deepfreezevideo
07-31-2007, 12:48 AM
I was asked by Focus Enhancements to take part in a case study. At the end they asked for other comments.
Here's what I wrote:
*******************
I feel that Focus Enhancements is sitting squarely on the cusp of the next great paradigm shift in video acquisition.
I am referring to the next stage of tapeless acquisition.
As you already no doubt are aware, there are millions of potential customers out there who are staring at the confusing array of tapeless cameras and tapeless acquisition products in the marketplace, wondering what their best move should be.
Many of them have very definite tastes and things that they like about a particular camera or a particular make or model of camera.
From where I sit the next move Focus Enhancements should make is that of GETTING RID OF THE MECHANICAL HARD DRIVE ALTOGETHER.
I firmly believe that if your company were to come up with a SOLID STATE tapeless acquisition product that integrated with
Firewire, USB and even HD-SDI I/O capability you would stand poised to totally dominate the tapeless acquisition market for many decades to come.
The ability of solid state memory cards to capture broadcast quality video is clearly here now.
It's even possible to capture 4:2:2 video and better to solid state cards. Soon the ability to capture 2K and even 4K video will be a no-brainer.
What's missing is a universal third party outboard product that makes ANY CAMERA into a solid state tapeless device.
Several well known manufacturers have brought out proprietary cameras that use systems that are only available as part of their particular camera. It would be a crowning achievement if Focus Enhancements
brought an outboard solid state acquisiton device to market that integrates across the board with the same wide variety of format capabilities now available in their hard drive products.
I am imagining a Firestore Solid State unit that uses a RAID array of SDHC or Express cards, small, lightweight and electronically efficient, and "bulletproof", that accepts all formats and all frame rates, and which offers compatibility with a wide variety of wireless broadband streaming access through a large handful of streaming protocols including of course, WINDOWS MEDIA, H.264, and possibly even FLASH.
With the right combination of I/O choices it would even be possible to design a revolutionary camera that simply connects directly to such a device, completely bypassing tape acquisition altogether.
I'm thinking it might even be a good idea for Focus Enhancements to work with Jannard on a solution for the proposed "RED" cameras, the Arri Genesis D20 and even the Silicon Imaging camera. Naturally this would be an entirely new market for Focus Enhancement products completely separate and apart from the broadcast and production industries but I am convinced that the sky is the limit for this company and its products.
*******************
Am I crazy to think that Focus Enhancements might be able to provide a cost effective and suitable solid state storage solution for cameras like the RED?
Here's what I wrote:
*******************
I feel that Focus Enhancements is sitting squarely on the cusp of the next great paradigm shift in video acquisition.
I am referring to the next stage of tapeless acquisition.
As you already no doubt are aware, there are millions of potential customers out there who are staring at the confusing array of tapeless cameras and tapeless acquisition products in the marketplace, wondering what their best move should be.
Many of them have very definite tastes and things that they like about a particular camera or a particular make or model of camera.
From where I sit the next move Focus Enhancements should make is that of GETTING RID OF THE MECHANICAL HARD DRIVE ALTOGETHER.
I firmly believe that if your company were to come up with a SOLID STATE tapeless acquisition product that integrated with
Firewire, USB and even HD-SDI I/O capability you would stand poised to totally dominate the tapeless acquisition market for many decades to come.
The ability of solid state memory cards to capture broadcast quality video is clearly here now.
It's even possible to capture 4:2:2 video and better to solid state cards. Soon the ability to capture 2K and even 4K video will be a no-brainer.
What's missing is a universal third party outboard product that makes ANY CAMERA into a solid state tapeless device.
Several well known manufacturers have brought out proprietary cameras that use systems that are only available as part of their particular camera. It would be a crowning achievement if Focus Enhancements
brought an outboard solid state acquisiton device to market that integrates across the board with the same wide variety of format capabilities now available in their hard drive products.
I am imagining a Firestore Solid State unit that uses a RAID array of SDHC or Express cards, small, lightweight and electronically efficient, and "bulletproof", that accepts all formats and all frame rates, and which offers compatibility with a wide variety of wireless broadband streaming access through a large handful of streaming protocols including of course, WINDOWS MEDIA, H.264, and possibly even FLASH.
With the right combination of I/O choices it would even be possible to design a revolutionary camera that simply connects directly to such a device, completely bypassing tape acquisition altogether.
I'm thinking it might even be a good idea for Focus Enhancements to work with Jannard on a solution for the proposed "RED" cameras, the Arri Genesis D20 and even the Silicon Imaging camera. Naturally this would be an entirely new market for Focus Enhancement products completely separate and apart from the broadcast and production industries but I am convinced that the sky is the limit for this company and its products.
*******************
Am I crazy to think that Focus Enhancements might be able to provide a cost effective and suitable solid state storage solution for cameras like the RED?