RED Public

[liquidigital]

Question for Jim and co. I've saved a small nest-egg for investments and was wondering Jim if you are going to take the company public, possibly after IBC? I want to invest in a company I believe in! Congrats to all those receiving their first cams.

Best -- Mike

[Jason Murphy]

For a small company like RED, I don't see that there would be any advantage to going public at this point. Essentially, most companies go public to raise capital to expand, acquire other companies, or pay debt. And (without knowing anything about RED's financial status other than its being underwritten by Mr. Jannard) I kind of doubt that raising money is a major concern for RED at the moment. Also, Mr. Jannard seems very protective of this project (and rightly so). Why would he want to give up even some control over it, and put it in the hands of shareholders?

Just my two cents...

[Stephen Gentle]

Also, Mr. Jannard seems very protective of this project. Why would he want to give up even some control over it, and put it in the hands of shareholders?

Especially after what he went through with Oakley...

[Sanjin Jukic]

It will remain private till a point of wider market share with all the product line announced at the last NAB, RED ONE 4K, RED MINI, RED 4K PROJECTOR, RED 4K LCD ETC. Then probably would something change.

[Mark L. Pederson]

Question for Jim and co. I've saved a small nest-egg for investments and was wondering Jim if you are going to take the company public, possibly after IBC? I want to invest in a company I believe in! Congrats to all those receiving their first cams.

Best -- Mike

I wouldn't hold your breath on RED going public. I can only imagine that Jim is enjoying being "private" again -

If you act fast - I'd say .... Cocoa Futures.

It's actually an easy negotiation with the wife "honey ... I want to put some of our money in CHOCOLATE" ....

[liquidigital]

Those are very good points. Ultimately, I believe this company is going to change our industry and I just want to be a part of it somehow. Thanks for the comments.

[laguun]

Question for Jim and co. I've saved a small nest-egg for investments and was wondering Jim if you are going to take the company public, possibly after IBC? I want to invest in a company I believe in! Congrats to all those receiving their first cams.

Best -- Mike

hopefully, if they ever go public, they do it ater - as my invest for 2007 already goes into their products, and not into their stock :)

anyhow, i don´t see public as a good form for red. sure, more money could be made, but going public has several disadvantages. Have been there 2 times, in my life, and it:
- consumes awesome amounts of time and focus
- suddenly you are more involved in IPO & marketing than in products
- investors often don´t have a clue and want to reinforce that.

I was working for discreet logic when, due to stock concerns, a certain CEO "aligned" the products and r&d in order to make shareholders happy. 1 year later,
- guido huecking (and team) were no longer at discreet developing combustion, but at apple coding motion,
- the d/vision team was no longer at discreet making edit, but at sony doing their to air & xpri
- frost/vapour vanished, and meanwhile the swiss developpers of these product became marketleaders in that space with viz/rt.
- dozens, if not hundreds of customers who had invested in larger SANs (multimillionlevel) clearly said that they won´t buy discreet for a decade minimum. Meetings where the customer (who is like 40x the size of discreet) brings his lawyer....
- many fine and then important products (anyone remembers media cleaner?) begun to fade, simply as there were no employees left to take care about them, let alone developers
and stock was rising, however at the cost of discreets possible chance of being a market leader on the windows platform for finishing & nle in 2000-2010.

Therefore, i am glad to see that red isn´t about money alone. I really have the impression that the red team has passion about their products. Thats the way business should run. Sadly, this isn´t the case often anymore.

Here in Berlin, recently one of the largest broadcasters laid off its news unit, 200 folks working for them for 8 years. Prewarning: 0 days. Reason: They only made 22% profit, and they aim at 30% profit. Methods like this give capitalism a bad name, and are mostly motivated by stock value.

[Craig Bowman]

This subject has been brought up before. Jim will not be taking it public. For one thing, taking it public would leave it wide open to be taken over by Sony or some other behemoth, and then you'd see prices go through the roof.

No. Jim won't be taking Red public. He's much too sharp to make the same move he did with Oakley. Then he'd be spending all his time trying to keep the share price up instead of having fun shaking up the world!

[Steve Gibby]

Since forming RED Jim Jannard has specifically stated a number of times that he doesn't intend to take RED public. IMO that won't change...

[Fix]

They got to much capital to do so. It will probably never happen.