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NO POLITICS is a Reduser rule - although your harsh contempt for all that is "warm and fuzzy" made your leanings abundantly clear.

You have a strange attitude toward how to build brand success and customer loyalty. Do you brazenly do whatever to hell you feel like doing with your own clients, without any regard to how that may...

In fairness, they might not have know their plan to do so, as Sony's plan was not yet announced then. That said, I can only imagine how bad you feel right now.

I was paying attention - a company dropping the official price of a pro camera has never happened before - it decimates resale value, and decimates rentals even worse than before - even with "good"...

I really won't post more - but I find it amazing that people still don't understand a really simple principle:

Any filmmaker can rent any gear they want, at any time, unless they live in some...

It's not a great time to be an artist if you can't make a living at what you do.

I am moving on - I'm shooting soon (just got a request from the producer, who heard about the price drop, to lower our rental rate for the camera, BTW - thanks Red! But of course I AM SO GLAD that...

Clueless? Really? When was the last time other digital cinema camera makers, including Red, lowered their price overnight? What is the Arri price drop? Until now, resale value faded gradually...

Prepared, and happy about events where your business is adversely affected by a company you deeply trusted not to do things like that are two different things. Just because I will survive (because I...

But Pro gear, unlike a laptop, car, house or anything else - SHOULD be only a business investment, unless what you buy cannot be rented where you live. Otherwise it is just math - would it be...

Dude I AM A FILMAKER. But BECAUSE I AM NOT AN IDIOT I bought our Epic with a hope of getting a fair return RENTING MOSTLY TO OUR OWN CLIENTS, INSTEAD OF RENTING THE SAME CAMERA FROM OTHER PEOPLE -...

Hey Liam - I know how to light. I DP on features with several grip trucks full of lights.

Like most indy owner-operators, I am not a full time rental house. I only have so much time for...

Bob, you had better start doing that. If this is your day job, you need to be smart about your investments. You can rent anything you want in Toronto, including an Epic for cheap, do the same...

You put it better than I ever could. I second this sentiment 100%.

For me this has been a huge wake-up call: Don't buy cameras. I'm not even sure that we will upgrade to Dragon. 6K is just not...

I have seen this working at Jacek's shop - did some real tests for a few hours. It just works. $3600 is NOTHING compared to how much you will save on lenses.

Features I would want to see, which...

Yes you can. Max rate of r1 is 2 gig per minute.

There are a limited number of R1s at the store. Buying one at 4K is like finding money on the street.

If you find $100 on the street, it does not mean that $100 is worth zero now because you did...

Red is allowed to make whatever money they want, as are we, as long as they do not lie. Please do not further devalue the gear we own.

Me neither. We are out of the game.

More storytellers does not mean more budgets or more viewers. Both of those are mostly finite.

Thank you indeed.

I am not buying any more cameras. After the stress of this price drop, I am sticking to renting. I'll let somebody else worry about what sells for what on ebay or what next week's price plunge will...

I NEVER used it as a pathway to get work. I used it as a way to supplement my income by renting it to my clients, rather than getting that camera package from a third party. In the case of our last...

YOU DON'T GET IT. Owner/operator is two jobs 1) Owner, amortizing equipement and guying wisely. 2) Operator. This is art/people skills-based. SEPARATE THINGS.

I am not insecure that my...

Yes. You will pay the same for me and way less for the camera I bought with a lot of money, and charge separately for, so I will keep the same jobs and make less money.