Let's face it, until recently, you really needed to be in the loop to even be aware that RED Digital Cinema existed.
However, for the past few weeks, I've noticed RED pop up all over the place.
Two articles on IGN (one of which mentions REDuser):
I also saw a special feature on the Gadget Show (a TV program over here in the UK), and you'll have to take my word for it when I tell you RED has made a few appearances on BBC news as well.
Looks like RED is set to become a household name, just like Sony, Apple, Panasonic, JVC etc.