Quote Originally Posted by Gavin Greenwalt View Post
Haha, I think we're using a pretty loose definition of "household name" to include panavision. :D
Not really, although the household definition of "Panavision" is admittedly "2.35:1 widescreen". Most non-industry people I've spoken to seem to be familiar with the name, even if they don't understand what it actually refers to.