Kids say the darndest things [Archive]

Scott Webster

11-08-2007, 12:10 PM

3 Viral spots produced for the Nintendo DS.

*WARNING:OFFENSIVE LANGUAGE AND CONTENT MAY OFFEND*
If your sense of humor leans toward the Disney Channel these are not for you.

Production Company: Robbers Dog (http://www.robbersdog.co.nz)
Director: Sam Peacocke
Director of Photography:Ginny Loane (http://www.showreelfinder.com/name/Ginny_Loane/)
AC: Ben Rowsell (http://www.imdb.com/name/nm1850578/)
Sound: Mike Westgate (http://www.mikewestgatesound.co.nz/)

Graded and Loved Up at: images&sound (http://www.imagesandsound.co.nz)

Shot on Red 23 with Zeiss Superspeeds

The Rocket Red experience:
You guys were amazing to have on board this project, so very professional, happy and funny, the camera worked flawlessly and the final images looked fabulous!!! So I cant really say enough good things about the whole experience really......

The spots:

Sponge (http://www.mediafire.com/?73yrd2nfxsf)

Photographer (http://www.mediafire.com/?2g1jmwx1ljt)

Aunty (http://www.mediafire.com/?eo4ggxwmkcj)

Sean R.

11-08-2007, 12:19 PM

Those are f*ing hilarious. Great looks as well Scott.

virtual-one

11-08-2007, 12:25 PM

very nice and ,it looks like film very good

thanks

Álex Montoya

11-08-2007, 12:29 PM

Very nice: Only thing that bothers me a bit is how burnt the window in the "cake" viral is. Didn't you have ND gels for the windows?
Would you say in your experience that the dynamic range was good?

Brandon Fraley

11-08-2007, 12:33 PM

i really like the "aunty" one :)

great looking stuff

Mathieu Ghekiere

11-08-2007, 12:35 PM

Hilarious commercials!

Athough some shots were a bit soft and went out of focus (sometimes it disturbed me a bit) and I think they could use some color correction to make it more pop out.

But very nice! REally funny!

Scott Webster

11-08-2007, 12:37 PM

virtual-one

11-08-2007, 12:39 PM

Did you use filters?

Sanjin Jukic

11-08-2007, 12:43 PM

:clown2: Aunty is my favorite. :clown2:

Casey Green

11-08-2007, 01:09 PM

Looks great. Thanks for the links.

Sponge Cake was hilarious. Great casting, too.

Mike Prevette

11-08-2007, 01:48 PM

Godamn those are great! Had the whole production company cracking up in the office. Congrats! are they spec?

_mike

Justin Kirchhoff

11-08-2007, 02:17 PM

Freaking hilarious. Nice spots.

Rudi Herbert

11-08-2007, 02:53 PM

they have to be specs...don't think you can get away with "using" kids for such profane things in this country anymore, but yeah, they were great :-)

Rick Darge

11-08-2007, 03:04 PM

They're not specs. They're viral. A lot of companies are doing this now, saying and doing things you could never get away with on the old ancient TV.

I love these ads by the way. This is def my favorite stuff shot with the Red so far.

Mathieu Ghekiere

11-08-2007, 03:22 PM

Sorry if it's a stupid question (English isn't my native tongue either so), but what is spec and what is viral in the context you guys talking about?

Thanks,

Obin Olson

11-08-2007, 03:23 PM

First ad is the best commercial I have seen in MONTHS! 2nd one needs work. Can't have a weak punchline with the kid tugging at the camera.

Maybe a baseball bat to dads nuts and then walk off? :):):)

Mike Prevette

11-08-2007, 03:56 PM

Sidderke,

"Spec" is generally a spot made without permission or endorsement from the client or ad agency. Usually done for the reel of a production company, or young director.

"Viral" has come to mean a spot that plays outside of the normal TV/Cinema channels. The term comes from videos that get passed around on the internet because they are entertaining, not because they are forced on people.

Floris Liesker

11-08-2007, 04:29 PM

Fun virals.

Rainer Fritz

11-08-2007, 04:38 PM

great work....

Alexander Nikishin

11-08-2007, 04:39 PM

HAHAHA! Fucking sponge cake? Fuck!

Awesome spots haha, gorgeous grading as well.

Some of my favortie RED footage to date.

Júlio Taubkin

11-08-2007, 05:01 PM

Beatufully shot, simple and gorgeous, congrats! I liked the direction more than the concept, but sharply done! Hope we see more from you!

Cheers!

Noah Posnick

11-08-2007, 05:18 PM

Really well done. The director did a great job. The performances and timing were best built in the "Sponge" spot. The Photographer one could have used a little bit more - more incescent snapshots from the dad to provoke the kid and a bigger and quicker reaction from the kid himself - maybe a close up on his face when he grabs the camera and another insert of the camera smashing itself might be nice (also if the camera was smashed on concrete and not on grass).

Overall, though, GREAT job. Really fantastic. I can see these catching on real quick.

Rick Darge

11-08-2007, 05:39 PM

Rocket can you tell us how some of these scenes were lit? Specifically, photographer?

I really like the muted color scheme and soft lighting.

PaulClements

11-08-2007, 05:47 PM

Sponge cake... classic. The kid's expression was spot on.

Paul

Jason Francois

11-08-2007, 06:33 PM

Love 'em.

Ricardo Mehedff

11-08-2007, 07:32 PM

LOL!!!!!!!!!!
great stuff!!!!!!!!!

Scott Webster

11-08-2007, 07:35 PM

Rocket can you tell us how some of these scenes were lit? Specifically, photographer?

I really like the muted color scheme and soft lighting.

'Photographer' was lit by the great HMI in the sky.

The shoot was done by a very small crew and the interiors were minimal lighting.
Graded from dpx output into Baselight.

nzben

11-08-2007, 07:39 PM

Only ND filters were used to keep the stop constant. Running between T1.4 1/2 - T2.8 1/2

Matthew Bennett

11-08-2007, 07:53 PM

Great looking shots, concept+execution. The edit could be tightened though, a bit faster in delivering the punchlines. Why not an insert closeup of the game's case in the kid's hands?
Hats off to the reckless abandon of directing children to swear, kick, destroy property, grope breasts, etc.. good work

Salem Kapic

11-09-2007, 02:20 AM

great work....

Samuel Doyle

11-09-2007, 02:34 AM

looks great Scott,
jesus where did they get those kids from.... a Masterton panel beating shop?

S

dalemccready

11-09-2007, 02:55 AM

Only ND filters were used to keep the stop constant. Running between T1.4 1/2 - T2.8 1/2

Hey Ben, nice to see you here, I hear that you're the Red AC on the ground in Auckolofa. Shame you didn't end up coming to Norfolk.

What are your impressions of the thing so far?

Dale

Tony Lorentzen

11-09-2007, 04:15 AM

Hahaha! Those a f***ing brilliant, Rocketeer :tongue:

Thanks for posting!

Zakaree Sandberg

11-09-2007, 08:54 AM

'Photographer' was lit by the great HMI in the sky.

The shoot was done by a very small crew and the interiors were minimal lighting.
Graded from dpx output into Baselight.

this is what i love about this camera!
Minimal lighting/ natural lighting looks really good!!

Luke Boyce

11-09-2007, 09:09 AM

this is what i love about this camera!
Minimal lighting/ natural lighting looks really good!!

agreed. This is some of the nicest RED footage I've seen.

Obin Olson

11-09-2007, 10:10 AM

I was like OMG that looks great with NO lights?!?!?! WOW!

Justin Kirchhoff

11-09-2007, 10:23 AM

Sidderke,

"Viral" has come to mean a spot that plays outside of the normal TV/Cinema channels. The term comes from videos that get passed around on the internet because they are entertaining, not because they are forced on people.

To add on to this, the term "viral" was actually coined due to its rapid spreading on the internet, sort of like how a virus spreads in the body. You can have a one video made in Texas and be seen in all other 49 states, plus separate countries in a matter of hours. Viral videos are an entertainment disease.

Ivan Egorov

11-09-2007, 11:18 AM

Marvelous!

Kenn Michael

11-09-2007, 04:13 PM

Sponge Cake!!!!!!!!!!! :)

Kenn Michael

11-09-2007, 04:14 PM

looks great too!

Mathieu Ghekiere

11-10-2007, 05:23 AM

Gunleik Groven

11-10-2007, 08:13 AM

Auntie is definitely my favourite

Gunleik

b e n t o n

11-11-2007, 09:28 AM

Hahaha

great

tror53

11-12-2007, 01:53 PM

These look really great!

Yash Keough

11-12-2007, 03:28 PM

Wow I loved these videos!!! Hilarious beautifully shot too! :-)

Brenton

11-12-2007, 03:31 PM

Very nice: Only thing that bothers me a bit is how burnt the window in the "cake" viral is. Didn't you have ND gels for the windows?
Would you say in your experience that the dynamic range was good?
We did the final post on these spots. The production company did the conversions from R3D to 2k Log DPX and supplied to us with the DPX's, so unfortunately I have no idea how much extra latitude we could have pulled from the raw as a separate pass.

I believe the commercials are to air on NZ's Playboy + other R18+ SKY channels.

Definitely the funniest TVCs I've worked on this year :biggrin:

B

Michael Schrengohst

11-12-2007, 05:12 PM

So those are for cable TV?

Scott Webster

11-12-2007, 06:08 PM

So those are for cable TV?

Satellite pay TV. After seeing the first episode of Californication on FTA, I don't think Nintendo have much to worry about...

Michael Schrengohst

11-12-2007, 06:13 PM

Heh Heh, not until some mother sees them and raises a ruckus
and throws up a protest at a WalMart...
I guess these are for Australia?

Matt Redmond

11-12-2007, 06:38 PM

All the kids talk like that in Australia so the ads wouldn't be shocking enough.

These are for the New Zealand market.

Where did you get Australia from?

Gavin Greenwalt

11-12-2007, 06:39 PM

Awesome. I loved the grading and look. It had that perfect 70s 16mm BBC feel to it.

Only thing that I didn't quite like was after the girl in one of the spots handed him his present she quickly ran off and sat down so when the camera cuts back to the wideshot instead of her waiting sort of anxiously for acknowledgement she has just vanished into thin air.

Michael Schrengohst

11-12-2007, 07:07 PM

All the kids talk like that in Australia so the ads wouldn't be shocking enough.

These are for the New Zealand market.

Where did you get Australia from?

I don't know???

Mardi_Gras

11-12-2007, 11:27 PM

Sponge fu**** cake?... Fu*****!!!! Hillarious.

C.H.Haskell

11-21-2007, 10:18 AM

Just saw the sponge spot air on G4 "Attack of the Show"...I noticed it immediately, 1st time I see RED material being broadcasted even though it was youtube quality via a standard def channel but I suppose this is the nature of viral marketing. Either way congrats. :)