Any truth to the Engadget Cell & Red rumor?

[Bruce Allen]

Engadget is talking about Sony demonstrating a CELL chip-based board that "promises to put on quite a show at SIGGRAPH by performing real-time processing of the type of 4K footage captured by Red Digital Cinema's RED ONE"
http://www.engadget.com/2007/08/01/sony-targets-enterprise-with-cell-based-computer-board/

However if you read the original article, they only talk about 4K and not specifically Red...
http://news.yahoo.com/s/pcworld/20070801/tc_pcworld/135332

I am thinking Engadget is wrong again?

Bruce Allen
www.boacinema.com

[Craig Schober]

i don't think they're so much wrong as they are being deceptive. engadget loves to create multiple links back to their old stories all within their new stories. and they've legitimately covered red news a few times in the past. some editor there probably has a hard-on for red so they'll find any excuse to attach red to engadget news.

[Bruce Allen]

i don't think they're so much wrong as they are being deceptive.
Love that quote. You just summed up what I don't like about the world! That made my day.

Bruce Allen
www.boacinema.com

[Jeff Kilgroe]

Who knows if there's a RED <-> Sony connection. I would say it's possible, but I would also think that if there is, it would be very limited or restrictive since RED is directly competing in the high-end camera market and potentially soon in the high-end display and projector arena too.

I also have to add, since the Cell is just a PowerPC chip stripped of legacy junk, that Sony has yet to deliver a Cell based product that lives up to 10% of they hype. But then again it's Sony... They can hype a product like no one else. As for Cell, IBM has a lot more to do with its development than Sony does and they have been selling PPC 907 / Cell based workstations for some time now. If Sony does actually offer such systems, it could be good or bad, hard to say, just another computing platform with a lot of potential. Just don't believe the hype over Cell, it's not this huge advance over other available processor chips available right now that everyone seems to think it is. If Sony builds a good product for a good price, it will sell... If not, then it's just another overpriced PPC based workstation with a nifty graphics chip that will be outdated in 3 months.

[Tom Lowe]

I seriously doubt Red and Sony will be teaming up, since Red is about to take all of Sony's high-end Cinema cameras to the woodshed.

[Mark L. Pederson]

Engadget is a disaster in terms of accuracy.

important to note however -

never say never
business is business
if you can't beat them ... join them

and ... it's not over until the fat lady sings :shifty:

[Rocket]

I seriously doubt Red and Sony will be teaming up, since Red is about to take all of Sony's high-end Cinema cameras to the woodshed.

Does Sony make Cinema cameras? :tongue:

[Paul Wizikowski]

Does Sony make Cinema cameras? :tongue:

They think they do.:)

[Joe Carney]

Ya know, I had a brief discussion with Glen Chan at NAB 2006 and he hinted about Sony doing something like this. hmmmmmm.

[Tom Lowe]

Only way Red and Sony are hooking up is if Sony has decided it's still gonna be a couple years for their 4K camera, and in the meantime, they'd like to sell a lot of 4K projectors, 4K LCDs, etc.

[Gavin Greenwalt]

All engadget said was it would help in working with high resolution 4k footage like you would get from [insert webpage's pet news item which the reader would probably recognize that generates 4k footage.]

There was no suggestion that RED and the Cell Consortium were planning any sort of partership. It didn't even sound like they were trying to imply anything of the sort. I'm sure to Engadget the only thing in the world right now that's making 4k images is the RED camera.