Is RedCine the only way possible to convert Red Raw media?

[Thomas Mathai]

In the past, it would be easy to convert Quicktimes or AVIs to something else as long as the codec was made available.

Even if a Quicktime or AVI Red Raw codec is available for Final Cut, Premiere or After Effects, etc, is it essensial to use RedCine to do image conversion or can we use any of the supported apps to do it?

[Brook Willard]

You will be able to play back REDCODE RGB stuff in QT-enabled applications... apparently. REDCODE RAW data has no pixels to display... so of course you'll need REDCINE to first develop said data. Until some other company does it... maybe.

[Ace]

I think you are confusing the role of raw with the role of a codec. They are completely different things.

A Raw file is like a piece of film. It needs to be developed. A Raw converter goes way beyond just "playing back" the file. Theres exposure adjustment, temperature balance, curve adjustment, demosaic, etc. It translates the greyscale data captured from the sensor into usable imagery. Once processed, you can then choose to export into whichever file format you prefer. Weather it be uncompressed, or RED's own Redcode codec.

[Graeme Nattress]

There will be ways to use the quicktime codec for RAW use. However, you'll probably get the best control and user experience in REDCINE.

Graeme

[Rob Lohman]

REDCINE will be one (*) way

* :)

edit: Graeme just gave it away...

[Mark L. Pederson]

Graeme & Rob -

any decision yet if REDCINE will transcode other file formats (DPX, QT) TO Redcode? Or will it only transcode FROM Redcode?

[Graeme Nattress]

It only takes REDCODE input, and will output to practically anything - exhaustive list will follow in the future when we've tested all the output options.

Graeme

[Mark L. Pederson]

I'm sure I'm asking too soon here, but is REDCODE (the codec) going to be given away to third parties? Is there plans for licensing? If a company wanted to be able to transcode to REDCODE (from DPX, QT) for other reasons (I have some ideas ...) , will that technology be available from RED for free? In a another app for a fee?

[Graeme Nattress]

A good thought. Those are details we're really going to have to work on.

Graeme

[Mark L. Pederson]

Seperate from whatever the radical ideas I have on how REDCODE could used in production & post workflow - archival is just a no-brainer!

My company works on projects in all kinds of formats 720p, 1080p, DPX, SD, DVCPRO 50, DV etc. etc.

Now imagine that every project could be transcoded and archieved into one "universal intermediate" codec - REDCODE.

Then, whenever you need to revisit the media - REDCINE gives you what you need.

REDCODE = universal digital intermediate

Isn't this what CineForm is doing for HD content for Xbox?