Thread: ALOVE- Aloe Vera Yogurt

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  1. #1 ALOVE- Aloe Vera Yogurt 
    Senior Member DC Chavez's Avatar
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    I was hired to produce / direct / edit this piece for yogurt company ALOVE. The piece is called "Honoring the Ingredients" and is a nod to the Japanese heritage of the brand. They wanted to show the care they have taken in making a delicious product with aloe vera.

    Shot on RED Helium 8K on Angenieux EZ lenses.
    Slow motion was on a Phantom Flex 4K with Laowa 24mm probe lens on Camera Control Bolt System

    Los Angeles | http://www.dcchavez.com | Helium 8K S35 #6284 | Helium 8K S35 #4573 | @dcchavez
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  2. #2  
    Senior Member Bob Gundu's Avatar
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    Looks great. I'd like to try those EZ lenses.
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  3. #3  
    Senior Member Jan Balster's Avatar
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    Looks beautiful. Well done!
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  4. #4  
    Moderator Phil Holland's Avatar
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    Nice one and nice grade too!
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  5. #5  
    Senior Member DC Chavez's Avatar
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    Thanks Bob! I ended up buying a set after an extensive look through the projector at BandPro with Jeff Cree. The performance for dollar spend is Amazing. Are thre better lenses out there? Yes. For me though, they are well worth the money I spent on them.
    Los Angeles | http://www.dcchavez.com | Helium 8K S35 #6284 | Helium 8K S35 #4573 | @dcchavez
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  6. #6  
    Senior Member DC Chavez's Avatar
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    Quote Originally Posted by Phil Holland View Post
    Nice one and nice grade too!
    Thanks Phil! I spent a lot of time in Resolve with this one to really make the aloe vera pop. I also have to give a ton of credit to my gaffer Mickey Peterson, as he really dialed things in on set for me as well.
    Los Angeles | http://www.dcchavez.com | Helium 8K S35 #6284 | Helium 8K S35 #4573 | @dcchavez
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  7. #7  
    Senior Member Karim D. Ghantous's Avatar
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    Very well done. The colours are very natural - I really have no respect for the heavy grading you often see in commercials. I'm not pretending that the colour was easy for you to achieve, but what I am saying is that it's exactly as the ad said: "cool, clean, fresh." BTW I don't suppose you mind telling us what the frame rate was for the slow-motion shot?
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  8. #8  
    Senior Member DC Chavez's Avatar
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    Quote Originally Posted by Karim D. Ghantous View Post
    Very well done. The colours are very natural - I really have no respect for the heavy grading you often see in commercials. I'm not pretending that the colour was easy for you to achieve, but what I am saying is that it's exactly as the ad said: "cool, clean, fresh." BTW I don't suppose you mind telling us what the frame rate was for the slow-motion shot?
    Thanks Karim! Yes, natural was the main goal. I wanted to make the commercial kitchen a bit moody with our lighting and have the home set light and airy. From there it was balancing each of the shots and a series of nodes to pump the aloe without losing detail of its texture.

    For the Phantom shots- we were at 600FPS 180 degree shutter with a lens that only opens up to F14. We had a TON of light REALLY close to the aloe to accommodate for our frame rate. The gaffers even had to run back to the valley to get some more HMIs during prelight. It was rough, but worth it. :)
    Los Angeles | http://www.dcchavez.com | Helium 8K S35 #6284 | Helium 8K S35 #4573 | @dcchavez
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  9. #9  
    Senior Member Joel Arvidsson's Avatar
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    Wow, f14 at 600fps.
    + for the natural grade.
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  10. #10  
    Senior Member DC Chavez's Avatar
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    Quote Originally Posted by Joel Arvidsson View Post
    Wow, f14 at 600fps.
    + for the natural grade.
    Yep- We had 2 Arri Skypanel S360s REALLY close, an HMI over the shoulder of the chef pointing straight at the bowl and another 2 HMI's filling in the background. The Laowa lens is rad, but requires a TON of light... Lemme find a BTS pic...
    Los Angeles | http://www.dcchavez.com | Helium 8K S35 #6284 | Helium 8K S35 #4573 | @dcchavez
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