OK, here goes -
A large portion of the scarlet demand appears to be coming from people with little experience in the world of more demanding digital post production, beyond basic FCP or still post tools. There is little mention of new, simple post tools/codecs/plugins for Scarlet's version of RC RAW. So one assumes that Scarlet buyers will need to deal with post using the (likely better) post tools available when it ships. Give the buyer profile, I simply don't see how many or even most buyers will be happy with their product/be able to achieve the results they are accustomed to with baked video files from an HVX, DSLR, etc. - I just can't make sense of it.
Tens of thousands of hours of Scarlet-related discussion on RedUser and the wider web, and almost no discussion of post.
This discussion is complex, so here's some further thought and info:
First, I am an R1 owner and came to the R1 fairly well versed in post. But getting the results from an R1 that we expect as buyers, as we all know, is seriously complex, demanding a lot from hardware, software and human input. We use Mac's, FCP, Red Tools, Clipfinder, Color, etc etc - so we're not saying you need Scratch or a Post House, but navigating from all the in-camera options, nailing exposure, through initial grading, just to get a file that can be edited or posted even just tot he web and look great - look like RED - is non trivial. Worth it, and we RedUsers - the 5,000-10,000 of us - do it every day.
Second, the buyer profile - experience strongly suggests that the "mean" buyer - not the pro buyer - will have had experience with FCP or Photoshop - and will have logged in footage and edited it, etc - but will have had little experience with the kind of complexity we're dealing with on R1 or other pro digital or film instruments. We film a lot of action sports, and a lot of the young athletes also shoot a lot of their own adventures with HVX's, etc - and on every shoot, I hear "hey - is that a Scarlet? Sweet. I'm buying one" - to which I tell them, not yet, they ask "How do you like it? I've got an XXXX and FCP and made a film about XXX" - and I don't even know how to begin.
This is not an elitist post, please do not misinterpret. The world will be a more interesting place when true 35mm quality moving images can be delivered to various screens by those with very limited financial resources. And that is part of the Scarlet promise. But how? The camera is as it turns out a portion of the equation.
So if a young aspiring not too serious filmmaker has, let's say, been shooting an XL or HVX (if they are lucky) or some other prosumer camera, he/she's been editing in FCP, exporting to a web format or tape and/or buning a DVD in DVD Studio. They are getting the kinds of results that, well, you'd expect. They are expecting that Scarlet will give them film quality images, the kind of images they see on RedUser posts or on professional shoots And the camera will have that ability. But the current RED, Apple, Adobe post tools - the tools these buyers have and will use - combined with the new world of raw, the in camera options, the exposure game - will be sorely disappointing and/or terribly frustrating. Scarlet images will initially look like higher res HVX images unless the process is learned, and in many cases, in the current scenario, it won't get learned well at all.
Obviously none of this applies to people of any age or avocation who are very very serious about dedicating the time and energy to figuring it all out or who already have. That's me - but I'm getting an EpicX ASAP and already shoot all the time with R1 - and spend 10 hours in post for every 10 minutes we shoot (ok, maybe its even more). Plenty of Scarlet buyers can, will or have. But many, or most, don't fit that description.
I've been telling those young athletes and aspiring filmmakers - buy a used EX1, FCS, read these books, and go start shooting and figuring out the process. Scarlet will only be better for you if you are willing to get very serious about learning a LOT about a LOT of things you never knew existed. But maybe I'm wrong. I'd like to be.
So, is there some highly polished, packaged combination of new post tools, in camera automation/simplification and prosumer friendly User Interfaces coming with Scarlet?
Let the flames begin.