http://www.reduser.net/forum/ Words from Jim and Jarred en Sun, 19 May 2013 01:49:06 GMT vBulletin 60 http://reduser.net/forum/images/redfox/misc/rss.png http://www.reduser.net/forum/ http://www.reduser.net/forum/showthread.php?100001-4K-Monitors-urgent&goto=newpost Wed, 15 May 2013 23:35:49 GMT Apparently 4K panels are now showing up in stores (a great thing) and showing footage (another great thing)... but there is one big problem. The... Apparently 4K panels are now showing up in stores (a great thing) and showing footage (another great thing)... but there is one big problem. The default setting from just about every manufacturer has Sharpness turned ON. This is a really bad thing.

We have quite a number of panels here at RSH and the very 1st thing we do is turn sharpening OFF. It just dawned on us that stores might not think about that. Please tell them when you see them.

Better yet... encourage the manufactures to set default Sharpness to OFF. Sharpening turns chocolate into sand. With real 4K... you have enough resolution. It doesn't need help.

Jim ]]> Recon Jannard http://www.reduser.net/forum/showthread.php?100001-4K-Monitors-urgent http://www.reduser.net/forum/showthread.php?99551-RED…-the-good-the-bad-and-the-ugly&goto=newpost Tue, 07 May 2013 05:08:02 GMT RED is known for thinking big. Really big. Over the moon big. RED stirs the pot. We are also honest to a fault. Did I say we have no idea what... RED is known for thinking big. Really big. Over the moon big. RED stirs the pot. We are also honest to a fault. Did I say we have no idea what we are doing? Everything changes including specs, pricing and delivery dates?

There are several sides to this…

RED (I guess I am the guilty party) has spouted off "miracles" since 2006. "4K is the future" was our 1st message. We showed a shiny prototype at NAB that year. We took deposits on an impossible dream. A 4K camera for $17,500 when others were selling a 1080P cinema camera for over $200K. What we showed in our booth, and what people put down deposits toward, looked nothing like what we delivered one year later. We did deliver the RED ONE for $17,500 as promised. And that changed the history of cinema and who could participate. It marked the beginning of the changing of the guard.

It is probably a good time to note that we were late delivering the RED ONE. This was a very hard project. Our estimations of just how hard were off. That seemed to be the beginning of a very long and recurring story. We stretch for the moon and estimate how long it will take to get there. Our engineers tell us what they think. We post. It is harder than they thought. We are late. Apparently, that is a core trait of RED just as is reaching for the moon is a core to our DNA.

Obsolescence Obsolete. That was my idea. I was tired of buying a new digital camera every time a new feature was added. While a new camera every 9 months keeps a camera company healthy, it is a curse to the customer. Technology advances rapidly. It does and it will. Just how much should the customer be punished for this? In my eyes… less than the industry was dictating. We have sincerely tried to fix this. Buy a RED ONE. Full credit for an EPIC. Upgrade your EPIC to Dragon. And on. A film camera lasted decades. Why should a digital camera only last 9 months?

So love us or hate us. I get this. Our (again… my) bravado about what we are doing and will do… can be embraced or hated. In some ways, we really screwed with the established industry. That was good for some and terrible for others. We have fans at the highest level and we have some who view us as Satan. Rightfully so. There are many that don't tolerate late and especially don't like "hype" (big plans that don't happen on time). We have earned the role of bad guy in the traditional circles. I hope that those that consider us a problem to the industry will read this. You are right. And you are wrong. No one company is trying harder than we are. No one company is pushing harder than RED to give you the tools of the future. The other digital efforts are only because we pushed so hard. Had we not… you would be shooting film still… or buying a new 1080P camera at every turn of technology.

Film can't go on forever. This is a hard fact. It is not environmentally friendly. It costs more to shoot and process. It will cost more as time goes on and will never be good for the environment. Never. You don't know what you have until tomorrow. Don't strike the set. You just might have to re-shoot. Having said that… film looks incredible. It is our job (and our competitors) to make sure that film is replaced with something just as good… hopefully better. That is what technology is supposed to do.

Peter Jackson shot his pickups for The Lovely Bones (shot on film) with the RED ONE. His comment was that they cut seamlessly with film. No one could ever tell what was shot on film and what was shot on RED. Of course he went on to shoot The Hobbit on EPIC. 78 scenes in the newest Star Trek were shot on EPIC. Most of this movie was shot on 65mm film. JJ is comfortable that you can't tell what is film and what is EPIC. I guess this is the truest test.

Our latest reel showcases the power of what we have worked so hard for… Spider-man, The Hobbit, The Great Gatsby, Prometheus, Oz, The Girl with the Dragon Tattoo, The Social Network, etc.

http://vimeo.com/63060016

And this is with our "old camera".

So… are we late with Dragon? Yes. And Meizler. And REDRAY. And our Projector. Of course we are. This stuff is not easy. In fact it is groundbreaking and extremely difficult. Sometimes I want to strangle our engineers for their optimistic schedule. In the end… I embrace them for working on the hardest stuff… the impossible goals. They are the ones that brought you the RED ONE and the EPIC.

In my biggest hype-monster voice… I shout, we are just beginning. We have dreams that cannot be imagined. Once we deliver what you know about… there is more. Much more… only this time, we aren't going to tell you until they are done.

Jim ]]> Recon Jannard http://www.reduser.net/forum/showthread.php?99551-RED…-the-good-the-bad-and-the-ugly http://www.reduser.net/forum/showthread.php?99271-RED-EDUCATIONAL-PROGRAM&goto=newpost Wed, 01 May 2013 20:29:38 GMT Went live today. Very excited about this program. · Students, faculty, staff, and institutions are eligible to apply for the... Went live today. Very excited about this program.


· Students, faculty, staff, and institutions are eligible to apply for the Educational Program.
· Sensor upgrades are NOT included
· REDucation attendees will be eligible for educational pricing during the week of their course

· Students/Faculty Members must log in to apply here
· Institutions can contact their reps. or apply here
· RED Educational Program
· Educational Pricing FAQ ]]> Recon Jarred Land http://www.reduser.net/forum/showthread.php?99271-RED-EDUCATIONAL-PROGRAM http://www.reduser.net/forum/showthread.php?99163-Mac-vs-Windows&goto=newpost Tue, 30 Apr 2013 07:42:33 GMT What is your opinion? Jim What is your opinion?

Jim ]]> Recon Jannard http://www.reduser.net/forum/showthread.php?99163-Mac-vs-Windows http://www.reduser.net/forum/showthread.php?99159-New-Pacific-Rim-Trailer&goto=newpost Tue, 30 Apr 2013 05:49:38 GMT My god this film visually is incredible.. WB just released a new trailer today. When I grow up I want to be able to be able to light and shoot... My god this film visually is incredible.. WB just released a new trailer today.

When I grow up I want to be able to be able to light and shoot like Guillermo Navarro.

Every single frame ( generated and not ) is a piece of art...

http://www.youtube.com/watch?feature...&v=zA92Rw6kNWw

]]> Recon Jarred Land http://www.reduser.net/forum/showthread.php?99159-New-Pacific-Rim-Trailer http://www.reduser.net/forum/showthread.php?99014-Dragon-Update&goto=newpost Sat, 27 Apr 2013 02:16:21 GMT It is probably about time for an update. Dragon is coming along well.. Graeme is working his magic and getting some incredible new color science... It is probably about time for an update.

Dragon is coming along well.. Graeme is working his magic and getting some incredible new color science buttoned up for when we are ready. REDCINE-X with Dragon support is ready. The Dragon camera firmware is complete. The Sensors and ASICs are performing like champs, its all down to the bottom end noise that was found in the power supplies, which have been redesigned and we should see those come in from manufacturing in a couple weeks.

The slice of production line is back from NAB and we are stocking up on all the mechanicals, sensors and ASICs so we can hit the ground running to do the upgrades when everything comes together.

I know everyone is eager and waiting.. thank you for your patience.

We have been doing lens coverage test on the Dragon while we are waiting.. and lens coverage is surprisingly good so far.. Hopefully I can grab Brook Evin and Phil one of these days soon with a van full of glass so they can put together some sort of master Dragon-Lens-matrix. The specs and assumptions of coverage don't always match real life, so nothing is better than getting the actual lenses and putting them on the camera and taking a look. ]]> Recon Jarred Land http://www.reduser.net/forum/showthread.php?99014-Dragon-Update