Wayne Morellini
01-06-2012, 05:02 AM
Notice I said industries, video, TV and cinema, and notice I said video and TV!
Reasons why the whole industry, despite what camera they own, can benefit from Red ray.
A Red ray service on something like ITunes would enable independent producers to by pass existing distribution channels, but in reality, an open market approach where anybody could use redray to control and deliver distribution of paid for content from their own servers would be revolutiinary. I live near a city that gets an occasional feature production in the area, and a number of local production people are interested in doing more productions here and eventually getting a studio here. If Red ray is enabled for independent distribution then such groups could be formed in many remote places, and get their 5 minutes to prove what they are worth. This means many camera sales as well. In the end it also helps train up people for the industry, with outstanding people able to advance their careers to more regular positions elsewhere. This, understandably,can result in a larger pool or more competent people for larger production studios to source from over time.
While Red Ray would be excellent on disc content for private video collections, and as a basis for/TV broadcasting versus h265,, it has other uses. I have been interested in one day getting local people together to set up a community internet TV station, which immediately has the advantage of putting us beyond a lot of red tape (no pun intended). Production teams could simply, plan, finance, and go out with their Scarlets and film content and put it up on the servers, with some very basic rules as to what content. We could do it now with youtube., which brings us to another use of redray, for services like YouTube, maybe not the same 20mb/s license as in paid content or TV, but at even 10mb/s we would be looking at vast improvements over the normal quality. Redray simply presents an opportunity to do it with quality at lower costs.
This also leads to another definition of independent cinema. The possibility of groups setting up locally owned and operated small cinemas using Redray to screen independent content from remote servers. This is something I have also been interested in, and red ray again presents an opportunity to do this.
Well, there is a heap of ideas to choose from. I hope Red is planning a market structure for Red Ray that is suitable for these.
Reasons why the whole industry, despite what camera they own, can benefit from Red ray.
A Red ray service on something like ITunes would enable independent producers to by pass existing distribution channels, but in reality, an open market approach where anybody could use redray to control and deliver distribution of paid for content from their own servers would be revolutiinary. I live near a city that gets an occasional feature production in the area, and a number of local production people are interested in doing more productions here and eventually getting a studio here. If Red ray is enabled for independent distribution then such groups could be formed in many remote places, and get their 5 minutes to prove what they are worth. This means many camera sales as well. In the end it also helps train up people for the industry, with outstanding people able to advance their careers to more regular positions elsewhere. This, understandably,can result in a larger pool or more competent people for larger production studios to source from over time.
While Red Ray would be excellent on disc content for private video collections, and as a basis for/TV broadcasting versus h265,, it has other uses. I have been interested in one day getting local people together to set up a community internet TV station, which immediately has the advantage of putting us beyond a lot of red tape (no pun intended). Production teams could simply, plan, finance, and go out with their Scarlets and film content and put it up on the servers, with some very basic rules as to what content. We could do it now with youtube., which brings us to another use of redray, for services like YouTube, maybe not the same 20mb/s license as in paid content or TV, but at even 10mb/s we would be looking at vast improvements over the normal quality. Redray simply presents an opportunity to do it with quality at lower costs.
This also leads to another definition of independent cinema. The possibility of groups setting up locally owned and operated small cinemas using Redray to screen independent content from remote servers. This is something I have also been interested in, and red ray again presents an opportunity to do this.
Well, there is a heap of ideas to choose from. I hope Red is planning a market structure for Red Ray that is suitable for these.