-Hambrock
06-13-2007, 03:55 AM
A 40K loan for say 8 percent (I have no idea how hight the rate is now) is 3.2K interest a year. With the camera available to you full time you should be able to generate this income. Otherwise you should not buy such stuff.

Jochen

Roberto B
06-13-2007, 06:08 AM
actually, i am in a thing like this and it works.. i doubt the naysayers may be non red customers.. they already are red clientele.. (that's why i didn't add my vote!)

they just don't care if others would need to buy or not buy.. the world is unfair and selfish.. this community thing is just bullshit.. we are here just to collect information and more information..

this can work if the people are knowing each other very well.. or with the rules well defined on contract.. plus insurance..

i'd bet on a basic configuration.. who is going on this it's only because cannot even afford the body.. but that's just my 2 cents..

Ramesh Jai
06-13-2007, 06:22 AM
Not going to work. We all know how schedules can go haywire...good idea though but just not going to work. Maybe 2 or 3 indie producers at most..

Michael Hastings
06-13-2007, 06:30 AM
As some have said 10K is a lot to tieup for what they get - would suggest trying your concept with one camera package and either 10 owners at $5k or 5 owners at $10K.

BTW we talked about this concept a few months ago over in the underwater bubble blowers group regarding time sharing an 8 or 10 mm Ultraprime which costs $20-25K.


Hey gang,

I was talking to Ken and Wendy over at BAVC.org, and we came up with an interesting idea that could possibly help indie producers... "time-sharing" a complete RED film package. This concept would work something like this - AND THIS IS STILL IN THE CONCEPT STAGE - roughly:

- two REDs, one prime set, the zooms, as well as viewfinders, monitors, matte boxes, sufficient memory and storage solutions
- probably $100K of REDstuff & other equipment
see if there's interest in such an idea.

Thanks!

Moses

PS, I posted this in another thread, but it got lost in the barrage of replies about the joys and evils of renting.

Costelloe Michael
06-13-2007, 07:07 AM
You've also got the added problem that the producers can hire a crew who are unknown to you. By it's very nature indie producing is based at the lower end of the professional market. Who is responsible for the upkeep and safety of the gear? I regularly crew with 'responsible' volunteers on micro budget productions and things get messed up in the most convoluted manner just down to ignorance of the kit. $10k is a lot to invest when you don't see the kit 90% of the year.

MosesMa
06-15-2007, 07:16 PM
These are great comments. Thus, I will NOT propose this to BAVC as a potential project.

However, based on your input, I think that maybe the way to go is to buy one and partner with somebody, offering to run second camera on each other's movies. Something like that. Maybe split the cost of the primes, but buy our own zooms.

By the way, you should know that I'm a total believer in co-ops. I even sold my car to join a car-sharing co-op (ie, CityCarShare) in San Francisco. However, after a couple of months, I just couldn't stand it anymore, and now I have TWO cars. This is probably what I'll end up doing with RED cameras... spending more money than is good for me on them.

Well, thanks for the input guys!

Curran Giddens
06-16-2007, 04:15 AM
I like the idea but I voted No. I'm buying the $100k studio setup myself.