Wayne Morellini
11-02-2011, 08:22 AM
I wanted to examine the aspect of why the Mac PROs overall proportion of the Apple market has been declining, and drag in the knock on effect of other decisions in this. A suggested solution also given based on one of my case system designs I wanted to approach Intel with.
I provide this in the hope somebody might point it out to Apple and they learn from it. It is going be quick and sloppy as I am doing this while my sleeping tablets are kicking in, sorry.
The Microcosm
I products have been swamping Apple products, that does not mean the computer sales have not increased on there own, in the past, despite concerns. IMac sales further dilute the apparent importance of the Mac Pro, but the following point is of vital importance.
The Apple market is an actual microcosm. The sales of one product line benefits sales of lines below and possibly above it. Certain core customers are drawn to variouse product lines by the reputation, or even presence of other product lines, and general customers are also influenced by the presence. I know in reality, this is a hard thing to achieve to the market, but a little effect goes a long way. The effects on the Mac market could be drastic over time with more of the computer side possibly getting sacrificed over time. Apple would have to ask themselves if they want a future where I products connect to PCs only. This puts them one step closer to a situation where their brand diminishes and are able to be better displaced competitively, whereas the microcosm gives them a sustainable basis of competitiveness.
Next, Apple undoubtly provides quality products, and at a price, but they often lack features that rivals can use and undercut them with. Bluray support, 3D screens, USB 3.0 are all sorts of shiny things the greater market may feel they would like to have optikns on when buying a top end machine, even if it is only useful to some of them.
Apple needs to be ahead on new technologies for impressions. We know they have been working on some new technologies, thunderbolt the first, but there has been a lag and the design frameworks of the format of the physical machines are now older. This requires a restyling which is reportedly happening next year, but a restyling starting late last year would have helped. I know physical sicknesses hinders cognitive strengths etc, I have been through it myself, and Apple's advances read like a list of my very old ideas. 4k or shd displays have many uses past the digital cinema industry, cad design etc, and realm makes a product look advanced to potential customers, with existing 3d being useable before Apple's more advanced options come along. Other advanced display technologies also help, if affordable.
Fancifulness. I based products may eventually get to the level that they displace the Mac Pro, but what is driving adoption, and the yet unmentioned laptop segment, that is also displacing Mac Pro sales on proportion, is fancifulness of portable solutions. Concentration and energy on such solutions takes away from product market development of other areas. However, neither I products or laptops are yet suitable for doing everything the case based desktop formfactor is able to. Such fancifulness, in part driven by popular market demand, the fancifulness of the customers demands, can totally limit the development of other areas that seem less trendy, and in part less profitable because of that, potentially loosing a profitable market staple.
Cases
So, what are alternatives to the Mac Pro. I will chuck in my computer table for starters, a good reason to get into TV manufacturing, as is now expected. You are familiar with Microsoft Surface, and maybe that Apple also had looked into it. Basically up to the whole surface of the desk is replaced by a tilting multiple touch thinner display than the normal projection surface computer. Extra capacity, drives, cards etc are inserted in the desk or inside the display. Now insert a second editing monitor behind of the desktop. Put your coffee on the display, your paperwork, your lens etc, a glass surface or other advanced damage resistant surface. Imagine two 50, or even 80 inch displays. According to my design studies the possibilities are great.
There is talk of using the macmini as a server is nice, especially if they can fit some descent CPUs in a single height or higher mini. You then need to establish a stack of devices or frame work to take true desktop case items. My system was a stackable design of CPU cases drives and cards, around simular sizes for each module, hooked together with something that is like thunderbolt. Of course it is much more advanced stylish and convenient than that, but I can't give everything away. Another idea was for vertical standing mounting in a frame instead using smaller sizes. Of course, many will realise these are in fact a new, Micro, form of blade system. What more could be server like.
I provide this in the hope somebody might point it out to Apple and they learn from it. It is going be quick and sloppy as I am doing this while my sleeping tablets are kicking in, sorry.
The Microcosm
I products have been swamping Apple products, that does not mean the computer sales have not increased on there own, in the past, despite concerns. IMac sales further dilute the apparent importance of the Mac Pro, but the following point is of vital importance.
The Apple market is an actual microcosm. The sales of one product line benefits sales of lines below and possibly above it. Certain core customers are drawn to variouse product lines by the reputation, or even presence of other product lines, and general customers are also influenced by the presence. I know in reality, this is a hard thing to achieve to the market, but a little effect goes a long way. The effects on the Mac market could be drastic over time with more of the computer side possibly getting sacrificed over time. Apple would have to ask themselves if they want a future where I products connect to PCs only. This puts them one step closer to a situation where their brand diminishes and are able to be better displaced competitively, whereas the microcosm gives them a sustainable basis of competitiveness.
Next, Apple undoubtly provides quality products, and at a price, but they often lack features that rivals can use and undercut them with. Bluray support, 3D screens, USB 3.0 are all sorts of shiny things the greater market may feel they would like to have optikns on when buying a top end machine, even if it is only useful to some of them.
Apple needs to be ahead on new technologies for impressions. We know they have been working on some new technologies, thunderbolt the first, but there has been a lag and the design frameworks of the format of the physical machines are now older. This requires a restyling which is reportedly happening next year, but a restyling starting late last year would have helped. I know physical sicknesses hinders cognitive strengths etc, I have been through it myself, and Apple's advances read like a list of my very old ideas. 4k or shd displays have many uses past the digital cinema industry, cad design etc, and realm makes a product look advanced to potential customers, with existing 3d being useable before Apple's more advanced options come along. Other advanced display technologies also help, if affordable.
Fancifulness. I based products may eventually get to the level that they displace the Mac Pro, but what is driving adoption, and the yet unmentioned laptop segment, that is also displacing Mac Pro sales on proportion, is fancifulness of portable solutions. Concentration and energy on such solutions takes away from product market development of other areas. However, neither I products or laptops are yet suitable for doing everything the case based desktop formfactor is able to. Such fancifulness, in part driven by popular market demand, the fancifulness of the customers demands, can totally limit the development of other areas that seem less trendy, and in part less profitable because of that, potentially loosing a profitable market staple.
Cases
So, what are alternatives to the Mac Pro. I will chuck in my computer table for starters, a good reason to get into TV manufacturing, as is now expected. You are familiar with Microsoft Surface, and maybe that Apple also had looked into it. Basically up to the whole surface of the desk is replaced by a tilting multiple touch thinner display than the normal projection surface computer. Extra capacity, drives, cards etc are inserted in the desk or inside the display. Now insert a second editing monitor behind of the desktop. Put your coffee on the display, your paperwork, your lens etc, a glass surface or other advanced damage resistant surface. Imagine two 50, or even 80 inch displays. According to my design studies the possibilities are great.
There is talk of using the macmini as a server is nice, especially if they can fit some descent CPUs in a single height or higher mini. You then need to establish a stack of devices or frame work to take true desktop case items. My system was a stackable design of CPU cases drives and cards, around simular sizes for each module, hooked together with something that is like thunderbolt. Of course it is much more advanced stylish and convenient than that, but I can't give everything away. Another idea was for vertical standing mounting in a frame instead using smaller sizes. Of course, many will realise these are in fact a new, Micro, form of blade system. What more could be server like.