You access the class website via the UCLA online gateway. Once there, you'll find the 12 classes, each one of which goes live as that week begins. We are using a variety of materials in the class. There are written lectures (full size and smaller ancillary ones, called sidebars) audio and video casts of interviews with people involved in all aspects of marketing, casting, distribution, production, financing, etc. Additionally, there will be case-study budgets and schedules to download and examine, as well as a substantial recommended reading list. A student forum will also exist, to help with networking and discussing issues from class, and students will be encouraged to submit well-considered questions which we will answer by distributing the combined Q&A to the entire class. In terms of classwork, students will write a few short papers that we will return with our comments for rewriting. The purpose of these papers is to give each student, by the end of the class, a combined sales/marketing document which they can use to sell their project to investors.
If you have any other questions, let me know.