The potential is very exciting here. What I want to see is a robust system (suitable for light commercial installations) for a sub $10K price-point that delivers resolutions of 4K on down and 5.1 or better audio. Then we can see a very real "roadshow" business model develop for indie exhibition that bypasses traditional prints and advertising costs. This is what excites me about the Red Epic & Scarlet and that fantastic force-multiplier of Red Ray landing on the planet at the same time as affordable 4K projection. The opportunities for brick and mortar exhibition centers, mom & pop cinemas, temporary venues that serve a niche cinema audience is mind-boggling. Every town or village could have its own art house cinema or festival space. Then the economics can change for the filmmaker in a fundamental way, giving us regional documentaries, shorts, indie features that garner a share of the very local box office revenue. Imagine going to a Boston sports bar/ cinema for a film festival of 35mm 4K fan films about the Red Sox. The possibilities of expanding the communal cinema-going experience is huge. No longer is the filmmaker tethered to the studio wide-release behemoth as the only viable audience venue. Go Epson!