For the fixed lens version? I always understood "3k for $3k" to be for the brain only and that lenses would be more. Go back and read all the announcements a year ago. Otherwise you'd be getting a free lens - which, not to kiss-ass too much, but at this price you are basically are getting that 8x lens for free.
I blogged about this a year ago and even stated back then that Jim had kept his promise of 3k for $3k. I still believe that he is keeping it now...
http://www.tomorrowland.com/2008/12/...iting-details/
There might have been speculation and hopes that you'd get a complete package for $3k, and maybe in some minds that turned into what they announced. But I don't remember them every promising that. With a pro camera like this once you add storage, accessories, lenses, etc. it will be more than the base price.
Think of it this way.. The 2/3 interchangeable is $2750. Add the 2.8 LCD ($800), REDmote ($550), Side CF Module ($500) - you're already up to 4600 and you haven't added the battery, charger, or a lens. You're getting the lens for free.
That's why my big decision is whether to get the fixed or interchangeable. Right now I'm leaning towards the 8x fixed because it's a great value.