I hear you when it comes to the perception of Avid as an arrogant, uninterested company. Those sad days are gone, though. They are much more responsive and have been making much interesting progress, feature-wise. ScriptSync and PhraseFind come to mind as everyday editing tools at a more than just useable level.
I'm very critical of the company, but I stuck with Avid as they always managed to make the most sense for my workflows. Still do, more than any other tool.