New RedRay bitrate?

[Stuart English]

All true, of course. But I would also ask: Does it support FIPS compliant essence encryption and/or link encryption?

I trust RED did their homework regarding standards and encryption and DRM... but entering (and potentially disrupting that space) all starts with nicer images and better data rates.

Yeah we are very familiar with the DCP media protection specs...but RED RAY's low data rates are the lever to open up new market opportunities. At 200Mb/s you have a major headache on your hands if trying to do wide distribution of content, although for a Digital Cinema release that's obviously manageable.

[Tim Whitcomb]

Yeah we are very familiar with the DCP media protection specs...but RED RAY's low data rates are the lever to open up new market opportunities. At 200Mb/s you have a major headache on your hands if trying to do wide distribution of content, although for a Digital Cinema release that's obviously manageable.

more tasty hints, thanks Stuart! I can't be the only one reading between the lines here?! This, to me, is one of the most exciting developments within RED

IMHO DCP is a SMALL piece of the RED RAY pie i, and in many ways, RED must love that nobody is paying attention here. I know I definitely have some BIG plans around RED RAY...but Im not sharing them yet either.

[M Most]

Yeah we are very familiar with the DCP media protection specs...but RED RAY's low data rates are the lever to open up new market opportunities. At 200Mb/s you have a major headache on your hands if trying to do wide distribution of content, although for a Digital Cinema release that's obviously manageable.

i agree, in fact, I've mentioned the non-theatrical markets here myself (corporate displays, event venues, etc.). I was simply responding to the posts here that seem to be fixated on RedRay "replacing" DCP distribution in the mainstream theatrical market.

[Wolfgang Woehl]

I'm constantly flabbergasted about how Red Ray keeps being mentioned in theatrical distribution context by people outside of RED. Am I wrong in thinking when RED themselves/Stuart compares filesize to DCP they rather want to use a high quality benchmark to provide perspective than actually target the market? The tech, as described so far, obviously has great potential. But the one tag you can't stick to it is theatrical distribution.

Why should majors, with their strong commitment to DCI/SMPTE, start paying license fees for proprietary tech? Why would exhibitors care for yet another platform, one that wouldn't even deliver mainstream content? To cut a long list short: There's no way Red Ray could even dent the theatrical distribution market. Which is still, by the way, a "wide distribution" market in my book.

Will there be wide markets for Red Ray? Possibly. I'd say Red Ray is currently in the patent application process, obviously, and a lot will depend on implementation of and politics around those patents. As well as on whether Red Ray decode requires heavy or light iron (Mass market == light iron).

And Jeremy, imho, the second obvious thing about Red Ray is that it's not a mastering codec.

Don't get me wrong. I'm as thrilled about stunning image quality in a tiny package as the next guy. I too think that a delivery codec with those specs is major valuable IP. Now whoever owns rights can go on to make boatloads of money.

Or do something stunning.

[Jeremy Torrie]

I remember asking Jim about RedRay as the next BluRay format (distribution) and he said something to the effect of "Sure, we've considered that" but did not elaborate, which is understandable.

Why they wouldn't pursue it is crazy considering the lead he's taken with championing 4K and beyond...and if I was Jim, I'd be licking my chops at the opportunity to steal away one of Sony's Sacred Cows -a mastering/delivery format...if he's got the desire to do it, he certainly has the brains in house to do it, and that would be amazing -something not even Panasonic was able to pull off with D5.

I say this because the broadcast standard in Canada for HD is SR, and HDCam. Those VTRs represent a huge profit margin for Sony. I have only had to deliver outside of Canada these formats, but perhaps D5 is acceptable to other broadcasters?

[Elsie N]

I'm constantly flabbergasted about how Red Ray keeps being mentioned in theatrical distribution context by people outside of RED. ...The tech, as described so far, obviously has great potential. But the one tag you can't stick to it is theatrical distribution.

Why should majors, with their strong commitment to DCI/SMPTE, start paying license fees for proprietary tech? Why would exhibitors care for yet another platform, one that wouldn't even deliver mainstream content? To cut a long list short: There's no way Red Ray could even dent the theatrical distribution market. Which is still, by the way, a "wide distribution" market in my book...

You may be correct... but if in fact RED Ray WILL be able to exhibit movies as a stand alone, can you imagine the number of new affordable theaters that will spring up overnight? I know nothing of the inner workings of how movies are currently being exhibited, but I think most theaters are an outdated dinosaur like the film cameras they are linked to.

The RED cameras have made content acquisition affordable for almost everyone yearning to make movies. Why can't the same revolutionary change happen to exhibitors?

Does an audience care if there is hundred thousand dollar machinery putting the image on screen or if it is being done by a few thousand dollar machine? No, all they want is the quality. And when it comes to quality, RED is pizza... they deliver.

[Blair S. Paulsen]

I'm constantly flabbergasted about how Red Ray keeps being mentioned in theatrical distribution context by people outside of RED. (snip)
Why should majors, with their strong commitment to DCI/SMPTE, start paying license fees for proprietary tech? Why would exhibitors care for yet another platform, one that wouldn't even deliver mainstream content? To cut a long list short: There's no way Red Ray could even dent the theatrical distribution market. Which is still, by the way, a "wide distribution" market in my book. (snip)

First of all, IMHO the current DCI spec was pretty well thought out considering the technical landscape at the time it was created. That said, I contest your assertions about the potential (or lack thereof) for RedRay or another more modern architecture to supplant DCI (as currently used). Better, faster and cheaper usually finds a way (not always - Betamax fans) and I'd bet money somebody at RED is digging though any metadata/security, etc issues that would come into play.

FWIW I can imagine several flavors of RedRay datastreams that might include a 10-15mb/s offering for online distro and a 20mb/s version in a well encrypted container for theatrical. I'm just excited to see any development of critical pieces to the 4K ecosystem and good looking 4K distro at 20mb/s or less would be sweet.

Cheers - #19

[Yannick Verry]

A small question about the sound. Red-ray will obviously propose multi-channels (let's say 7.1 and beyond).
At this time, a 7.1 DTS-MA often tops at 4.5Mbps. For a 2h movie, it's about 3500MO per soundtrack.

Finaly, the final film size will remain pretty big... no ?

[Jeremy Torrie]

I saw joseph's posts showing two RedRays, one that says playback...any more info forthcoming?

When can we put a deposit down in the Red Store?

[Wayne Morellini]

Just listened to Ted's speech to the DCS Workshop (http://www.digitalcinemasociety.org/...hting Workshop ).

In it he speaks about RedRay briefly, and mentiones 20Mb as the bitarate for RedRay.

Previously it had been spoken about as 15Mb. Is the target now 20?

-Steve

I suppose this could be encoding security overhead like just suggested, but notice how the encode rate keeps going up, like somebody predicted. The bigger the screen the more noticeable quality differences. People need to get out of this 48cm television at the end of the room syndrome and realize that the future is a wall sized TV's (2M and over across). I have done work on designing a much more sophisticated codec system than Red Ray, and it is not easy for most professionals/experts to come up with even what Red ray is probably doing (otherwise we would be swimming in them).

Has anybody information on how Red ray works?

So, what does h265 consist of (been too sick to keep up with) there are sufficient technologies in the market now for a great boost?

Thanks.