Many of us are used to doing things the way they have been done for decades. And those methods have been adopted because they work. With the electronic mount, REDMOTE Pro, touch to focus, and face recognition, Epic may offer possibilities many of us have never considered. The electronic tools may not work very well. But, if they do, we may see these cameras being used in ways that would not be possible the way we have always worked up to this point. So, while these new lenses don't have a traditional cine lens build quality or marks, it just might not matter that much when the Epic is fully functional. Time will tell.