Quiete the contrary Andrew, I do understand exactly what they are saying, since you see, we are about to launch a GLOABL THEATER CHAIN, well, when I say about this still will require years, however my research has been intensive, and we wil provide 48fps, and even up to 120fps, what ever the needs would be.
Fact is that I have seen my own 48fps shot material, Uncolored, Ungraded, and unprocessed, and then seen the same material finished... TRUST ME it makes a HUGE difference, it did to me, and it will to any one else!!
Have you ever seen 48fps acquired material shown at 48fps??