Allowance...

[Jannard]

Each reservation holder #1-1475 will receive a one time allowance of $2500. This amount will be deducted from the total invoice for RED ONE camera and accessories on the initial order. $2500 will apply to each serial number for those that have multiple reservations.

For example, if you buy a RED ONE for $17,500 and say $6,500 worth of accessories... the total would be $24,000 minus $2,500 = $21,500.

Thanks to all for your support. We will see you at NAB.

Jim

[Eirik Tyrihjel]

WOW!!!!

Thats INCREDIBLE!

Thanks!

[Shawn Nelson]

Yay! And does my initial $17,500 package still include the LCD and battery as was stated back in the day?

[Alexander Nikishin]

Yesssssssssssssssssssssssssssss!

[Larry McKee]

Very generous! Thank you Jim.

[Rodrigo Lizana]

Thank you very very much.

[Steve Gibby]

Amazingly cool...thanks Jim:excl: :biggrin:

[Ivan G]

Each reservation holder #1-1475 will receive a one time allowance of $2500. This amount will be deducted from the total invoice for RED ONE camera and accessories on the initial order. $2500 will apply to each serial number for those that have multiple reservations.

For example, if you buy a RED ONE for $17,500 and say $6,500 worth of accessories... the total would be $24,000 minus $2,500 = $21,500.

Thanks to all for your support. We will see you at NAB.

Jim

What about hard drives, cage, etc prices?

[Adam C Lubkin]

That's incredibly generous. Many Thanks!

[Floris Liesker]

So does this mean the camera costs us res holders only $15,000?

[Manfred Lopez]

But where are the prices?

[Brian Broz]

Great news. Above and beyond I'd say!

[Ivan G]

Each reservation holder #1-1475 will receive a one time allowance of $2500. This amount will be deducted from the total invoice for RED ONE camera and accessories on the initial order. $2500 will apply to each serial number for those that have multiple reservations.

For example, if you buy a RED ONE for $17,500 and say $6,500 worth of accessories... the total would be $24,000 minus $2,500 = $21,500.

Thanks to all for your support. We will see you at NAB.

Jim

Sounds great! What about hard drives, cage, etc prices?

[Hrvoje Simic]

Man you rock.

Thank you and all the best to all your projects.

[Erik Rangel]

BADASSSS!!!!
Thanks Red!

[Adrian Correia]

that's pretty great

[Emanuel A.]

Great news Jim!

Thank you very much.

E.

[Billy Summers]

Woweeewowwhaaaa...nice...high Five!!!

[Damien Molineaux]

Wow, you are god, uh no, Santa, yeah he dresses in Red too, but no he's too fat and has too much hair (on his face). Jim you're the man, the MAN !

That's awesome, thank you very much!

Damien

[Adrian T.]

Thank you Jim! That's extremely generous!
You made my day! :greedy:

[Rick Darge]

Couldn't be better! Thanks !!

[Sam Druckerman]

I'm Flooooooored!!!

[Alexander Nikishin]

This is the perfect gift for reservation holders, thank you very much Jim!

[Geoff Reisner]

Wow...that's a sweet deal!

[Alex Boothby]

Whataguy! Thanks Jim.

[esmilis]

now to see the accessories price list, and i'll be finally able to dive into sweet dreams about all that awesome footage that will come out of my red in few months

also.. great news! Thank you Jim!!

[Jaime Vallés]

Fantastic news!!! I'm deeply thankful for this expression of gratitude on your part. Every day I spend on this board I feel more and more certain that not only was it a very good financial idea to believe in RED and reserve early, but that we're all part of an industry-altering event. I'm sure that a few years down the road, the timeline of digital cinema will be measured as "before RED" and "after RED".

Thank you for this, RED team.

[Jannard]

Price of $17,500 is RED ONE and does not include LCD or power options. The $2500 is designed to cover some of these expenses, but we did not want to assume what each reservation holder wanted in their package.

Prices are now up on www.red.com

Jim

[Graeme Nattress]

The original camera design included an LCD. Once that was moved off camera, the specs changed.

We thought - do we give reservation holders the off-board LCD? What if they really wanted the EVF? What if they want neither?

So we decided to give out an allowance, so you can choose your reservation bonus. We thought that was fairest, and gave reservation holders the most choice.

To clarify, the reservation gets you the camera only + the allowance which can go towards any accessories you want. Hope this makes sense.

Graeme

[Chris Gearhart]

I'm . . .

Wow.

[Charles Perkins]

that is awesome!

thanks so much Jim!

[Don Woods]

Thank You so Much Jim

[Alex Boothby]

Price list is up. Check the Red site.

[Mark L. Pederson]

Much thanks!

I like investing with you!!

What's next?

[Shawn Nelson]

Sorry, I posted earlier without seeing. Wait a sec here, back in 06 Stuart said on DVInfo.net that for $17,500 we get Red, LCD and Battery. Now that package is going to cost $17,900. I mean, it's all still good, but how do things go up and everyone says "thanks"?

[Graeme Nattress]

Shawn, the original design camera had an on-board LCD, the current does not. The original camera design had an internal battery, the current has it on the rails. Specs change, and I think for the better. Hope that helps explains what's going on.

Graeme

[Vincent S]

Very generous, thanks Jim!!! Way to go Team RED!

[Graeme Nattress]

LCD+Battery is $2150, whereas bonus is $2500 and more flexible. I think that's good.

Graeme

[esmilis]

Sorry, I posted earlier without seeing. Wait a sec here, back in 06 Stuart said on DVInfo.net that for $17,500 we get Red, LCD and Battery. Now that package is going to cost $17,900. I mean, it's all still good, but how do things go up and everyone says "thanks"?

this is called great marketing;)

[S. Um]

Thanks Jim. It's very generous. But I think I'm just going to spend all the money I saved on more Red accessories anyway.

[Eirik Tyrihjel]

Shawn, I agree with your basic thoughts, but it seems to me that we are getting a more configurable unit, slightly better - at a slightly higher price. I still think this looks very exciting!

[Graeme Nattress]

Remember, the external LCD is larger than what the internal one would have been if we'd gone that route, so you're actually getting a better / bigger LCD.

Graeme

[Jannard]

Shawn,

"Back in the day" we had a 3.5" LCD on the side of the camera. It is now about twice that size. That was also before we developed REDCODE RAW and the ability to record 4k to drives that cost less than $1000. For the same money, you are getting MUCH more than we spec'd last year. I think if you look closely, you would prefer what we are offering now compared to what was offered then.

But if you are unhappy for any reason, we can certainly refund your deposit plus 10% for any disappointment.

Jim

[CVB]

Wow.. thats basically $3,687,500 out of Jims pocket... Crazy. Thanks Jim!

[MiDaS]

The original camera design included an LCD. Once that was moved off camera, the specs changed.

We thought - do we give reservation holders the off-board LCD? What if they really wanted the EVF? What if they want neither?

So we decided to give out an allowance, so you can choose your reservation bonus. We thought that was fairest, and gave reservation holders the most choice.

To clarify, the reservation gets you the camera only + the allowance which can go towards any accessories you want. Hope this makes sense.

Graeme


Yep, this makes sense. Thanks

[Shawn Nelson]

LCD+Battery is $2150, whereas bonus is $2500 and more flexible. I think that's good.

Graeme

Graeme, the sticky is still up there on DVInfo.net, we were promised Red, LCD, battery and charger. The battery is $450, charger is $750 and LCD is $1700. So you have to include charger in your calculations which bring it to $2900. I consider myself one of the biggest Red fanboys but to have the base package price raised on me while everyone celebrates "generosity" is strange. Alas, I'll cough up the extra and more.

[Rick Darge]

Damn, now all the decisions I must make until go time..

[Floris Liesker]

Price list is up. Check the Red site.

where on the red site? I dont see any price list...

[Shawn Nelson]

Shawn,

"Back in the day" we had a 3.5" LCD on the side of the camera. It is now about twice that size. That was also before we developed REDCODE RAW and the ability to record 4k to drives that cost less than $1000. For the same money, you are getting MUCH more than we spec'd last year. I think if you look closely, you would prefer what we are offering now compared to what was offered then.

But if you are unhappy for any reason, we can certainly refund your deposit plus 10% for any disappointment.

Jim

Jim, it's just like when I got an extra bill from the hospital today for my sons birth. I'm dissappointed that my baby costs extra, but it's still my baby and I sure as hell won't return it :-)

EDIT: I'm your #27, and it would take a catastrophic personal collapse to keep me from taking claim of that camera. I've got too many plans now to back out :-)

[Joe Aurili]

Graeme, the sticky is still up there on DVInfo.net, we were promised Red, LCD, battery and charger. The battery is $450, charger is $750 and LCD is $1700. So you have to include charger in your calculations which bring it to $2900. I consider myself one of the biggest Red fanboys but to have the base package price raised on me while everyone celebrates "generosity" is strange. Alas, I'll cough up the extra and more.

I agree the price is now higher, but still much better then if you did not reserve.

[Rob Lohman]

http://www.red.com/pricelist.htm

[Paul Hazlett]

I for one am very happy with the generous offer thanks Red team.

Dont think for a second any of the big boys of broadcast would do the same.

Thinks change and Red compensated. WELL DONE!! thank you.

[Joel Kaye]

Alas, I'll cough up the extra and more

I hear ya, but they've also always said everything is subject to change. I was kinda hoping the viewfinders would be a little cheaper, but I also kinda had in my mind I'd be spending another $5k to rig it out. Could be more like $7500 even after the $2500 discount when you add even just SLR lenses. NAB is going to tell me a lot about how to rig it though. Do I need both the viewfinder and the LCD? Hmm....

[Emanuel A.]

where on the red site? I dont see any price list...Into the home page, there's a link (check it!):

http://red.com/pricelist.htm

Rob, you beat me! ;-)

[Graeme Nattress]

Yup, I see that Shawn. As much as we'd have loved to give away things like that, with the camera spec changes, like Jim mentions the REDCODE RAW 4k to a drive, and the move of the LCD and Battery external, things have to give, and this is one of those things. We've always given the best info we could at the time, full well knowing we're in development and that specs are not fixed. Things have changed.

Graeme

[Jaime Vallés]

This might be a stupid question, but here goes anyway. Do I need to buy the separate battery charger in order to charge the battery? Or can I plug in the camera to the wall and have the attached battery get charged without a separate charger being involved?

[Joe Aurili]

Graeme, why is the battery charger priced so high? Is there something about it I am not understanding? Does it not just provide a trickle charge to the battery?

[Craig Schober]

there's something to be said for actually being happy to pay a little more upfront. it's not just great engineering. it's that consumer confidence that emerges from great marketing and business.

thank you red team.

[Emmanuel Decarpentrie]

Or can I plug in the camera to the wall and have the attached battery get charged without a separate charger being involved?

I'd say this is very very very unlikely! ;)

[Graeme Nattress]

AFAIK, it's a double battery charger, and alternatively it can be used to provide DC supply to the camera.

Graeme

[Paul Hazlett]

any chance for an AB mount in my future? please...

[Gabriel C.]

How long does the battery last? Can we power the camera out of the box, without the battery and the charger?

[PaulClements]

Many thanks to Jim and the rest of the red team, this all looks great and the allowance is a very generous way for you to thank those who have supported the project. Suddenly it all looks more real... suddenly I start brushing off the cobwebs from my wallet :)

[Emmanuel Decarpentrie]

Graeme, why is the battery charger priced so high? Is there something about it I am not understanding?

Actually, similar chargers for IDX batteries cost even more than the Red charger. Again, welcome to the professional equipment world.

But make no mistake: Red truly is slashing prices down, as far as I can see...

[Emmanuel Decarpentrie]

Can we use the camera without the battery

Again? If you're not kidding, the short answer is: no :) Why would you buy a portable (ENG/EFP) camera to hook it to a power outlet anyway?

[Antoine Baumann]

"Back in the day" we had a 3.5" LCD on the side of the camera. It is now about twice that size.

Is there full spec of the LCD and other accessories?

thanks,
antoine.

[Gabriel C.]

Can we use the Nikkor 35mm Photo Mount without the B4 mount? And can we use it in all formats?

Thanks.

[Evin Grant]

Can we use the Nikkor 35mm Photo Mount without the B4 mount? And can we use it in all formats?

Thanks.

Yes you can and yes you can.

[Gabriel C.]

Arkham ... I just thought it'd be nice to have a product that worked out of the box ... without spending thousands of dollars more. Don't be mean.

[dewman]

wow...great job RED team...nice allowance! I truely understand the pricing structure and it exceeds expectations...just an FYI...the base camera price does not mention REDCODE software, this is included, correct..

[Larry McKee]

jlaurili, here is an alternate battery charger that only charges one battery at a time:

http://www.bhphotovideo.com/bnh/controller/home?O=Search&A=details&Q=&sku=216132&is=REG&addedTroughType=search

[Adrian T.]

Can we use the camera without the battery or the charger?

Sure. You can use it as a paperweight - a very valuable one though.

[Gabriel C.]

Evin ... thanks so much, and thanks for all your lens tests. They're amazing!

[Jannard]

I was a bit fearful that pricing comparisons would be made to prosumer camera systems rather than professional systems. For example, the very best EVF on the market is the Accuscene. It sells for $10-11K. Ours is superior and sells for $2950. Our battery system is significantly cheaper than the major competition.

We really have done our best to develop and price our system under the market in every aspect.

Jim

[Gerry Curtis]

I'm happy that the LCD is larger but disappointed by this kind of getting snuck under the radar & that I will be spending more on the base package then expected.

[Pete Horvath]

How long does the battery last? Can we use the camera without the battery or the charger?

I think the implied question was: Could one power the camera directly from some external power supply?

Pete

[Paul Hazlett]

any specs on the LCD you care to share Oh Red Leader?

[Gabriel C.]

Wow ... I'm asking about the battery/charger thing because I'd be a little upset that we can't use the camera without buying thousands of dollars worth of stuff. I thought maybe we could plug in the camera without the charger ... straight into a wall or something.

[Gabriel C.]

Thanks Hominid (pete) ... exactly.

[Emmanuel Decarpentrie]

Don't be mean

Sorry if I sounded a little too ironic... It's just that I'm somewhat surprised to hear certain expectations... that are a little "unrealistic" when we're talking about professional equipment. You know: batteries and chargers (as well as viewfinders, lenses and even... cables!!) are "mandatory-options" on pretty much any professional camera package I've ever seen ;)

And, again, let me repeat the prices I've seen really defines a new meaning for the term "Bargain" in the professional video equipment world! Try to find an equivalently priced double IDX-charger and batteries somewhere else...

I'm truly delighted by those prices! Sounds like we will be able to get an entire package for about 25000 $ after all! It's much less than I expected...

[Jeremy Torrie]

Jim -the only ones who should be worrying are the naysayers, and those who didn't get on the bus soon enough. I have personally spent over 500K with Sony prior to RED coming stream, and for 1/10 the price I will have a fully functional macked out system WITH lenses and no need for the VTR until I do my online. This is a fantastic achievement. The Red Team should be proud. ** I should qualify that I also mean Sony pro gear, and well we know what 4K will do to this investment -making it almost obsolete.

[Mark B.]

What are the battery specs?

[Ivan G]

I'm a little bummed myself only to know that I'll be spending alot more then I intended.

[Larry McKee]

Anyone remember when BetaCam SP cameras cost upwards of $40K and only shot in one format at one frame rate in stand def? It wasn't that long ago. This camera at these prices is totally incredible.

[TimothyD]

Can I get an adapter for my IDX NP-1 packs? And can I use the DC from their charger (Also IDX) to run the camera?

I sure as hell am hoping so, because while I think the prices are MORE than fair, I am in a sticky position myself. I work at a university and I wrote up the equipment request in December. I have only got the 17,500 in the budget for the camera, LCD and batteries, so I am in a tough spot. I can give up some other gear to deal with the 2,950 for the basic production kit and the LCD, but I don't think I can do much beyond that.

In a year or so I can manage to get some more goodies, but for now I am at the limit of my budget, and ready to buy...

Crossing my fingers here!

[Paul Hazlett]

I am still using BetacamSP everyday, its not going away anytime soon and niether is HD formats. I think RED is far above those formats and will be working very shortly in much higher budget projects for hire and giving that
same quality to projects that have more heart than money.

[Shawn Nelson]

I'm a little bummed myself only to know that I'll spending alot more then I intended.

Yeah, my feeling exactly. I'm still a 100% onboard and with no thoughts of returning, it's just that the base got raised on us and all the accessories are higher than thought. Certain prices are okay (Red Drive, LCD), but $2750 for the cage?? Dang. I'm still excited about Red, but I don't see why anyone gushes about generosity. It seems that the price of Red got to be more expensive than previously thought and now the accessories are priced much more in line with industry, with the exception of the EVF. I'm okay with this, Jim needs to make money or Red will disappear. As Michael Corleone would say "It's nothing personal, strictly business"

[HD Hildebrand]

I was a bit fearful that pricing comparisons would be made to prosumer camera systems rather than professional systems. For example, the very best EVF on the market is the Accuscene. It sells for $10-11K. Ours is superior and sells for $2950. Our battery system is significantly cheaper than the major competition.

We really have done our best to develop and price our system under the market in every aspect.

Jim

This is insane. How you are able to create so many increadibly well designed, high end products, that blows away all comparative prices to date, and release them all within such a short amount of time is beyond belief.

I truly look forward to this camera.

Peace,
Dale

[roryhinds]

you should also factor in the cost of a new system to run REDCine on as the camera is digital and needs a computer to process the images.

Plus add RAID storage to your new system

[Adrian Correia]

I was going to buy an fullly packed HVX package and that was over 10,000...I think this is pretty amazing in terms of pricing....full specs on all would be greatly appreciated...

Evin...or anyone really...there is no way I can afford the RAW port and all of the accessories together....is it possible to have the raw port installed later on in place of the Flash system after a period of time?

[Emanuel A.]

I'm happy that the LCD is larger but disappointed by this kind of getting snuck under the radar & that I will be spending more on the base package then expected.I can even understand you but think positive: this is a 4K digital CINEMA camera (you won't need to buy another one so soon...besides and on the other hand, this is an upgradeable camera option) -- be welcome to this community Gerry!

[Ricardo Mehedff]

so what if we want the lcd and the evf, do we subtract the $175 (red arm) from the price of the one of them (they both come with the redarm)?

[Adrian Correia]

good question ricbrazil

[Eirik Tyrihjel]

so what if we want the lcd and the evf, do we subtract the $175 (red arm) from the price of the one of them (they both come with the redarm)?

If I decide to get both, I would like to use both (at the same time) and hence I would need the extra arm...

questions, so many questions... I am sure the RED team gets suprised everytime they announce anything, cause for one thing they announce, at least 10 questions they didn´t think about comes up.

[jeffry alan]

Mmmm... by my calculations the base useable camera is around $22K (minus deposit and allowance).

But that is like getting a 911 without air conditioning, I know I will want more on the camera package.

J*

[Joe Carney]

For me, the pricing is actually lower than what I expected. Look at the specs on those batteries, 140ah. That with charger is an excellent price. Remember, you are also getting support.

My quandry is get the evf, the lcd or both. I would need the evf for outdoor shooting, but a focus puller could certainly use the LCD. And need to get 2 Red Hard drives...

Is either the evf or LCD high enough quality to check focus?

Is the Canon adaptor the one that supports EOS thats been talked about?

[Hrvoje Simic]

Yeah, my feeling exactly. I'm still a 100% onboard and with no thoughts of returning, it's just that the base got raised on us and all the accessories are higher than thought. Certain prices are okay (Red Drive, LCD), but $2750 for the cage?? Dang. I'm still excited about Red, but I don't see why anyone gushes about generosity. It seems that the price of Red got to be more expensive than previously thought and now the accessories are priced much more in line with industry, with the exception of the EVF. I'm okay with this, Jim needs to make money or Red will disappear. As Michael Corleone would say "It's nothing personal, strictly business"

I think we all got too comfortable with expectations.

These prices are just A BIT of the cost we would have to spend if there was no RED.
Remember, no one promised us exact pricing and it was clearly stated that changes were possible.

I really doubt that a plan of "making the world's best camera" consists of ripping off the first believers.

Please don't be unfair. This all is still unbelieveably good.

[Ricardo Mehedff]

i'm sorry guys, but i've read and re-read the flash media stuff and i just don't understand... what is the RED FLASH (CF) ON CAMERA Module ($500)? what is the RED 1.8" SATA Flash ON CAMERA Module ($500)? what is the RED 1.8" SATA Flash 32GB Media ($1500) it says below that it doesn't include media... so if it isn't media, what is it? same goes with the RED "EXPRESS CARD" FLASH Module?
again, sorry for my ignorance but what is the $4500 RED RAM 64GB?
can anyone help??

[Joel Kaye]

Is either the evf or LCD high enough quality to check focus?

I'd guess both will be. I think NAB will really show what we need. I'm pretty sure I'm going to want that EVF though. You gotta be able to shoot in any lighting condition. The LCD with a 10' cord could be the director's viewfinder... so I'd probably want both. Unless a 3rd party LCD would work and was as good for less money.... but I'm guessing they won't draw power. Can't wait to see the cables for these.

[Jim Arthurs]

For me, the pricing is actually lower than what I expected. Look at the specs on those batteries, 140ah. That with charger is an excellent price. Remember, you are also getting support.

Agreed... if I was to imagine a system like this a few years ago... well, this is amazing. For everyone that's freaking out about the cost of the package... what did you expect? This isn't an HVX-200... this is digital cinema at highest quality in the world for the cost of a Sony HDXdcam package. Geez...


My quandry is get the evf, the lcd or both. I would need the evf for outdoor shooting, but a focus puller could certainly use the LCD. And need to get 2 Red Hard drives...

The answer... get both. For me, the EVF is paramount, the LCD a close second.


Is either the evf or LCD high enough quality to check focus?

Oh hell ya! They are both 720p displays with Graeme's magical focus assist...

[CVB]

I dont think you can find an 720P LCD for that price... Am I wrong? I think all the prices were entirely reasonable.

[Andrew M.]

I dont think you can find an 720P LCD for that price... Am I wrong? I think all the prices were entirely reasonable.


And what is the resolution of EVF? - 720p?

[Joe Carney]

Agreed... if I was to imagine a system like this a few years ago... well, this is amazing. For everyone that's freaking out about the cost of the package... what did you expect? This isn't an HVX-200... this is digital cinema at highest quality in the world for the cost of a Sony HDXdcam package. Geez...



The answer... get both. For me, the EVF is paramount, the LCD a close second.



Oh hell ya! They are both 720p displays with Graeme's magical focus assist...

Jim, if thats the case, then you save even more money by NOT having to be tethered to a large heavy field monitor. On a sound stage, or controlled situation they would anyway, but glidecam operators not needing a tether? cool.

[Adam Jeal]

I'm very happy. After being dismayed for years with the vastly inflated prices of the film industry, Red's attitude is a breath of fresh air!

Thanks Jim, you've made my day! :)

[Martin Jäger]

I couldn't imagine any better deal.
a genious product topped by an even more generous pricing.
thanks alot - i don't understand anybody
who's got a negative feeling after all those good news.

great. i'm happy.
martin

[Ricardo Mehedff]

I dont think you can find an 720P LCD for that price... Am I wrong? I think all the prices were entirely reasonable.

yeah, but we still don't know the size of the LCD, do we?

[john9nelson]

Thanks to all for your support. We will see you at NAB.

Jim


Speaking of NAB, Last year at NAB, Your Booth was very successfull, but it made for a very crowded and difficult time to talk or check out the product. This year will be many times more crowded since you have a "Operational Revolutionary Camera" to show.

1. Will you have a bigger booth this year ?

2. Will we be able to get to the product, I would like to check out the accessories for the RED we have on order.

3. Show times are going to be very crowded, will any of you be headed toward any watering holes in the las vegas desert at the end of each day where we might meet up and talk ?

4. Any other events you have planned for NAB ?

Looking forward to seeing you at NAB, Congratulations on a very successfull year!

[Alexander Nikishin]

I was a bit fearful that pricing comparisons would be made to prosumer camera systems rather than professional systems. For example, the very best EVF on the market is the Accuscene. It sells for $10-11K. Ours is superior and sells for $2950. Our battery system is significantly cheaper than the major competition.

We really have done our best to develop and price our system under the market in every aspect.

Jim

Jim, when you first announed the development of the Red camera on DVXuser and polled everyone on what pricing should be many were not only happy but amazed that a camera of this caliber would sell for even 50k!

Now that I see a total package adding up to around 27k with all the goodies including batteries, charger, rails, evf, lcd, recording media, I couldn't be more greatful! This is absolutely UNHEARD of and the prices match your original promise and vision of delivering an affordable and revolutionary camera. For the 100th time, with more to come, thank you Jim and IN RED I TRUST since day one!

[Joe Carney]

I won't be going, so hoping for daily, even hourly updates to this site.

Joe C.

[CVB]

They have a 40 x 50 foot booth, should be a bit better than the 20x20 of last year.

[Mark Tyson]

Everyone who is bitching about any of this...you ain't worked in the broadcast/film world. At twice the price of this stuff, I'd still be all over it. Nobody owes you a 4k film making package that is comfortably within your price range. If you can't afford it...buy an HVX200 and make some content. If that's too expensive, borrow someone's DV camera. I've been in the business 35 years and the closest thing I've seen to this, in terms of a product turning the industry upside down, was Final Cut Pro.

March on RED guys. Your pricing is beyond fair.

Mark Tyson

[Joe Aurili]

jlaurili, here is an alternate battery charger that only charges one battery at a time:

http://www.bhphotovideo.com/bnh/controller/home?O=Search&A=details&Q=&sku=216132&is=REG&addedTroughType=search

Yikes, I just don't get it. What make a pro battery and charger so expensive? I can understand the other electronics, but what is so much better in this category then the prosumer batteries and chargers?

[LighthouseMEdia]

Its the difference between "PRO" gear and prosumer along with the power cosumption required by larger pro cameras to get decent run times.

[Michael Schrengohst]

So when will we be able to order these products and take our allowance???
Are you going to ration the products out so the first 1000 owners don't buy all the batteries and such???

[Nook Kim]

Thank you so much for letting me stepping up and being able to continue working on making films with high quality equipment. I'm in a film school, so I have been able to shoot with fairly expensive equipment for a few years, like CineAlta, VariCam, SDX-900, and Film cameras. Now with your revolution, I can OFFER my extremely high quality gear along with my creativity, whereas without Red, I would have to struggle to sign on a project that will shoot no where near Red system.

I see a lot of people complaining about the prices, and I agree with those people taking HVX-200 as comparison. Since I've been shooting a feature with HVX-200, here goes a price list for the set-up I've been using.

HVX-200 package with 2 8G P2 cards: $8,500
Marshall Monitor with panny bat upgrade: $1,500
Redrock Micro 35mm adapter HD Bundle: $1,290

Only these three items make over $11,000 already, and guess what?
You get to shoot fake 1080i with a small chip with more(worse) compression, blah, blah, blah..

Like Jannard was saying, this camera shouldn't be compared to any of the prosumer cameras. The CineAltas and VariCam that we have in school do less than 10% of what Red is capable of doing, and they cost hell of a lot more.

Thanks Red team.

Sincerely,

Nook

[Drew Mylrea]

These prices look great. Thank you again and again.

[Steve Gibby]

As a 30-year veteran of the motion media industry who is deeply familiar with the price to performance ratio of motion media cameras over all those years, I assure you that today's RED price list announcement has signaled a new paradigm in price to performance ratio in the convergent motion media industry.

Translation: what you're getting for what you're paying is phenomenally beyond any price/performance ration in the history of this industry!

IMO anyone who complains about that price list is simply unaware of the history of professional acquisition equipment pricing.

My advice? Smile...your professional dreams have just been enabled...whether you realize it or not...

[Kevin Lang]

I was a bit fearful that pricing comparisons would be made to prosumer camera systems rather than professional systems. For example, the very best EVF on the market is the Accuscene. It sells for $10-11K. Ours is superior and sells for $2950. Our battery system is significantly cheaper than the major competition.

We really have done our best to develop and price our system under the market in every aspect.

Jim

Being a former CineAlta and current Varicam Owner these price's are fantastic, but I feel it will have a severe cut into what it costs to rent camera's for! I would get $1200 to $1500 aday for a camera package true my investment is smaller but also I feel everyone and there brother is going to have one of these! My real point here is dont kiss the gift horse in the mouth over a couple hundred bucks these price's are unbelievable and will revolutionize the industry if it can actually deliver!

[Michael Morlan]

To the entire RED team.
THANK YOU!

I have been bridging that gap between amateur and professional (full-time freelance for the last 15 months now.) The RED One will be my first camera since I bought a JVC GY-DV500 in 2001. I had not been able to afford a $120K Varicam/CineAlta package and avoided all the pro-sumer compromises in the hope that something would come along that would answer my needs at my budget.

Enter the RED One.

Anyone who complains about the pricing and most generous allowance simply has no perspective. Go ahead and just try to find a comparable camera from JVC/Sony/Panasonic (like that's even possible.) Then, add glass, rods, matte box, follow focus, LCD screen... When you've entered six digits, perhaps you will have a clue how amazing an accomplishment the RED One truly is.

All my best.

Michael

[M Olsen]

Well put Gibby. This was always work in progress and to the folk whom are complaining about a small variance price increase.. if you had enough faith and vision to invest early then you can appreciate that by having a priority delivery of your Red system, you can use it quicker and reap the associated savings in rental or return from hire. That should more than compensate.
I too am a long term shooter (34 yrs) and this is my first camera equipment purchase. The reason being finally a tool that will satisfy a significant amount of my requirements.
It took a visionary company to introduce this product to the market and price it very fairly and make it upgradeable.
Thank you Red from down here in Godzone.

[Adrian Correia]

Michael that was the last camera I bought too!

[Brook Willard]

This is really great, guys. Not much else to say. This is just really, really great.

[Brook Willard]

yeah, but we still don't know the size of the LCD, do we?

5.6 inches. It's listed directly next to the LCD's price.

[Jason Ramsey]

That's some hot shit!

I need to rob a bank....

I'm super jealous of all of youse guys. Even the... well.

[ChristopherKenworthy]

We were always told that everything was subject to change. They could have really exploited us. Instead, we get to shoot 4K at this price. It's dirt cheap, even when you add everything else on. I am very, very happy. Projects that were impossible last year, will be affordable this year. I thought it would take another decade for this to happen. Thanks to all at Red. (And if that lens on the camera is a Red prime, things will get even better.)

[Shawn Nelson]

Hey Jim, what about the extra special surprise you said the first 100 get? :-)

[Alexander Nikishin]

Hey Jim, what about the extra special surprise you said the first 100 get? :-)

You must be speaking of the surprise that the first 194 get. :whistling:

[Joel Kaye]

I thought it would take another decade for this to happen

Funny thing about that. I spoke with a Kodak rep a couple years ago and they told me it would be 10 years before a digital camera could compete with film. They were coming off a HUGE year with a couple films shooting over a million feet.

A year later RED got announced.

[Jarred Land]

Its pretty amazing that every single piece of Kit RED is making is (arguably) better than the competition, yet is dramatically underpricing pretty much everyone out there.

Im glad RED didn't cheap out on making crappy product just to hit a price point that a "prosumer" may be used to.

Once you guys hold this stuff.. your will realize how incredible the pricing is. The EVF alone is a work of art.

[LighthouseMEdia]

Man I was hoping for a 7" LCD screen!! Drats that about my only minor disappointment.

[Alexander Nikishin]

Its pretty amazing that every single piece of Kit RED is making is (arguably) better than the competition, yet is dramatically underpricing pretty much everyone out there.

Im glad RED didn't cheap out on making crappy product just to hit a price point that a "prosumer" may be used to.

Once you guys hold this stuff.. your will realize how incredible the pricing is. The EVF alone is a work of art.

Any idea if the EVF still has a partially carbon fiber made housing?

[LighthouseMEdia]

Just to bring all the $$$ issues into perspective does anyone remember about 16 montha ago when there was all the speculation about Red costing 200K?

[Ken K]

Once you guys hold this stuff.. your will realize how incredible the pricing is. The EVF alone is a work of art.
Speaking of that, I searched the forums but couldn't find any specifics regarding the materials being used for the camera housing. Also, it looks like there's carbon fiber going on in the Red Rail pics. Did I miss a post about the materials or are they secret for the time being?

[Alexander Nikishin]

Just to bring all the $$$ issues into perspective does anyone remember about 16 montha ago when there was all the speculation about Red costing 200K?

I still remember when the Red website first went up with the funny car pics and nearly everyone was sensing a fake. Ah what a turnaround!

[Jarred Land]

ill give you a hint.. RED isn't getting any volume discounts on plastic.

[Petr Dvorak]

I dont need to by any RED stuff, but I am so far more stoked now, than I ever was on the very real begining in 2005 ... THANK FOR THIS RED REBELLION!

... just cant wait to play in post with any RED footage

[Alexander Nikishin]

ill give you a hint.. RED isn't getting any volume discounts on plastic.

:devil: Nice.

[Hoffmann Films]

Thank you RED team! I am looking forward to the day I have my RED ONE camera package in my hands...

[tj williams]

Those with AB batterys should know there is a relatively inexpensive adapter from V mount to AB. assuming the V mount on red is standard at the top where this adapter folds over and screws down, We should be able to adapt our existing batterys.

[Steve Sherrick]

Shawn, seriously, in all due respect,you have to admit what is being presented is quite an amazing package. Sure, it's not exactly what they said and if you were to hold them to it, I suppose you could argue that they should throw in the LCD and battery with the system. But I think they realized that people would rather have the option of choosing other accessories and this allowance does that. I actually think it's quite brilliant, and I have to say that if this camera turns out images that are as incredible as the marketing, community building, and revolutionary way of doing business that Red has embarked on, this will force a new pricing structure in the industry. The whole thing is a lot more affordable than I thought it would be. I'll still have to sell my third kidney to afford it, but it's looking like a much sweeter deal right about now.

I can understand for those coming from a prosumer world that these prices, as low as they are still seem intimidating. That's okay. I think this is where those two worlds start to come together and it becomes more about what you do with the tools than what you can afford to do. 25K is not a drop in the bucket for most of us. It's real money. But sit back and think of what you'll be able to do with it. Most of us would still be running around with DV cameras, maybe an HVX, but for what you are about to get, you should be able to achieve far more than you would would that DV camera.

So, let's all pause, think of the possibilitites, and look forward to NAB, where all of the hard work of the Red team and the optimism of the Red community come together, hopefully for a very positive and perhaps historical event.

GREAT WORK GUYS!

Steve

[Jarred Land]

Those with AB batterys should know there is a relatively inexpensive adapter from V mount to AB. assuming the V mount on red is standard at the top where this adapter folds over and screws down, We should be able to adapt our existing batterys.

yes.. we have tested it and it does indeed work.

[Mardi_Gras]

Awesome, Jim.

[IAN SUN]

Thanks Jim, I appreciate the allowance.
Will all the accessories listed be available at NAB for view and touch?

[Jannard]

Thanks Jim, I appreciate the allowance.
Will all the accessories listed be available at NAB for view and touch?

Most of them will be...

Jim

[Shawn Nelson]

Most of them will be...

Jim

Most importantly, will I be able to hold an operational Red with both an EVF and LCD at NAB? Because my dad and I (who have joint custody of #27) are debating about what to get first, and since we'll be at NAB, it'd be awesome to try them both out.

[Corrado Silveri]

MANY thanks, Jim.
See you at NAB.

[Daniel Reichenbach]

This prices are more then okay. I think, the discussion about the prices shows, that we have two kind of future users: The one who worked in the last years with low budget equipment and the one who worked (and still work) with high priced equipment. For the first group prices will be on or over the edge of there financial possibilities for the second group it's the paradise (if the camera really work in the daily business). It is not only the camera who could be luxury for several REDusers, the workflow needs also the best equipment you can get on the market (8core mac pro will be out soon, new 4K onboard cards, new software and so on). The RED team does a great job and there target must be to construct a camera that works with great gadgets and not one that is just low priced.

[Emanuel A.]

I think, the discussion about the prices shows, that we have two kind of future users: The one who worked in the last years with low budget equipment and the one who worked (and still work) with high priced equipment. For the first group prices will be on or over the edge of there financial possibilities for the second group...This also has a borrowed name:
media convergence.

[Roberto B]

Sorry, I posted earlier without seeing. Wait a sec here, back in 06 Stuart said on DVInfo.net that for $17,500 we get Red, LCD and Battery. Now that package is going to cost $17,900. I mean, it's all still good, but how do things go up and everyone says "thanks"?you're completely right..


..this all ass kissing hurts.. :help: at least at our pocket.. i still have a little self esteem.. and respect for my work.. from where comes my money..

[Michael Schrengohst]

Originally Posted by Shawn Nelson
Sorry, I posted earlier without seeing. Wait a sec here, back in 06 Stuart said on DVInfo.net that for $17,500 we get Red, LCD and Battery. Now that package is going to cost $17,900. I mean, it's all still good, but how do things go up and everyone says "thanks"?



RED ONE CAMERA BODY$17,500

RED LCD Screen (5.6 inch) $1,700
RED BRICK 140Wh Battery Pack $450

The LCD and battery are $2150.00
With the allowance of $2500, you are actually
netting - $350.00

[Dominic Jones]

I presume people would assume that "including battery" also meant including a charger, as the battery's not much use without one!

In which case you'd be $400 down on the "previous price", but even if you see it as a $400 price increase, that's nothing in these terms (even without considering the cost relative to competing cameras), and people with AB bricks and those who don't want the LCD screen (I'm neither, unfortunately!) will be dead chuffed...

[Rob Lohman]

Or the extra features you're getting: http://www.reduser.net/forum/showthread.php?t=912

[Roberto B]

btw, red team, what does it mean this:

RED 1.8" SATA Flash ON CAMERA Module $500
Includes:
Camera Read / Write Module for SATA 1.8" flash media
(Media is not included)

RED 1.8" SATA Flash 32GB Media approx $1,500
Includes:
Camera Read / Write Module for SATA 1.8" flash media
(Media is not included)

1) ..duplicated text?..

2) "..32GB Media.." and after it says that "Media is not included" ?

[Dominic Jones]

Indeed Rob, that's very much the icing on the cake... I simply didn't mention that as it's got it's own thread...

[Ricardo Mehedff]

5.6 inches. It's listed directly next to the LCD's price.
thanks Brook, the redteam must have made an update on the site because it was not there before (i refreshed the price list page and the spec came up)

2) "..32GB Media.." and after it says that "Media is not included" ?
Filmakers Gang, you should try and refresh the page cause the redteam corrected that mistake and took it off...

[Ricardo Mehedff]

BTW, no one answered me in the question about the adjustable arm... if i get both the EVF and the LCD, do i get $175 taken off if i only want one adjustable arm? just trying go get my budget correct here... :-)
thanks

[Nik Manning]

To the entire RED team.
THANK YOU!

I have been bridging that gap between amateur and professional (full-time freelance for the last 15 months now.) The RED One will be my first camera since I bought a JVC GY-DV500 in 2001. I had not been able to afford a $120K Varicam/CineAlta package and avoided all the pro-sumer compromises in the hope that something would come along that would answer my needs at my budget.

Enter the RED One.

Anyone who complains about the pricing and most generous allowance simply has no perspective. Go ahead and just try to find a comparable camera from JVC/Sony/Panasonic (like that's even possible.) Then, add glass, rods, matte box, follow focus, LCD screen... When you've entered six digits, perhaps you will have a clue how amazing an accomplishment the RED One truly is.

All my best.

Michael

Really simple, some folks just thought/hoped that the fully equipped red camera would be a couple thousand cheaper. It happens they don't have to say that they are happy about paying more they just didn't expect or maybe plan to pay more. Everyone I talked to about the RED camera I said for about 20k you can get a 4K cam, but it is more like 25k. Obviously way better than Varicam or f900 pricing, but a lot of the people who put down their $1,000 would have never bought a varicam anyway. So it isn't priced like a HVX200 but it isn't priced like a F900 either. :) So now they just need some RED financing.

[Greg M]

BTW, no one answered me in the question about the adjustable arm... if i get both the EVF and the LCD, do i get $175 taken off if i only want one adjustable arm? just trying go get my budget correct here... :-)
thanks

Jim answered this indirectly in another thread:

"What is missing from this prelim. price list is all the pieces are also sold individually. So you can buy a basic set and the 15mm adaptor separately. I promise to keep that particular part as cheap as possible."

[Craig Bowman]

WOW! I just got back from my annual vacation and I see all the accessories priced and this $2,500 allowance to boot. HUGE THANKS JIM!!!! With my total Red budget allocation now reduced by the 2,500 allowance you just paid for my vacation!

[Matt Setnes]

1) What's the expected delivery month for this camera?

2) Are the specs the same and locked for reserve holders?

[Jance Allen]

To balance any disappointment at any of these (imho amazing) prices, just consider that the allowance could have been $500, or whatever. I've been mentally preparing myself for huge price changes, or spec changes, or delivery date changes. Seeing footage, products, and workflow at NAB is still a huge part of assessing everything, but I'm amazed that this is becoming a reality.

[Larry McKee]

bluestar, Jim said again yesterday that all the reserved REDs should be shipped by Sept. or Oct.

[Ivan G]

bluestar, Jim said again yesterday that all the reserved REDs should be shipped by Sept. or Oct.

Larry, I feel special #1237:turned:

[Barend Onneweer]

Although everyone is entitled to their own feelings about the pricing structure, everyone needs to understand that 'ballpark' pricing for a RED package is still close to what has been suggested throughout development. The EVF under 3k fits with where RED is going.

At a later stage I'm hoping to see a more detailed pricelist for cage elements etc. I'm probably going for something in between the base kit and the premium production kit. Double handgrips on 15mm rods (extended for mounting FF and mattebox). Maybe the top handle, but not all the side-handles. Something like this.

http://red.com/images/photo_zoom/redone_7.jpg

Maybe RED can put together an in-between kit, because I don't think I'm alone in this.

But other than that... great stuff!

Bar3nd

[Michael Ragen]

Hey Barend you are not alone. I definitely want to build a system somewhere inbetween. Especially with 2 grips. I remember reading a while ago that the evf was going to be rather heavy because of the glass elements and I wouldn't want it to throw off the balance for a one handed grip system. I could be wrong though.

[Steve Gibby]

Since RED has verified that the accessories will be available on an a la carte basis, you can custom-build your kit exactly as you want/need.

[Steven Parker]

Nope, not alone at all... don't remember which thread but Jim stated all accessories will be available for purchase separately, so we should be able to get an extra grip handle, 15mm rod adapter, etc at reasonable prices

[Michael Ragen]

Yeah, I know everthing will be available separately. I'm just wondering about the price difference between buying the kit and buying each component separately. Like how much an individual handgrip will cost by itself versus the percentage of the kit cost it takes up.

[damonbots]

I'm curious why the pricing structure was offered before NAB. I have a feeling if it was introduced right after the kick ass drag racing footage, there would be no grumbling. It's tough to speak when you're in a daze and drooling.

[Michael Schrengohst]

I'm curious why the pricing structure was offered before NAB. I have a feeling if it was introduced right after the kick ass drag racing footage, there would be no grumbling. It's tough to speak when you're in a daze and drooling.

RED just wanted to give the competition a heads up before they get their ass kicked.

[damonbots]

RED just wanted to give the competition a heads up before they get their ass kicked.

Kind of like when Billy Jack tells the guy he's going to slap his right foot off "that side" of the guy's face and there's nothing he can do about it?

Edit:
http://www.youtube.com/watch?v=zwCZt6jEnJg

[Larry McKee]

Oh man! I haven't seen that movie in years. There was tons of cheers and laughter in the theater after that kick. Uh uo. Am I telling my age?

[CJ Roy]

For example, if you buy a RED ONE for $17,500 and say $6,500 worth of accessories... the total would be $24,000 minus $2,500 = $21,500.


Out of curiosity, this does not seem to include the $1,000 deposit we made for the reservation, realistically making the allowance $1,500 instead of $2,500.

My question is, is our refundable deposit subtracted off of our total? I had expected the Red One to cost me $16,500, since I had already paid $1,000 of it. Meaning Jim's above equation would be $20,500 instead of $21,500.

I'm very happy with the released price specs, but just confused on this issue. Thanks so much.

-CJ Roy

[Chris Gearhart]

My question is, is our refundable deposit subtracted off of our total? I had expected the Red One to cost me $16,500, since I had already paid $1,000 of it. Meaning Jim's above equation would be $20,500 instead of $21,500.

Yes. Your deposit goes toward any costs, on top of the allowance.

[Martin Drew]

The $1000 is a downpayment. We would pay $21500 total which will be made up of the downpayment + an additional $20500.

M

[CJ Roy]

Thanks for the clarification, much appreciated.

-CJ Roy