RED: aka "the competition" JA

[Gaston Fazio]

Really fun to read... Don't miss the " HEY!!!... but we are giving COLOR BARS for free!! " part.

Thanks Jim. THANKS.

http://www.arridigital.com/forum/index.php?topic=6150.0

[Nathaniel Haban]

My favorite was Guenter's response:

"Customers who want a ton of features packed into a "cheap" camera can always pick other cameras."

So in the middle of a heated debate about charging for updates, a company reminds it's customers that the competition is making a cheaper camera with more features?

[Gaston Fazio]

My favorite was Guenter's response:

"Customers who want a ton of features packed into a "cheap" camera can always pick other cameras."

So in the middle of a heated debate about charging for updates, a company reminds it's customers that the competition is making a cheaper camera with more features?

You are just right..

Another free stuff from those guys:

- The depth of field related to the format....free
- First 180 degrees on the shutter angle....free
- Focal plane mark...yes, free!!!

[Jon Thomasberg]

Hahaha!

Guenter wrote:
"We never intended to build a camera with infinite features. This is one point that to the contrary sets ALEXA apart from the competition."

Perhaps a Freudian slip, but....
(reads to me as) We never intended to make ALEXA with infinite features, which sets us apart from (read: behind), and contrary to, our competition (Red).
...implying that Red is making Epic with infinite features. That's awesome! He just gave Red an endorsement!

[KETCH ROSSi]

Ha ha, so fun to read such comments and answers....

What does indeed read like is:

You want a camera claimed to be the best in the market with "LIMITED" features buy and ALEXA.

You want a camera which "IS" the best in the market with "UNLIMITED" features upgrades for "FREE" buy an EPIC.

Btw, our Forth EPIC vs. ALEXA test in Europe has now put EPIC at 4 to 1, and so the EPIC is getting to work on MOvies while ALEXA goes on to commercials and TV shows... ;)

The one we lost just recently in Rome, is because was such a low budget movie that required me to basically work for Free and give our Epic for the same price of ALEXA,
which Rental houses are giving for HALF the rate on a 3 DAY job, I DON'T THINK SO.

Also I firmly believe that a bad influence on the EPIC files were the fact that here unfortunately there is still very few people that know RED's
files must be processed before ben showed to their clients...??? But soon we are starting EPIC WORKSHOPS and I promise that trend will DIE out so fast...

As we open a Temporary base in Milan, Italy, the World of Fashion will be refreshed with something EPIC... Try and bring ALEXA to do what we'll be
doing with EPIC full 5K at 120fps,
2K for slow motion at 300fps, and HDRx for INDOOR/OTDOOR scenes going to 18 Stops+...he he.

[Aaron McAdam]

Ketch, must be quite a burden to own a camera that "requires ENDLESS updates". Heh Heh

That line in Guenter's post literally made me LOL, because that is what the people in that thread were asking for.

[Martin Weiss]

Also, it doesn't "require" "endless" updates. You can still shoot on a R1 on build 16. But if you install the newer builds, you get a ton of extra features, all for the cost of zilch. I like Arri, but their reasoning in that case is not up to their standards.

In German we have the expression "Sich ins eigene Knie schiessen"; to shoot oneself into the knee. That seems to be what they are doing by charging their remaining loyal customers for a software upgrade.

[Raphael Varandas]

hahaha the guys are fighting...

[Jan Balster]

In German we have the expression "Sich ins eigene Knie schiessen"; to shoot oneself into the knee. That seems to be what they are doing by charging their remaining loyal customers for a software upgrade.

Yes, Arri are really only shooting themselves in the foot by having those kinds of update policies.

To each their own, though. The Alexa is a nice camera and we need this kind of competition to keep moving forward.

[David Dennis]

Well, I thought it was hilarious that they were trying not to mention the name of the competition in the messages. I mean, S**y like it was a swear word? Especially funny when they don't quite make it. "A certain new camera" in paragraph one and then "epic" in paragraph two!

Here, we can say it: Arri, Sony, Dalsa, Panavision ... whatever we want. Jim loves his competition, they leave him so much room to succeed ... :).

D