KETCH ROSSi

[Sergio Perez]

Hmm, I think in terms of distribution going 3D will bring broader revenue and bigger exposure. There are less 3D films out there than 2D. Cinema multiplexes try to fill in their 3D projections with as much content as they can get... While I do have a problem with 3D as an audience member- yes to headaches and sometimes losing concentration on what's going on- over here its a big money grabber and its perceived as value by local audiences. An indie film in 3D is a novelty. Artistically speaking it might not be the best option, but financially and in terms of exposure...I don't know...

[David Battistella]

Me and 3D. Not a big fan....don't even hear much about it in Italy.

What happened to PERSEVERANCE? Are you shooting that this year too?

You are lucky to have partnered with the Cartocci in Rome. Barely a feature was shot digitally in Italy last year. So are they insisting on FILM like almost every Italian film.



David

[David Battistella]

David, those shots are amazing.

Thanks Justin!

David

[Francesco Bonomo]

Barely a feature was shot digitally in Italy last year. So are they insisting on FILM like almost every Italian film.

While it's true that the vast majority of tv series and features here are still shot on film (both 16mm and 35mm), there were at least 8 or 9 features which were shot digitally last year (Red and Alexa).
You're totally right about 3D though: no one here is seriously interested (and personally, I see that as a good thing, but that's just me and my taste).

(btw, great pics, David!)

[Mark Toia]

Hmm, I think in terms of distribution going 3D will bring broader revenue and bigger exposure. .

Your have point, but the math just isn't there..

Post production on a 3d film, (and I know this for fact) - is close to 300% more...
Shooting time,Camera setups, extra grip support, longer shooting days, over time, extra gear rental, extra data... etc etc etc...
The list is long.
There is no such thing as an easy 3d shot. You cannot just climb out of a cab in the middle of the city and just shoot a shot. Thats just gone...

So with all the extra expense, you need a return for it...

So you say, because its 3d you may get a bigger return because cinemas need content... Thats probably true, I'm not going to argue that.
But if the film cost you another 10 million to create... (at least) Because its 3d...
That means you need to earn at least 30 million though the gates... 50-60% to the cinema owner, 25 - 30% to studio or sales agent an the 5 producers that helped you get there... 20% + P&A.... leaves you a whopping great 0%... which will get lost in creative accounting, courtesy of the sales agent and Studio accountants..
And if by any chance you see some money, you get taxed on it.... leaving you more broke than when you started..
(but at least therapy is taxable) :)))

So really... 3d.. is it really worth it for the individual maker, or is it worth it for the studio and cinema owner...

Just trying to put a bit of perspective on it all...
I went to a film festival last year and the capped the entries to 2000 feature films.. they sold 3.
Making a film is a very big deal...

Hang on, I'm getting off track here...
3d... yes.. No...


3d for big films yes... because most of them are studio tax write offs... unloading profits from bigger films, this is common....
3d for Indies.... I think your Mad.

The secret of film making for the future (MHO), is creating something big for peanuts... Keep it out of the cinemas, and go straight to DVD, BLUE-RAY and HD ONLINE sales, TV sales, etc etc.. that you control...
Far less effort to recoup, far better chance to profit from your efforts.

If I siad to you, that every time I sold your film for you, you make 75% of the sale... no strings attached.. what would you say.

[Sergio Perez]

Your have point, but the math just isn't there..

Post production on a 3d film, (and I know this for fact) - is close to 300% more...
Shooting time,Camera setups, extra grip support, longer shooting days, over time, extra gear rental, extra data... etc etc etc...
The list is long.
There is no such thing as an easy 3d shot. You cannot just climb out of a cab in the middle of the city and just shoot a shot. Thats just gone...

So with all the extra expense, you need a return for it...

So you say, because its 3d you may get a bigger return because cinemas need content... Thats probably true, I'm not going to argue that.
But if the film cost you another 10 million to create... (at least) Because its 3d...
That means you need to earn at least 30 million though the gates... 50-60% to the cinema owner, 25 - 30% to studio or sales agent an the 5 producers that helped you get there... 20% + P&A.... leaves you a whopping great 0%... which will get lost in creative accounting, courtesy of the sales agent and Studio accountants..
And if by any chance you see some money, you get taxed on it.... leaving you more broke than when you started..
(but at least therapy is taxable) :)))

So really... 3d.. is it really worth it for the individual maker, or is it worth it for the studio and cinema owner...

Just trying to put a bit of perspective on it all...
I went to a film festival last year and the capped the entries to 2000 feature films.. they sold 3.
Making a film is a very big deal...

Hang on, I'm getting off track here...
3d... yes.. No...


3d for big films yes... because most of them are studio tax write offs... unloading profits from bigger films, this is common....
3d for Indies.... I think your Mad.

The secret of film making for the future (MHO), is creating something big for peanuts... Keep it out of the cinemas, and go straight to DVD, BLUE-RAY and HD ONLINE sales, TV sales, etc etc.. that you control...
Far less effort to recoup, far better chance to profit from your efforts.

If I siad to you, that every time I sold your film for you, you make 75% of the sale... no strings attached.. what would you say.

Mark, you're absolutely right. Its obviously much, much more expensive to produce 3D film. However, I think that there are not many 3D films produced in Europe (maybe 1 or 2 french or uk films?). This type of content practically doesn't exist. Producing a 3D film might be a good venture for someone trying to shoot a feature over there. Of course, this is in a pure commercial perspective. In an artistic, indie perspective, I agree having all the restrictions of shooting 3D, like double or triple the amount of money, the mise-en-scene than needs to be extremely well developed (due to the deep depth of field and different layers of set construction) the handicap of having to use lots of heavy, expensive and SLOW equipment, for a person like me, that would indeed be madness, but for someone like Ketch who owns most of the 3D gear and has vast experience on 3D and probably contacts and investors, I don't know, he might very well pull it off... Then again, 3D is perceived by audiences as an "experience", not as part of the artistic language of filmmaking. There's some potential here to create something truly unique in terms of 3D. I honestly don't think this potential has been touched yet.

This however, contradicts a bit my view about 3D :) I have yet to see a 3D film that makes me go WOW, this is it, this is 3D filmmaking, this is a 3D Film as in a whole artistic piece.

[KETCH ROSSi]

Now your talking some sense...

After watching Hugo, I've officially decided to not go to another 3d Film until the glasses thing has gone.... I cannot stand getting a headache for 2 hours and watching refections of cinema behind me bouncing around my glasses.
Even my kids have decided to not worry about 3d anymore.


Hey Ketch, one good thing coming out of this decision is you have saved yourself a shit load of post and production money, put that spare change into bigger scenes and bigger actors.
Leave the 3d for the gimmick kings... (studios)

Looking forward to seeing the finished film.

Good luck with it all...

Thanks Mark,

however, not final decision has been made as of yet, I have been leaning out of 3D and started experimenting Anamorphic,
and precisely with the HAWK glass, to try and enrich the texture of the film, both in its FilmNoir type of scenes as well as in its super contrasty colorful scenes,
but again 3D is not out yet, before this final decision in favor or against 3D is made, I'm going to New Zealand to discuss things with the boys at Park Road,
and pay a visit at the Hobbit's set while there, if PJ allows me of course... ;)

but I promise you that if I do decide to go 3D, I'll not give you headaches, and that will be 3D, if it is, so to give more to the depth of the story,
the characters and the over all filling, yet for now, its 50/50 3D vs. Anamorphic.

We'll be doing some tests in Rome, and then in NY with Daniel of Big Apple films on my way to Brazil, as Daniel has a full set
of the HAWK V-Plus series, we'll be sure to post some frame grabs, and possibly even a super short clip, either way this will not be part of the movie,
but Models chosen to see the texture on the Skin tones.



For "RAPE of a BEAUTY" It will be:


VS.

Me and 3D. Not a big fan....don't even hear much about it in Italy.

What happened to PERSEVERANCE? Are you shooting that this year too?

You are lucky to have partnered with the Cartocci in Rome. Barely a feature was shot digitally in Italy last year. So are they insisting on FILM like almost every Italian film.




David

Hi David,

at the end, after going back and fourth so many times with making "PERSEVERANCE" first, I had to decide against it
been first, as I have too many locations for this film, and need to have a very complex make up and brake up of the life line, which
I'm taking more time and looking for a bigger budget to do it, so for now final decision has been made to start with "RAPE of a BEAUTY" instead,
however, chances are that I might now be making other two movies first, of which one will be mine, but produced with and for an other company,
and a second one also for an other company, this not mine, but were I'll play important key role in the making of, one of them in 3D the other in 2D,
so very well could now happen that I'll find myself out of Italy again for several months, before been able ot get back to the making of "RAPE of a BEAUTY"
good news is, I'll have lot more money and gear for it by then... ;)


To be exact I have not partnered with F.LLI Cartocci, but agreed on a collaboration, as well as I did so with several other Studios in Italy, both form Rome and Milan,
"RAPE of a BEAUTY" is a big feature for Italy's standards, for this I'm seeking collaborations with more then just one, even so it happens that they are the biggest.

As far as Film vs. Digital in Italy, I'm not concerned as fortunately I am the one dictating the rules of the game no matter what I do, and I'll be shooting EPIC... ;)

Also to note, that only "ONE MOVIE" per each year will be made in Italian language for Italian distribution, al others will be in English for International distribution.

[David Battistella]

Four Film projects at once. IMPRESSIVE..!

[KETCH ROSSi]

Four Film projects at once. IMPRESSIVE..!

He he, thanks buddy!!

Of course, we have to see how many I can really do, with still no Studios open yet, but I'm confident we'll be able to work in at list 3.

Wait and see, 2012 better be ready cause a Storm is brewing, and it will not be made out of winds an rainfalls... ;)

[KETCH ROSSi]

Here we go...


Just finishing up moving in to my new place in Rome, and already on my first trip of 2012, this one to Cairo, Egypt,
to visit my Host and soon to be Executive Producer of one of our 2012 Movies, or the first of 2012 in which I'll be the Producer/Writer/Director, and who knows what else... ;)


Lets see what kind of Action/Adventure/Romance movie we can make in this Most Amazing back drop!!

We'll be reporting with tone of pics and BTS video, of what we are up to, and of course once again we'll be CREWING UP right here on REDUSER first!!

Sharing the Love with our Family and Friends right here on REDUSER!!


Pic borrowed form our friend... the net... ;)