I'm not sure what mailing list I'm on that got me sent this, but I received an e-mail statement from Avid CEO Gary Greenfield today talking about Avid's new cooperate strategy.
Although Avid has done a lot in the last couple of years to try to sway defecting users, this does seem like a particularly large effort if you read the whole e-mail. This is exciting (for me at least) because I do like Avid, and one line is particularly encouraging when they say that one of their goals is to....
• Become more "open," offering greater interoperability between Avid systems and third-party products;
I only hope that this means better support for Red will be included. Although I appreciate FCP, I don't like the limitation of only being able to edit there, and obviously an Avid workflow is the way to a much larger portion of Hollywood's heart.
If others didn't get this e-mail, I could post it if it's needed.