SONYs 4k argument for distribution

[Gunleik Groven]

Dunno if this has been posted earlier, but I haven't seen it here:

http://pro.sony.com/bbsccms/static/f...K_WP_Final.pdf

Cheers

Gunleik

[Rohan B]

yes i think it was but from a diffrent website

[Craig W. Bickerstaff]

I only really skimmed it but I essentially got most of what the piece was trying to say "4k matters in theaters because or the seating in most theaters."

Interesting read, makes me wonder what the progress of the Cinealta department of Sony is or if the Genesis will ever get an upgrade.

[Rohan B]

see 4k is definately the way to go in terms of projection,its just better than 2k, and even if delivery sticks with 2k our captures should be higher than 2k to get a better 2k. Many people have asked me like fools that if i am going to project at 2k then why should i even shoot at 4k, well the simple thing is if i shoot at 2k and project at 2k i get a normal 2k picture but if i shoot at 4k and project at 2k then that 2k would be just better than the native 2k. Shooting at 2k would never give you a measurable full 2k resolution.

[Patrick Tresch]

Referring to the movie industry:

1080P was a mistake... any way you cut it, slice it or package it. History will show 1080P as the biggest mistake the industry ever knew.

Jim

BTW Sony makes great articles!

[Craig W. Bickerstaff]

4k was a mistake... any way you cut it, slice it or package it. History will show 4k as the biggest mistake the industry ever knew.
8k is the future.

[Hrvoje Simic]

This is funny.

I recall same tests being made by one camera company and their rep claiming that human eyes cannot tell the difference between 2K and 4K.

Same "line pairs" fallacy in attempt to quantize an organic sense, vastly superior to measuring tools used.

4K and consumer research
Focus group research confirms that real-world theater-goers can see the 4K difference. Movies were presented to a theater audience in both 2K and 4K, without identifying which was which—and without saying anything about the technical differences between the pictures. Audience members were not told to expect a resolution difference in these "unaided" tests. Even under these demanding circumstances, respondents consistently gave 4K higher marks for every aspect of picture quality. Respondents also gave 4K higher scores than 2K on every measure of expected consumer behavior including, "This is something I would tell my friends about," "This is worth paying more for," and "I would go out of my way to go to a theater that offered this type of picture quality."

Using rather simple logic, this PR quote combined with the previous PR quote from another - yet related camera manufacturer, offers few conclusions:

a) Panavision and Sony used a test group from different planets
b) Human vision has evolved substantially within two years
c) Knight from Monty Python's Flying Circus has some errands to run with his rubber chicken, right after a trip to Cupertino

http://www.youtube.com/watch?v=MTt-ewgKm5A

[Ethan Cooper]

4k was a mistake... any way you cut it, slice it or package it. History will show 4k as the biggest mistake the industry ever knew.
8k is the future.

8k was a mistake... any way you cut it, slice it or package it. History will show 8k as the biggest mistake the industry ever knew.
16k 4D is the future.

[George Butterfield]

Good informative post. Thanks.

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