Apple to skip Blu-Ray and adopt RED RAY?

[michael zaletel]

Considering Apple's past...

-michael zaletel

[Gunleik Groven]

LOL, that'd be fun:

Apple announcing 4k downloads on iTunes, a 4k 3k$ plasma and a 4k 5k$ projector announced with proper color-management systems on both.

Apple including RedRay decoding on their computers.

As RedRay is no more a disk (as far as I have understood) nothing but the common DVD player is needed. The juice is in the de-coder.

Cheers!

G

[Craig Schober]

Considering Apple's past...

-michael zaletel

not if you consider apple's present. smaller, cheaper, consumable consumer electronic devices are quickly replacing larger, expensive, content creation professional tools. i don't see 4k or 5k (bandwidth, cost, display obstacles, etc.) figuring into their business model for at least 5 years.

[michael zaletel]

not if you consider apple's present. smaller, cheaper, consumable consumer electronic devices are quickly replacing larger, expensive, content creation professional tools. i don't see 4k or 5k (bandwidth, cost, display obstacles, etc.) figuring into their business model for at least 5 years.

Unless you consider the visionary possibility of 4K for the masses. Look at Thunderbolt... there aren't even any peripherals yet. Consider the Retina Display...

-michael zaletel

[AnthonyFlores]

Would be cool. Look forward to seeing if Apple makes some interesting announcements around NAB ....

[Jean Déraps]

The power of RED Ray is not the disc but rather the REDCode codec. The problem plaguing online distribution for Movies is that everyone expects at least "blu-ray" quality and all you can get is 720p. And even at that "low" resolution downloads use up a great deal of bandwidth. Now imagine a scenario whereby the iTunes Movie store can serve up "blu-ray equivalent" on-demand movie at a fraction of the bandwidth.....using RED Ray/REDCode...now that would be interesting.

[michael zaletel]

The iPhone 4 Retina display is 326 ppi. The equivalent of 4K Resolution on a MacBook monitor.

Apple already moving OSX towards resolution independence for future apps.

Just sayin'

-michael zaletel

[Stephen Gentle]

not if you consider apple's present. smaller, cheaper, consumable consumer electronic devices are quickly replacing larger, expensive, content creation professional tools. i don't see 4k or 5k (bandwidth, cost, display obstacles, etc.) figuring into their business model for at least 5 years.

Apple understands that there need to be content creation tools/machines to make content for consumer devices... Like apps - can't make iPad or iPhone applications without a Mac.

This is why Macs, Mac OS and applications like XCode, Final Cut Pro, Logic etc. will always be around.

Not that iPad and iPhone are strictly for consumption, of course.

[Mathieu Ghekiere]

Would be great.

[Tony Lorentzen]

In a couple of generations I think Apple will drop the spinning drives in the products all-together. People who still want them will have to buy external readers. RED RAY ("soon-to-be-name-changed" - Jim Jannard) is basically just specialized hardware to allow for realtime REDCODE playback in full 4K: http://www.red.com/products/red-ray

[Tom.Wong]

In a couple of generations I think Apple will drop the spinning drives in the products all-together. People who still want them will have to buy external readers. RED RAY ("soon-to-be-name-changed" - Jim Jannard) is basically just specialized hardware to allow for realtime REDCODE playback in full 4K: http://www.red.com/products/red-ray

yep, it just looks like rocket architecture rehoused and re purposed. Nothing wrong with that, I'm sure there are many things going on with it, but it's not hard to think that the real time playback is based off their rocket hardware and firmware. if the r&d is there already why not use it to your advantage?

the impressive part is how very high compression redcode will be able to deliver a vast amount of quality for viewing purposes. like the new "h264" on steroids. can't wait.

[AnthonyFlores]

In a couple of generations I think Apple will drop the spinning drives in the products all-together. People who still want them will have to buy external readers. RED RAY ("soon-to-be-name-changed" - Jim Jannard) is basically just specialized hardware to allow for realtime REDCODE playback in full 4K: http://www.red.com/products/red-ray

I hope this is the case. When I upgrade to the new MBP I'm going to be replacing the spinning drive with an extra SSD in a configuration Diglloyd recommends.

Thanks also for clarifying about RedRay -- I used to think (probably others too) that because of the name similarity to BluRay that it was going to be a new format of disc that was 4k ... the next step in quality.

However, it seems like physical discs are going to be dying fast -- especially as storage and web speeds pick up in the coming years. So investing in a 4k disc delivery format when BluRay is still not hugely adopted might not be the best decision.

Whatever the future brings, and how 4k+ footage plays a role, I'm sure Jim is thinking about it and has some solutions in mind :)

Anthony

[Albert Astorga Zepeda]

LOL, that'd be fun:

Apple announcing 4k downloads on iTunes, a 4k 3k$ plasma and a 4k 5k$ projector announced with proper color-management systems on both.

Apple including RedRay decoding on their computers.

As RedRay is no more a disk (as far as I have understood) nothing but the common DVD player is needed. The juice is in the de-coder.

Cheers!

G

I Am sorry but since when Apple is Known for Bargains?... A 4K Projector for $5k Dollars? add one more Cero and it would make more sense. What Apple should do is Fix the Damm Gamma Bug First. Who is with me?

[michael zaletel]

I Am sorry but since when Apple is Known for Bargains?... A 4K Projector for $5k Dollars? add one more Cero and I would make more sense. What Apple should do is Fix the Damm Gamma Bug First. Who is with me?

Don't mind us Albert. We're just bored, killing time, waiting on our EPICs.

One can dream...

:)

-michael zaletel

P.S. I'm with ya on the gamma bug.

[Albert Astorga Zepeda]

Don't mind us Albert. We're just bored, killing time, waiting on our EPICs.

One can dream...

:)

-michael zaletel

P.S. I'm with ya on the gamma bug.


yeah I kind of figured something big had to be obscuring his thinking. I too sometimes get carried away thinking of Scarlet. in Fact I have dreamt of her... having her in my hands.

[Jeff Coatney]

This would make sense from two perspectives. First, Blu-Ray is an interim technology that saw its best days fighting for market share against HD-DVD. As a consumer medium, its massively over-priced and still clings to a business model that requires physical production and brick-and-mortar inventory control and logistics. The reason you don't see Blu-Ray in Apple products is that they have created a media titan with iTunes that does not require factories or brick-and-mortar infrastructure to store an inventory beyond their data facilities. Instead of trucks, shipping and cardboard boxes- they have the internet. I actually look for them to acquire Netflix at some point and roll the entire media unit into a single entity. This would likely have to be done at the conclusion of the anti-trust issue or as a result of it.

The other issue is Apple's preference to create its own codecs. By owning the code, they can leverage the IP out over their entire product line without paying a license fee. What may be more likely is a codec that allows 4K distribution that plays well with Red Ray?

Apple is doing 4K. That's been confirmed by the existence of prototype 4K displays. But the days of dedicated, proprietary physical media are over, IMO.

[Liam Hall]

the days of dedicated, proprietary physical media are over, IMO.
Except for archiving...