And you, sir, should be a little more generous. Jim brought us a 4k cinema camera for an unprecedented low cost. RED is making it possible for me to shoot the way I've wanted to for years. I don't think I'm alone in saying that Jim deserves a little respect for what he's doing. Why don't you get grip and try running a 4k cinema company yourself? I'm sure you would be more than a little zealous if you were doing what they were. I have a feeling RED will continue to push the envelope. I am sure we are in for a lot of surprises.
I see the hype not as advertising and swaying the market, but rather as the enthusiasm these folks have for their products, in development and otherwise.