"RED ONE™ is a pure video acquisition device"

[Tim H.]

Someone might want to let ProMax know that Red will capture audio in future updates. Their write up about Red sure seems misinformed.

http://www.promax.com/about/testimonials/alacritymedia/red/?utm_source=Newsletter_Sep_2007&utm_medium=email&utm_campaign=ProMaxNews&utm_term=Blair_Paulsen&src=email070824

[ChrisLyon]

Kind of funny though. It's not necessary for it to capture audio in-camera- granted it would make the post process a little faster. The production is no different than that of film. Why are they whining? The biggest deviation from film production with the RED is the use of a DIT instead of a loader.

edit: and didn't they notice the audio inputs on the side? It's kinda hard to miss... there are 4...

[mdo]

To be fair, they state that the audio will be enabled in October, acknowledge that there will be four-channel audio, and make a nice comment about the future of Red:

"One big consideration with the RED ONE™ camera is the current lack of audio capture. Unlike most traditional video cameras, at the moment RED ONE™ is a pure video acquisition device.

"However, current and future owners of the RED ONE™ camera will be pleased to know that audio support will be enabled on the cameras by the end of October. At that time, the camera will have the capability to handle up to 4 channels of 24-bit audio.

"THE JOURNEY HAS JUST BEGUN

"The future is bright for Blair and Alacrity Media as it is for the RED ONE™ camera. The rebellious RED ONE™ camera is shipping and yes, it is very real. Expect to see a lot about this camera and from Alacrity Media in the very near future."

[Shane Betts]

The thing I take exception to, and I consider to be misinformed, is the use of the word 'video'. This is not a video camera. Video contains synch and blacking information, works on scan lines and conforms to broadcast specifications - at least - let's not even get into 4:2:2, temporal compression etc.

The Red is exactly the digital equivalent of the cine camera - it takes long sequences of still photographs that, when played back at the same rate at which they were taken become a moving image. Audio recording, when it comes, will be handy but the film cameras it's replacing have no sound recording facilities so non issue as far as I'm concerned.

I notice the same rubbish on Creative Cow. It's NOT a video camera - that's the bloody point!

On the same rant:-) I love all those HD guys on the Cow bitching about all the people buying Red who don't have broadcast experience when a lot of those posters are ENG guys who now think they're DP's because they traded their Betacams for HDcams.

[Graeme Nattress]

I like the term Digital Cinema, myself.

Graeme

[mdo]

It's NOT a video camera - that's the bloody point!

True.

It would be nice to be able to leave behind the baggage associated with the term "video." Problem is that the term "digital cinema" is so new it doesn't communicate well.

Probably the best approach to clarifying this for the industry would be to have a standards body issue a formal definition of "digital cinema" and its relationship to "video." If it's already been done, which is possible, then it just needs to be made known, starting with us on RedUser.

Then the use of the term would not be subject to debate. Currently, I expect many reporters think of digital cinema as a subset of the larger topic of "video," and as the term "video" communicates so well, it would probably be an uphill battle trying to get them to stop using the term to describe the Red.

[Jeff Coatney]

"D•Cine", anyone? Pronounced "Des-een" or "Dee-Sinny" or "Day-Sinny". Let's tell the rest of the world what this new format is before they do it for us. We're in uncharted territory with nomenclature. What do we all think? As the Lewis and Clark of this frontier, the RED User has the first scribble on the map as I see it.

[Häakon]

The thing I take exception to, and I consider to be misinformed, is the use of the word 'video'. This is not a video camera.
With complete respect, it absolutely is.

Video: the technology of electronically capturing, recording, processing, storing, transmitting, and reconstructing a sequence of still images representing scenes in motion.

I totally understand that the word "video" carries a negative connotation for some, and I also completely understand why the RED team does not wish to market their camera this way. I think "digital cinema" is a cool term for the kinds of projects the camera can make, but at it's heart, it's just an electronic device which captures image data. It just happens to be really good image data. :-)

[Sam Druckerman]

"I like the term Digital Cinema, myself."

+1

[mdo]

"D•Cine", anyone? Pronounced "Des-een" or "Dee-Sinny" or "Day-Sinny".

Not a bad idea at all.

Rolling out a term like this, or something comparable to it, could make headlines if enough movers and shakers sign on to it.

Then, voila, the term "video" is history overnight.

[mdo]

With complete respect, it absolutely is.

Video: the technology of electronically capturing, recording, processing, storing, transmitting, and reconstructing a sequence of still images representing scenes in motion.

I totally understand that the word "video" carries a negative connotation for some, and I also completely understand why the RED team does not wish to market their camera this way. I think "digital cinema" is a cool term for the kinds of projects the camera can make, but at it's heart, it's just an electronic device which captures image data. It just happens to be really good image data. :-)

The definition you get for "video" depends on where you look. The "Filmmaker's Dictionary" by Ralph Singleton defines video as: "Electronic image-making system recorded on magnetic tape; typically used in television, commercials, music videos and in home use."

That's how I understand the term, and Red is clearly not this.

I think there's definitely room for another term to exist alongside the term "video" that would more accurately describe the Red.

[Sean R.]

I think there's definitely room for another term to exist alongside the term "video" that would more accurately describe the Red.


"RED Footage"- That's just a personal perspective of course. May sound simplistic but I feel it clearly defines the subject. But when speaking of the broad arena I agree with "Digital Cinema".

[Jeff Coatney]

Although I think the term "Digital Cinema" is a great descriptor for this format. I'm looking further down the road, past the time in the not-too-distant future when the "Digital" qualifier will be either too verbose or no longer relevant because the world is digital anyway. Much the same way that music is "mastered", not "digitally mastered". "Film" and "Video" don't have qualifiers in front of them, unless the context requires it. Example: Analog Video vs. Digital Video. I'd love to see a one-word, one or two syllable word that describes the broadest application of the format.

[Hrvoje Simic]

Latin "video vidi visum" = to see, observe, understand, comprehend

Seems just fine to me.


I don't have anything against new terms, though.

[Graeme Nattress]

Some new DSLRs can do 10fps. Does that make them "video" cameras? Nope.
Anyway, it's our camera so we get to call it what we want :-)

Graeme

[Darwin]

I shot it in RDC (RED digital cinema) and did a DI (Digital intermediate) finish! Sounds good to me :)