Lenses -- Arriflex Macro Lenses, Abel Cine Tech (Mitch Gross and others), NYC
Motion Control Rig -- MILO at Cine Magic, NYC
I was at first concerned about shooting food products with the RED: flickering candles, shiny surfaces, steam, macro motion, full spectrum of colors, etc., but IMHO the spot turned out great. Did not see any digital artifacts in my footage! I shot with a 80C filter at 100 ASA using tungsten lights at 23.98FPS with a 180 degree shutter.
Attached are the unretouched stills -- QT 2K and a smaller compressed file can be watched/downloaded at http://fileshare.tedchu.com