
Originally Posted by
Stuart English
At NAB last year, we described
a) a camera with an internal compression scheme that maxed out at 2K.
b) a battery pack that was internal to the camera, therefore of limited capacity
c) a single 2.5" disk based digital magazine also internal to the camera.
d) a small, diagonal flip out LCD unit on the camera body.
e) a NLE based post production path that required RED codec specific NLE support.
A year later, thanks to NAB feedback and ongoing technical discovery, we have a much higher specification system -
a) a 4K resolution internal compression scheme.
b) an affordable 140 Wh battery pack capable of driving the camera and multiple accessories.
c) two digital magazines, RAID 0 and RAID 1 capable, based on hard disk or flash memory.
d) Internal recording options based on standard off-the shelf memory such as CF, Express Card etc.
e) a large 5.6" diagonal sunlight readable LCD unit mounting anywhere you need it and remoteable from the camera body up to 10 ft for steadyicam applications.
f) the world's finest electronic viewfinder. And for under $3,000.
g) REDCINE. Free pre-editorial software so any existing NLE can use content created by RED ONE.
Bottom line - Change is good. Although our costs and hence camera package price are a bit higher than we anticipated at NAB 2006, the product value has gone WAY up! And if you take the $2,500 credit for reservation holders into account, even the pricing is pretty close to the original $17,500, but you are getting a much more capable camera that even we could have anticipated last NAB.