David Battistella
09-11-2007, 10:53 AM
Hey,
I have been thinking a lot about this and there has been much discussion about how this will work, delivering 720P, 1080 etc. I worry (like many, I am sure) about what the Major Worldwide Networks or other out of town clients want delivered. The requests are all different now, from Beta SP to HDX-900, SDX-900, F-900, HDXD-CAM, etc.
Anyone of these formats can be asked for on any given day but how does RED fit into this world.
PERFECTLY!
Why?
FINAL CUT PRO.
Think about this scenario in the near future:
RED CF drives are placed in the hands of traveling Network producer. He/she has a series of cards for media and one master "network card" with the LUT's for the show.
Producer arrives, LUT's are loaded all is shot RED CF's and the CF cards go in to the bag and back to New York, LA where ever.
The focus is deliverables, not acquisition because the acquisition can not be higher quality than RED (right now), the client takes what they need and they are future proofed as well.
With a careful roll out by RED and Apple I think this norm could be adopted rather quickly (once the camera's are scattered throughout North America and the world).
I think this is the way to sell the technology to the large institutions, the owners and users of RED will need the support of RED at a corporate level rather than owners and operators trying to convince the larger institutions on a client by client basis.
David
I have been thinking a lot about this and there has been much discussion about how this will work, delivering 720P, 1080 etc. I worry (like many, I am sure) about what the Major Worldwide Networks or other out of town clients want delivered. The requests are all different now, from Beta SP to HDX-900, SDX-900, F-900, HDXD-CAM, etc.
Anyone of these formats can be asked for on any given day but how does RED fit into this world.
PERFECTLY!
Why?
FINAL CUT PRO.
Think about this scenario in the near future:
RED CF drives are placed in the hands of traveling Network producer. He/she has a series of cards for media and one master "network card" with the LUT's for the show.
Producer arrives, LUT's are loaded all is shot RED CF's and the CF cards go in to the bag and back to New York, LA where ever.
The focus is deliverables, not acquisition because the acquisition can not be higher quality than RED (right now), the client takes what they need and they are future proofed as well.
With a careful roll out by RED and Apple I think this norm could be adopted rather quickly (once the camera's are scattered throughout North America and the world).
I think this is the way to sell the technology to the large institutions, the owners and users of RED will need the support of RED at a corporate level rather than owners and operators trying to convince the larger institutions on a client by client basis.
David