Originally Posted by
Aaron Lochert
My take:
Branding is all over the place. The name Hyperprime is essentially meaningless, when we've got PL mount FF cinema lenses at a "slow" speed with premium (for SLR Magic) APO optics, MFT lenses at a fast speed that aren't very cinema friendly, and one random E mount all using the same name. APO is a type of lens design, so it doesn't make sense to brand a lineup with this if you ever plan on using APO designs for other lenses. It'd be like naming a type of car a V6 because it has that kind of motor in it. Microprime seems to refer the body style at this point, but when the MFT mount lineup has different focal lengths and speeds than the E mount ones, you've already lost people. "Micro" also doesn't mean they're small because they make smaller lenses than these. Micro also doesn't necessarily refer to Micro Four Thirds, so that can be confusing there. And then the APO Microprimes which are like a perfect mashup of the APO Hyperprime optics with the slimmer housings of the Microprimes, you again have a confusing thing because they're to similarly named to the inexpensive E mount ones.
I still feel like the PL ones are the way to go. Adaptable to everything else. Best optics, despite being "slow". But Speedbooster-able or straight adaptable to smaller formats if you need. The new EF mount ones are exciting because of the price, slight weight/bulk savings, and EF is still reasonably accepted everywhere. But PL is still more standard and those are still adaptable to EF if you need.
And finally, as an aside, SLR Magic as a brand name is strange, as they seem pretty focused as a company on cinema applications. And prior to these new EF native options, everything else they've done has been for MFT, E mount, and more recently PL, which don't have a reflex mirror system. Just weird stuff going around as a company. They need some reorganization I think.
