I don't think it's an all or nothing, and I don't think making hasty generalizations helps your argument.
The process doesn't work with the way I do sessions, but I think their matching tool is interesting, and I appreciate that they mentioned Shotdeck, which is a terrific resource. For me, manual matching is part of how I do what I do, and I'm pretty fast at it. I wouldn't mind it for dailies use or for somebody in an impossibly-short turnaround situation. It's just not for me.