You may or may not be aware that as the HTML 5 specification moves forward Apple is pushing for H.264 as part of the standard and the open source fans (like the Mozilla group) want Ogg Theora.

Based on the amazing scalability of RED RAY (yes I've learned they are ditching the optical media portion and renaming it RED 4K) which I believe is based on the core RED codec REDCODE it would seem it would be a better choice for the future video format of HTML 5.

RED should push the adoption of REDCODE for HTML 5.