Renting Out Red

[Zakaree Sandberg]

quick question..
I know ill be working with red alot in my dping and whatnot but lets face it.. i wont be shooting 24/7 and even still alot of my work will be done on a dvx or hvx (run and gun type stuff) so i plan on renting my camera out..

my package will consist of RED ONE, NIKON lenses, RED RAILS, RED CAGE, Viewfinder, lcd, grips, raincover, 2 batteries, digital magazine (maybe)
how much can i rent this for.. i will get insurrance.. but for rentng do i make the renter provide their own insurrance?

[Bret Weeks]

Yep. You'll want your own policy in place to cover stoarge, transport (shipping), theft, damage etc., but MAKE SURE that your the parties renting your camera are insured- The amount of coverage they need to have is up to you - we go by the PERA guidelines (Production Equipment Rental Association) of $1.0M Liability, w/ $1.0M for Automotive if the client is renting trucks with other equipment-

I think the PERA website is www.peraonlne.org- but they don't really have much online without joining - feel free to take a look at our terms and conditions @ www.griptruck.com - just download the new client pack under the downloads section-

Have Fun-

BW

DR&A / Griptruck.com
971 & 972 & the lenses, of course.

[Mark Thorpe]

Hi Guys,
Great post so I'm sorry if it appears that I am pissing on your bonfire with my recent posting "The finer points of RED rentals". I think this issue is well timed as the delivery dates looms. Lets face it this is the epicenter of all things RED so I hope we can find some kind of common ground and settle a standard pricing structure for rental issues. I'm very interested in this matter as I will also be making available the underwater housing and HMI's etc etc.

Cheers,
Mark.

[Martin Ludwig]

Let´s continue in this thread,
maybe Red can organize a Rental meeting while NAB.
the minimum we could do is to define the pricing structure....

[Sanjin Jukic]

Good and I would like to read some Austrian/German/Swiss commentaries about the future RED rental policies in those countries.

[Mark Thorpe]

Please keep me posted on that as I will not be able to get to NAB. Bang in the middle of busy times here in Palau and whilst its not a part of my work I will continue for much longer my daily diving forays to provide divers with souvenir DVD's is now at peak season. Gotta pay for the RED in a few months so diving like a crazy git every day.

Cheers,
Mark.

[Martin Ludwig]

they will be the same as everywhere. what do you want to read - our proposals for rental rates? how we will fit the packages?
we are based in munich - with 5 own reservations and cooperating with another company holding also 5 reservations...

[Mark Thorpe]

Your rental models for RED are your own, I'm not asking you to share them. I am just interested in what one could see and expect as the benchmark figure for RED rentals with the cam in differing configurations. As I mentioned before I don't think many of us have availed our equipment in the past as rental materials and as such am just interested to see if that option, when I am not working with the unit, is a viable one to look at in order to reccuperate part of my investment.

Cheers,
Mark.

[Stephen Williams]

Your rental models for RED are your own, I'm not asking you to share them. I am just interested in what one could see and expect as the benchmark figure for RED rentals with the cam in differing configurations. As I mentioned before I don't think many of us have availed our equipment in the past as rental materials and as such am just interested to see if that option, when I am not working with the unit, is a viable one to look at in order to reccuperate part of my investment.

Cheers,
Mark.

Hi,

Often the starting point for rental cost as about 1% of cost per day, with a week being 3 days. So a Red body should rent for about $200 day or $600 week. A fully loaded Red with a full set of Cooke S4's etc will cost well in excess of $1500 per day.

Stephen

[Häakon]

Hi,

You can use the "1% rule" for more expensive cameras, but it's more or less exponential on the way down and I don't think you'll find it applying to most of the more "inexpensive" cameras. The cheapest I've ever seen an HVX daily rate was $250 at Zacuto, and that's without any kind of rails, matteboxes, follow focuses or what have you. At Clairmont (a very respected and standardized Hollywood camera house), the HVX rents for $450 a day. Varicams are still renting for a grand, and although they are more expensive cameras, they will pale in comparison to RED in many ways after its release, so it would be hard to justify either pricing RED that much lower (or the Varicam that much higher). No, I think the camera body will probably rent for no less than $500 a day, and serious glass to pair it with won't be cheap either. Certainly RED will cause some prices to shift and settle (great for all of us), but with DVXs still renting around $200, I can't see any (legit) company sending their Red out there for a similar price.

Best,

Häakon