Change...

[Jannard]

Everything changes. And it changes every day.

What seemed like a good idea 3 years ago might seem completely wrong today.

We reserve the right to change. Expect it. It is in your best interests that things change... and get better.

It shouldn't matter what we do, what we name our products or what we change... as long as it is in our customer's best interests.

RED is not normal. Quite the contrary. We hope you consider that a good thing.

In the end, we have our customers best interests 1st and foremost. That is pretty apparent in hindsight. I would hope that whatever we do going forward, you would trust us to keep that core principle alive.

RED customers are our #1 priority. Above all else. We are also RED customers. So it is in our best interests every which way you look at it to change everything we can for the better as often as possible...

Jim

[Keegan O'Brien]

Alrighty then.

[Tim Bradley]

let the exciting ride continue !

[Jonathan Stevenson]

When are we going to start learning more about said changes? :)

[Jannard]

When they are ready to be released. But I can tell you... hold on to your hat. Better yet, put your helmet on.

Jim


When are we going to start learning more about said changes? :)

[AndrewThomas]

As I just mentioned in the other thread, every time I think Red is going to do something "normal", you dig in even further with regards to how you treat your customers. As they say, the more things change the more they stay the same :)

[Gino Papineau]

Good to hear :)

[Fabián Aguirre]

It's difficult not to convey complete trust in you and your team, Jim, without sounding like a complete fanboy, but after meeting you at NAB in 2011 and seeing how attentively we were received, it's also hard not to enjoy sounding like a fanboy.

I can't wait.

[Jonathan Carbonaro]

And I for one am happy to be along for the ride!
Thank you for changing the way we capture images in this industry.
Thank you for following passion to the front lines of creating such amazing tools.

The world has been changed by what you guys have done, and the way you've raised the bar!
It's exciting to see things unfold from Red, and again, I'm excited to be along for the ride!

Bring it on.

[Michael Olsen]

Thanks for the reminder, Jim. You guys really are of a different breed - and its fantastic. I'm looking forward to hear what you all have been working on and what you have in store for us.

[Antonio Forjaz]

And we are here for the changing ride with you Jim

[Ryan Sims]

"Hold on to your butts!"

[Jeffrey Loewe]

Please oh Please be the Scarlet! Not asking for an update merely hoping. Thanks for all your hard work Jim! I can't wait to join the rest of the RED family getting to work with the cameras and other products you've created! I'm very excited. I find patience to be more difficult for me with how exciting all the news is around here.

[Deanan]

As they say, the more things change the more they stay the same :)

The more things stay the same elsewhere, the faster things change at Red.

The things coming up are scary good.

[Philipe Ratton]

I accept, let's go, I'm ready ! God, I love RED ! Fanboy ? Fuck YEAH !!!!

[AndrewThomas]

The more things stay the same elsewhere, the faster things change at Red.

The things coming up are scary good.

:))))

[Peter Strietmann]

Stasis = Death

[John Bannister]

When they are ready to be released. But I can tell you... hold on to your hat. Better yet, put your helmet on.

Jim

WORD!

[Michael Olsen]

We will never be normal. In that light, expect everything we have said about what's coming to change... :-)

Jim

That is a lot of change. That could mean Scarlet...Epic-S...RED RAY...4K projector...DRAGON...

[Chad Lancaster]

Can't wait! Just an accessories owner but hoping my camera will be here soon :)

[Jannard]

What won't change is shipping EPIC-X. If everything else on your list changed, you shouldn't worry. It would be for the better.

Jim

[Enrique Blein]

I just want to change my Canon T2i for something waaay better...

[Michael Olsen]

Heh...the only changes you guys make that aren't for the better are shipping delays and price increases...and it doesn't seem like you guys are ever happy about those.

[Roberto Lequeux]

Almost feels like you might have the next sensor ready very soon... or Redray, or that sub-$10k 30'-screen-capable 4k projector. Whatever is next, sounds big.

If I could choose, I'd take the projector. Pweeease? :)

[Michael Dalton]

Jim My bank account is ready, when your ready!

I was not happy with the way things were before, and change is good because it means I have a place in the future with stuff I have not even thought yet!! Bring it on, when it's done.

One thing, your new change in philosophy means I don't have to hit the freak'in refresh button so much and can actually get some work done!

Asante!

[Michael Dalton]

Heh...the only changes you guys make that aren't for the better are shipping delays...and it doesn't seem like you guys are ever happy about those.

Epix-X is shipping, this is everyones call to battle... Scarlet, Epic-S, it's all coming relatively soon now.

[Michael Olsen]

Epix-X is shipping, this is everyones call to battle... Scarlet, Epic-S, it's all coming relatively soon now.

That's the feeling I get...the floodgates are creaking under the pressure.

[Enrique Blein]

It's like Jim really wants to tell us something but everyone else is holding him back, trying to bring some sense into him, "remember, no more roadmaps for the competition!"

[Jannard]

Exactly... I'm ready to burst.

The good news is that if you buy into the RED system you don't get hurt.

Jim


It's like Jim really wants to tell us something but everyone else is holding him back, trying to bring some sense into him, "remember, no more roadmaps for the competition!"

[Kalani Prince]

Hopefully it's with regards to Scarlet and the ever extending reality of this puppy thriving in the marketplace : ) I suppose a multitude of script revisions is not a bad thing in hindsight..

[Martin Stevens]

I, for one, am committed to buying RED Cameras etc. for .........ever!

Jim, your stuff will always be the best!

[Enrique Blein]

I wished for an Epic but reflective thinking has led me to go first for a full fledged Scarlet system, and then upgrade in the future...all thanks to the modular design.

That's why we won't get hurt.

Meanwhile, back to the Magic Lantern Vimeo forum...

[J Davis]

You're bursting at the seems to spill the beans and simultaneously saying that there are no more alerting the competition and announcements are when products ship.
Jim you're punishing yourself !

[IAN SUN]

"Go at throttle up!" We on the RED rocket baby, burn!

[Jason Beckwith]

Jim,
is this the same announcement that you were dying to make at NAB, but it wasn't ready then?

I remember that you were dying to spill the beans then... If so, this is the most restraint I've seen from you since I first logged onto Reduser!

[Colin Sheldon]

Exactly... I'm ready to burst.

The good news is that if you buy into the RED system you don't get hurt.

Jim

And it's that passion that makes Red such a great company. You're as excited to sell the stuff as we are to get it... maybe more even =)

[Eston Diaz]

I'm glad of the new Philosophy, and the disclaimer of Change. I really don't understand why everyone whine's so much about "Scarlett". I would like one too, but if it delayes, then I'm saving for the latest Red One or God willing the Epic-X eventually, or whatever is next. To me personally Red is the Standard, and as of now the Epic-X is the current Standard. Ideally we should push for the best we can do, always. Scarlet does not exist, yet, Red One and Epic-M, and Epic-X do. I'm preparing the way for one of those. If the Scarlet shows up along the way and it works for me, cool. If not, oh well on to the next one. I'm just grateful Red exists. Think about it, they broke the glass ceiling. It is pretty accesible to use the same exact camera that the latest blockbuster summer movie uses. And in all honestly, I will still be hitting the refersh button, I don't care if I sound like a fan boy, if I do, maybe its because I love the product. And I don't even own one yet.

[Ryan Nichols]

Exactly... I'm ready to burst.

The good news is that if you buy into the RED system you don't get hurt.

Jim

Even a brand new R1 like me? :)

[Jannard]

Even you. You have a camera that can shoot images as good a "The Social Network". Let me think...

Jim


Even a brand new R1 like me? :)

[David Dennis]

I just have a hunch ... I'm going to throw it out and if I'm wrong that's fine. I probably am.

But look at it this way: Jim has not announced EPIC-S as part of the roadmap. He knows his customers desperately need EPIC-S. He would not disappoint them.

EPIC-S is a compromise. What does Jim think of compromises? Well, I think Superman's feelings about Kryptonite are pretty mild compared to Jim's feelings about compromise.

Right now, EPIC-X is sold in a package to RED ONE owners at a price that's very close to the proposed EPIC-S pricing.

I think Jim has sharpened his pencils and figured out how to profitably sell EPIC-X at very close to the price of EPIC-S, therefore eliminating EPIC-S from the roadmap.

Maybe this is the reason, or maybe there is a new EPIC-T coming out that's a nice improvement over S but with the same price. We won't know until he introduces it ... but we will know it will be worth the wait.

If I'm right, you heard it here first. If I'm wrong, well, I'm wrong :).

D

[Sergio Perez]

Just give us (the bellow 20K crowd) a chance to get into the S35 Red World, Jim. We won't disappoint you.

[Eston Diaz]

If that's the case. What little competition there was, is now non existent.

[Ryan Nichols]

Even you. You have a camera that can shoot images as good a "The Social Network". Let me think...

Jim

Indeed. I've gotten some amazing stuff already. The MX sensor is a beast.

I'm also happy you're still supporting with compatibility to all the new accessories. I hope that can continue a while longer.

[Jason Ader]

Although we won't hear about new products in development anymore, I have to say that the glimpse into how RED does business over the last 4 years and knowing that if they could, they would, has allowed me to patiently wait for the best. Unfort. the business does force a "standard of operating procedures" and as RED has grown (or exploded rather) into the industry, it was expected.

I am eagerly awaiting Miss Scarlet and the opportunity to join the ranks of Independent filmmakers with technology that we would never have access to if it wasn't for RED. Thank you.

[Kalani Prince]

I just have a hunch ... I'm going to throw it out and if I'm wrong that's fine. I probably am.

But look at it this way: Jim has not announced EPIC-S as part of the roadmap. He knows his customers desperately need EPIC-S. He would not disappoint them.

EPIC-S is a compromise. What does Jim think of compromises? Well, I think Superman's feelings about Kryptonite are pretty mild compared to Jim's feelings about compromise.

Right now, EPIC-X is sold in a package to RED ONE owners at a price that's very close to the proposed EPIC-S pricing.

I think Jim has sharpened his pencils and figured out how to profitably sell EPIC-X at very close to the price of EPIC-S, therefore eliminating EPIC-S from the roadmap.

Maybe this is the reason, or maybe there is a new EPIC-T coming out that's a nice improvement over S but with the same price. We won't know until he introduces it ... but we will know it will be worth the wait.

If I'm right, you heard it here first. If I'm wrong, well, I'm wrong :).

D

Interesting speculation but how does the non release of information around Scarlet fit into this optimistic theory? Remember, Epic-S used to be part of the Scarlet lineup.

[Kalani Prince]

Wouldn't that put Scarlet fixed in a majorly compromised place?

[Eston Diaz]

Either way, however it plays out. We don't lose. I like those odds!

[Jannard]

Don't guess. Everything will be fine.

Jim

[Mike Halper]

I think Jim has sharpened his pencils and figured out how to profitably sell EPIC-X at very close to the price of EPIC-S, therefore eliminating EPIC-S from the roadmap.

Maybe this is the reason, or maybe there is a new EPIC-T coming out that's a nice improvement over S but with the same price. We won't know until he introduces it ... but we will know it will be worth the wait.

If I'm right, you heard it here first. If I'm wrong, well, I'm wrong :).

D

I highly doubt that. It's already been announced that prices are going up on Jan 1.

[Joseph Hutson]

Do the 10 new RECON threads in the last 3 days calm the fears that the RED team wouldn't be on REDuser so much as in the past? hehe

[Larry McKee]

It is in your best interests that things change... and get better.

That was clearly evident back in 2007 when you announced that you were giving the RED One reservation holders $2500 worth of free accessories just because we believed in you and your commitment to build the world's best digital cinema camera. You have always been extremely generous to your customers. So much so that some of your customers seem to think you are Santa Claus. You are not - Santa's elves don't work as hard as the team you have assembled at RED. Crazy thing is, you don't have to be generous. You ARE building the best digital cinema cameras the world has ever seen. They would sell even if you treated you customers as badly as the four-letter god treats theirs. But, we, your loyal customers, truly appreciate the way you keep your prices low and always surpass our expectations when we get the new products in our hands. My hat is off to you, sir.

[Jesper Sichlau]

4K for everyone...

[Tim Whitcomb]

Everything changes. And it changes every day.

What seemed like a good idea 3 years ago might seem completely wrong today.

We reserve the right to change. Expect it. It is in your best interests that things change... and get better.

It shouldn't matter what we do, what we name our products or what we change... as long as it is in our customer's best interests.

RED is not normal. Quite the contrary. We hope you consider that a good thing.

In the end, we have our customers best interests 1st and foremost. That is pretty apparent in hindsight. I would hope that whatever we do going forward, you would trust us to keep that core principle alive.

RED customers are our #1 priority. Above all else. We are also RED customers. So it is in our best interests every which way you look at it to change everything we can for the better as often as possible...

Jim

If anything warrants change in 3 years, it has to be Scarlet. If 1080P is not good enough, then why would RED make a 3K (1080P transcode) camera in 2012? My money is on this camera system taking a quantum leap
from announced specs in 2008. (if not now. then soon with a BRAIN upgrade) I have been lurking on these boards since October 2007 and joined early 2009. I have seen this type of announcement result in a BRAND NEW EPIC. Exciting as hell really.

We can all envy Jim and Jarred and Deanan and Graeme and Brent et all, kicking back at RED HQ and scheming about building the best digital cinema cameras with the best engineers in the world...
what a fun effin job.

All I can say is, and I trust I'm not alone, BRING IT... I am excited for the APPLE reporting model. Awesome that Joseph pointed out that this new "stance by RED" to announce when shipping
was followed by 10 new posts from RED on Reduser.

Just remember to sleep and eat. We will be waiting for the revolution and are excited as hell to be part of the 4K revolution.

Can you all imagine what it will be like when 4k is a small file and ubiquitos>? RED RAY can't get here fast enough Jim, Deanan (wink wink)

[Sergio Perez]

Well, I'll hold on then :)

[Sanjin Jukic]

Change is good and someone should always be ready to accept this change flow.

Fluxus means change, among other things.

Article Source: http://EzineArticles.com/5900399

In general at this state of development for RED could be good to have just two or even just one base camera body to produce.

Those two bodies could offer one expensive high end feature model ($40.000) and one affordable lower end feature camera model ($10.000).

All models upgradeable, ($10.000) for high end and ($5.000) for lower end camera.

High end camera means EPIC-M and EPIC-X with S35mm 5K @ 1-120fps @ 5K sensor,etc,...

Lower end camera means S35 5K 1-60fps, but also 120 @ 2K, etc,...

The main difference between the high and lower model is a sort of assembly production (means the first handmade and the second factory production line assembly),

then comes warranty (handmade assembly of the high end camera model has always a longer warranty time), then recording speed @ full frame recording and some other little things...

Anyway RED like many other companies in the industry mostly earns money selling accessories and lenses.

Both camera models share the same high quality accessories.

[Richard_JP]

Isn't 4k for a 2/3 sensor a little bit overkill? I don't know at which point it becomes too many pixels, but I thought that 3k for the Scarlet was perfect for a reason. If someone with more technical knowledge can correct me, please do it fast, and I'll shut up :)

The Scarlet 3k fixed is perfect for me and I can't wait to be shooting on it this year :) I'd hope that if any changes are made, it doesn't result in another delay.

[Yuval Shrem]

Everything changes. And it changes every day.

What seemed like a good idea 3 years ago might seem completely wrong today.

We reserve the right to change. Expect it. It is in your best interests that things change... and get better.

It shouldn't matter what we do, what we name our products or what we change... as long as it is in our customer's best interests.

RED is not normal. Quite the contrary. We hope you consider that a good thing.

In the end, we have our customers best interests 1st and foremost. That is pretty apparent in hindsight. I would hope that whatever we do going forward, you would trust us to keep that core principle alive.

RED customers are our #1 priority. Above all else. We are also RED customers. So it is in our best interests every which way you look at it to change everything we can for the better as often as possible...

Jim

AMEN!!

[Nuka Wølk]

Somehow I feel that this is more about the EPIC-S and Scarlet Removeable than about SCARLET-F. We'll probably soon know anywho...

[Erwin van Dijck]

Do the 10 new RECON threads in the last 3 days calm the fears that the RED team wouldn't be on REDuser so much as in the past? hehe

A new "recon" thread every morning at breakfast. Love it!

regards,
Erwin

[Jesper Sichlau]

Somehow I feel that this is more about the EPIC-S and Scarlet Removeable than about SCARLET-F. We'll probably soon know anywho...

I think you're right. The misunderstanding at the NAB where Ted talked about the Interchangable Scarlet becoming an Epic *could* also be some early talk about what is happening now.

http://www.youtube.com/watch?v=VLuIOers4uI

[Richard_JP]

I often imagined that the Scarlet-I would become Epic 2/3. I hope not, as that will bump the price, but I could fully see it happening.

[danbrazda]

Steve Jobs may have stepped aside but as long as Jim J is at the helm we can all still experience the excitement of true innovation.

[Dan Kanes]

I often imagined that the Scarlet-I would become Epic 2/3. I hope not, as that will bump the price, but I could fully see it happening.

What does that even mean? I mean - like you are just talking about a name, nothing about meaningful specs or information.

Red will make something really good, at an affordable price, and if you can't afford it, then work hard and you could afford it.

I didn't think I could afford 60,000 even 3 months ago - and I did it.

[Maik Müller Menendez]

Everything changes. And it changes every day.

What seemed like a good idea 3 years ago might seem completely wrong today.

We reserve the right to change. Expect it. It is in your best interests that things change... and get better.

It shouldn't matter what we do, what we name our products or what we change... as long as it is in our customer's best interests.

RED is not normal. Quite the contrary. We hope you consider that a good thing.

In the end, we have our customers best interests 1st and foremost. That is pretty apparent in hindsight. I would hope that whatever we do going forward, you would trust us to keep that core principle alive.

RED customers are our #1 priority. Above all else. We are also RED customers. So it is in our best interests every which way you look at it to change everything we can for the better as often as possible...

Jim
Jim, change whatever you want, i trust you guys in every aspect. And thats a first, i never trusted a company so much, i never waited that long for a product, i never defended a company against critics like i did for you (and i don't own a red-product yet) and i really know its all worth it.

I know you really mean what you said in that post and that makes even the policy-change-pill easier to swallow. ;)

Can't wait to be a RED-customer.

[David Dennis]

Wouldn't that put Scarlet fixed in a majorly compromised place?

No, because his road map has mentioned Scarlet. It's just EPIC-S that was left out, leaving EPIC-S fans in a dither.

However, I might mention that EPIC-S was probably at least $25k as a functioning system, so the under $20k crowd may still be sad.

I think we can leave it to Jim. "Everything will be fine." We've done pretty well trusting him in the past :).

(It's just so much fun to speculate, sorry Jim :) ).

D

[Joseph Hutson]

Can we please quit spreading the rumor that the EPIC-S is off the table? Because it's not...

P.S. It'd be much appreciated if such posts were deleted by the authors...

[Maik Müller Menendez]

Yep, don't try to read between the lines.

[Joe Kleber]

Can we please quit spreading the rumor that the EPIC-S is off the table? Because it's not...

+1

Joseph

You should start a thread on this topic.

[Lawrence Bansbach]

What does Jim think of compromises? Well, I think Superman's feelings about Kryptonite are pretty mild compared to Jim's feelings about compromise.
I guess it depends on the compromise. Jim has said 4K is the future, but Scarlet is 3K, and even by Jim's assessment, scaling its image up will produce only marginal 4K. So why produce a sub-4K camera? To give filmmakers a cheaper, yet professional, better-than-1080p/2K, 16-mm-ish alternative. Sounds like a compromise to me. All of Red's cameras involve some sort of trade-off of between price and features. Even the Epic-M represented compromises (for Red to get the camera out, not all features were made available at first). But, in all fairness, Red's products seem to involve fewer compromises than other manufacturers'.

[Joseph Hutson]

I guess it depends on the compromise. Jim has said 4K is the future, but Scarlet is 3K, and even by Jim's assessment, scaling its image up will produce only marginal 4K. So why produce a sub-4K camera? To give filmmakers a cheaper, yet professional, 16-mm-ish alternative. Sounds like a compromise to me.

Though budget can influence one's use of 16mm film over 35mm, are there not some who choose it strictly as a creative choice? The 3K Scarlet will for some be their camera due to the budget, yes. For others, it will be but another "paintbrush" and not a compromise...

[Michael Olsen]

I think compromises must also be considered in the context of their market. There are people on other forums right now begging for a 10-bit 4:2:2 camera that resolves 1000 lines or so for less that $10,000 or $12,000. Comparatively, regardless of sensor size and difference between 3K and 4K, Scarlet is ridiculously over-specced, especially for the price.

[Stivan Widick]

...The good news is that if you buy into the RED system you don't get hurt.


An offer we can't refuse! I'm in.

[Denis Haineault]

...We reserve the right to change. Expect it.

But with your recent post in the "Philosophy change" thread, doesn't this statement become completely unnecessary?

[Lawrence Bansbach]

Though budget can influence one's use of 16mm film over 35mm, are there not some who choose it strictly as a creative choice? The 3K Scarlet will for some be their camera due to the budget, yes. For others, it will be but another "paintbrush" and not a compromise...
Sure. I was talking compromise relative to specs alone, where higher resolution is considered "better" (Red considers it better).

[Scott Crawley]

I guess it depends on the compromise. Jim has said 4K is the future, but Scarlet is 3K, and even by Jim's assessment, scaling its image up will produce only marginal 4K. So why produce a sub-4K camera? To give filmmakers a cheaper, yet professional, 16-mm-ish alternative. Sounds like a compromise to me.

I don't know if I would call it a compromise as much as another creative choice, provided the look of Scarlet is noticeably different from Epic. But that is one area where the comparison of digital to film breaks down a little. Smaller sensor footy seems to blend better with material shot on larger sensors than their film brethren. It will be interesting to see how well they play together.

I guess it all depends upon your criteria and how you decide when you choose Scarlet over the others. It could be viewed as a compromise, but I'm not sure Red looks at it that way. I would also guess that somewhere in Jim's Alpha competitive nature this is a matter of conflict, but I think they are continuing with Scarlet out of loyalty to it's following.

Scarlet is meant to finish at 2k, to cater to an HD crowd while keeping with the 1080 isn't good enough philosophy. For now it seems to be the line in the sand... A minimum threshold and delicate balance of resolution and quality of image that they can stand behind without regret of compromise.

[Lawrence Bansbach]

I think compromises must also be considered in the context of their market. There are people on other forums right now begging for a 10-bit 4:2:2 camera that resolves 1000 lines or so for less that $10,000 or $12,000. Comparatively, regardless of sensor size and difference between 3K and 4K, Scarlet is ridiculously over-specced, especially for the price.
True. But it is a compromise by Red's standards, and they're the manufacturer. But to reiterate, it's a calculated compromise. I suspect that if Red had announced their new lines in 2011 rather than 2008, a 3K camera would not be in the mix.

[Christian Pfeil]

Changes make the world go round...

[Mark Cameron]

Hey Jim,
can you tell us when the next big change will be announced?

[Clint Childers]

I've read every cell in your body changes in seven years. So now you have a completely different body then you did seven years ago.
How long has RED been around? I think we will all be amazed at what will have changed in just seven years in the camera world, and I'm glad
Jim is the one navigating that change.

[Michael Su]

Jim & RED team! We're all ready for change. Change in the status quo, change in leadership, change in the way we all get the express ourselves.. I know it sounds a little political, especially in this current climate in our country. But this is where the future of film making is headed. And we should never forget how difficult it is to be patient and wait for the change...

[Jeffrey Loewe]

So when is this Change... thread going to dissapear? Once we hit 20 pages and there is a ton of rampant speculation?:w00t:

It gets me excited though. Last time this thread (or a thread with a similar name and topic) appeared, a couple big announcements followed. Hoping for the same. And that it starts with an S (Scarlet) or ends with an S (Epic-S) :001_smile:

[Nuka Wølk]

I think you're right. The misunderstanding at the NAB where Ted talked about the Interchangable Scarlet becoming an Epic *could* also be some early talk about what is happening now.

http://www.youtube.com/watch?v=VLuIOers4uI

Perhaps... I honestly don't know what to think anymore :D Jim's "vision" sounds very, VERY exciting - no doubt about it!! Ultimately I want a awesome camera to shoot with - made by RED(and we all know what that means) - and hopefully soon! Anything else that doesn't directly effect the way I shoot or produce, is icing on the cake(which by no means is less than awesome "icing on the cake"!). I'm mainly interested in the cake ;)

http://www.youtube.com/watch?v=5PJddmfesaA&feature=related

[Jesper Sichlau]

Changes...


Why shoot 4K? If the world is currently finishing in 1080P and 2K, what is the real advantage to 4K?

The key word is "currently".


Everything changes. And it changes every day.

What seemed like a good idea 3 years ago might seem completely wrong today.

We reserve the right to change. Expect it. It is in your best interests that things change... and get better.


4K 2:1... We believe this should be the future standard.


We would not exist without you. We appreciate your patience, your contribution (we actually listen), your passionate support.


We especially like that Sony has acknowledged the importance of 4K. Coupled with Sony's 4K projectors... it appears that 4K is here as the new standard. Rightfully so. Film would be proud.


Even though the Scarlet S35 has just changed to EPIC Light... we have some big news coming regarding the Scarlet program. I am a big Scarlet fan and am excited at what we are brewing for the Scarlet program.

Everything moves fast around here... stay tuned.

[Lawrence Bansbach]

Changes...
Yeah, we never did get any big news regarding Scarlet. From all the variations on the "4K is the future" theme I was almost expecting Red to announce that Scarlet would be 4K. I guess the next news is probably either "Scarlet is shipping" or "Scarlet is dead."

[Richard_JP]

What does that even mean? I mean - like you are just talking about a name, nothing about meaningful specs or information.

I was referring back to other posts that were talking about the possibility of the Scarlet Interchangeable becoming 4k and moving up to the EPIC line. Seeing as we don't know the final specs, it's kinda hard to give an input as to how they will improve upon them.


Red will make something really good, at an affordable price, and if you can't afford it, then work hard and you could afford it.

Do not fret Dan, I'll look after my bank account, you look after yours.


I didn't think I could afford 60,000 even 3 months ago - and I did it.

Congratulations! Oh wait, 60,000 what?

[Thomas Church]

Hopefully "change" means a Scarlet S35 body that shoots 3K for about 6 thousand bucks. :coolgleamA:

I still think the price bump on the EPIC-S left a gap in the "affordable" (meaning around 6K) S35 camera market.

Rumors have that Canon will announce their version of such camera on October.

I think it would be a great way of bringing the poorer guys into the RED Ecosystem; and once they get the dough, upgrade to the better models and sensors that will come in the future.

[Vincent Rice]

I'm with you Thomas (and others). S35 sensor size @ 3K as the entry level. There are some situations where 2/3" is appropriate but surely most Scarlet customers are aspiring 'storytellers', probably shooting on Canons at present.

[Michael Millichamp]

I think we can all agree that whatever Canon puts out in the next few months, RED's product will most likely be better.

[Richard_JP]

I think we can all agree that whatever Canon puts out in the next few months, RED's product will most likely be better.

Understatement

[Maik Müller Menendez]

I hope we see Ted @ IBC with something changed in his hands. ;)

[Lawrence Bansbach]

Hopefully "change" means a Scarlet S35 body that shoots 3K for about 6 thousand bucks.

I still think the price bump on the EPIC-S left a gap in the "affordable" (meaning around 6K) S35 camera market.

Rumors have that Canon will announce their version of such camera on October.

I think it would be a great way of bringing the poorer guys into the RED Ecosystem; and once they get the dough, upgrade to the better models and sensors that will come in the future.
Given Red's belief that 4K is the future, I doubt seriously that they would develop a new 3K camera at this point.


There are some situations where 2/3" is appropriate but surely most Scarlet customers are aspiring 'storytellers', probably shooting on Canons at present.
As many, many posts in this forum will tell you, most films shot digitally have been shot on 2/3-inch cameras. An S35 sensor is great for shallow DOF, if that's what you want, but if you don't need it, you'll be fighting against it.


I think we can all agree that whatever Canon puts out in the next few months, RED's product will most likely be better.
Better in what way? Higher definition? Probably. Higher bit depth? Likely. Cheaper? Maybe not. As good as they may be, Red's cameras aren't necessarily the best solution for every situation.

[Michael Millichamp]

Better in what way? Higher definition? Probably. Higher bit depth? Likely. Cheaper? Maybe not. As good as they may be, Red's cameras aren't necessarily the best solution for every situation.

Given their price, customer service, their commitment to customers, and the amazing specs on their cameras, I would say yes, they are the best solution for most every situation.

[Michael Olsen]

Guys, let's please not go down the $500 DSLR v. RED, indie v. industry, haves v. have-nots path again...it's no fun for anyone.

Personally, I'd really love to see RED make some announcements about delivery systems - RED RAY PRO, RED RAY consumer, and maybe even a licensing option for the codec...get it out there, let people use it, and actually let me use all those pixels on my TV...and then give me a 4k projector!

[Thomas Church]

Once the EPICs are out and established, perhaps RED could make a special price on a RED ONE MX package.

I think RED would kill any competition in the camcorder market with a sub-10K interchangeable S35 camera.

The SLRs will continue to thrive but cameras like the AF100 would probably have a hard time competing.

Anyway, that was the dream back in 2008 when Scarlet S35 was announced for 7K: S35 RAW video.

[Alexander Smith]

I actually prefer the DOF of 2/3"/16mm to that of 35mm for the simple reason that I usually don't have access to a lighting package to let me shoot at higher apertures on 35, so I'm forced to work with an f1.4 or something and NO DOF. Those who argue that 35 gives you more control over DOF make me laugh. They're all tools, the camera, and those people.

[Scott Crawley]

You know Alexander, lights are tools for more than just achieving exposure and being a tool is about poor attitude as much as stupidity.

[Larry Price]

Ho hum...Jim's announcing that things are changing again? Some things never change... :biggrinjester:

[Wayne Morellini]

When they are ready to be released. But I can tell you... hold on to your hat. Better yet, put your helmet on.

Jim

he, he.

[Wayne Morellini]

Exactly... I'm ready to burst.

The good news is that if you buy into the RED system you don't get hurt.

Jim


It's like Jim really wants to tell us something but everyone else is holding him back, trying to bring some sense into him, "remember, no more roadmaps for the competition!"

Yes, I was worried about that.

But please hurry, before I design my own ;) .

[Sergio Perez]

Jim and Red Team, I hope you get this post:

I know that, when the Scarlet models come out, there needs to be some sort of distribution plan in place. Please make sure you guys NEVER fall into the trap of the other major camera manufacturers who just outsorce to an "exclusive distributor" of the brand delegating every responsability of sales and support to them . Please make sure who you choose is educated, trained and, above all, understands the philosophy and the costumer you're targeting your products. One of the key aspects that differentiates Red from every other competitor is this "direct line" between costumers (reduser) and the Red Team. The fact that the development team (and you, the founder) reads these boards is what sets everything appart. I just don't want to be subject to bad service because of sub par distributors. Here were I am we are considered "second rate" costumers for the big camera companies in this area, specially their broadcast divisions that only want to sell to big volume users. Make sure those selling your products worldwide can be accountable, and should act according to your standards of service! Also, and this is very personal for my market, make sure that whoever you have responsible for the Hong-Kong market DOESN'T NEGLECT MACAU. Because that's what regularly happens over here!

Red Team, please figure out how to keep your excellent costumer support and service philosophy!

[fALk Gärtner]

Can we please quit spreading the rumor that the EPIC-S is off the table? Because it's not...

P.S. It'd be much appreciated if such posts were deleted by the authors...

Are you officially speaking for RED? I have personally wanted a RED-One at the time could´t afford one - saved everything I could so I could by a Scarlet S35 that was 2 years ago then I waited Scarlet S35 became Epic-S then Epic-S became the pet project with not ship date other then a vague "when all EPIC-X orders are shipped and Scarlet is out the door" then comes the "strategy change" (the second time in 6 month this has been announced so no surprise really) then comes a vague two line "roadmap" that leaves out the bastard child completely. Its a bit a kick in the stomach - might be that its still alive but we won´t hear about it anymore - that pretty much for me with a bunch of 35mm glass laying around but no body I have nowhere to go I am deeply frustrated and I am now left out in the cold dark night without any information on where home is or when I might reach it. So any and all speculation is on the table - that is the nature of the new policy if we are not allowed to do it here there will be other forums about gossip and rumors and RED is not apple 8 years ago - nowhere near and I would argue it will hurt them more then it helps them because for me personally if there is a camera that does 1080p with an almost lossless compression that can take PL glass for a price range the scarlet s35 was originally announced I am the first one to abandon this red bandwagon cause all I got til now is hopes and fresh kicks in the stomach.
Since Epic-S was originally announced I would expect to those who wait here a clear official "Epic-S will ship at some point" or "Epic-S is dead but expect some equivalent or better replacement" or "Epic-S is dead" comment. I don´t think its to much to ask for those waiting for TWO years+ and dreaming a dream that might never be fulfilled.

[G Lap]

See this thread

http://reduser.net/forum/showthread.php?62912-RED-Road-Map...&

and this post

http://reduser.net/forum/showthread.php?
62912-RED-Road-Map...&p=814359&viewfull=1#post814359 (http://reduser.net/forum/showthread.php?62912-RED-Road-Map...&p=814359&viewfull=1#post814359)

To hopefully put your mind at rest..........and try to relax.

[Bastiaan Maat]

Ho hum...Jim's announcing that things are changing again? Some things never change... :biggrinjester:
Best description of Red I've seen so far :thumbup1: