FABIEN BARON - ALEXANDER WANG 11

[Elmer Tenkink]

Maybe I am the only one but, I find this the best in this fashion section.
It is pure, raw and genuine!.. and I love it!!
Not just pretty pictures, but pushing it beyond the edge.

Most fashion shoots are in my opinion boring and are scared to move beyond the comfort zone of beauty equals perfectionism.
I wish I was as good as these creators did!

[Rob Ruffo]

Maybe I am the only one but, I find this the best in this fashion section.
It is pure, raw and genuine!.. and I love it!!
Not just pretty pictures, but pushing it beyond the edge.

Most fashion shoots are in my opinion boring and are scared to move beyond the comfort zone of beauty equals perfectionism.
I wish I was as good as these creators did!

People who say things like that don't really understand how fashion promotion works. Fashion videos are not targeted to young males (unless it is a line for young males, a minority), nor are they primarily entertainment. They exist to sell clothes, mainly to women. A "good" one achieves those sales and heightens awareness for brands in a manner that is compatible with higher future sales. A bad one does not, no matter how edgy you or other non potential clients for a label might think it is.

At that level I give this one a 6 on 10, because we really don't see the clothes at all to a ludicrous extent.

I don't like beer commercials, but I don't drink beer, so who cares. I give most beer commercials a 10 because they speak to their intended audience.

[Steve Das]

...Fashion videos are not targeted to young males (unless it is a line for young males, a minority), nor are they primarily entertainment. They exist to sell clothes, mainly to women. A "good" one achieves those sales and heightens awareness for brands in a manner that is compatible with higher future sales. A bad one does not, no matter how edgy you or other non potential clients for a label might think it is.
At that level I give this one a 6 on 10, because we really don't see the clothes at all to a ludicrous extent...

Very good point...it's like the saying about comedy "..it's lit too dark..I can't see the jokes.." think that was from Garry Marshall..
..be great if you have any fashion video links to recomend...

[Peter Strietmann]

I think it is cool. fashion, art call it whatever, it still resonates. It feels like a very loose painting. The reckless abandon is exquisite.

[Luc Bouvrette]

I really like this. The locale, rhythm, lighting, editing, especially when red kicks in at :42. Clothing is secondary. Attitude is what's sold (and sells imho). Brilliant.

[Rob Ruffo]

I think it is cool. fashion, art call it whatever, it still resonates. It feels like a very loose painting. The reckless abandon is exquisite.

Right, but how much did you spend on women's clothing that was your buying decision this year?

[Rob Ruffo]

I really like this. The locale, rhythm, lighting, editing, especially when red kicks in at :42. Clothing is secondary. Attitude is what's sold (and sells imho). Brilliant.

I'm not advocating the video form on an old-school catalog, but really, this does not move the schmata off the shelves. The attitude in question to me is a bit late-1990s and passe, if it ever much appealed to women buying in this price range. The attitude has to fit the clothes in a way that makes sense to at least a good chunk of the audiences and that we can see.

I'll have links soon of good examples.

[Elmer Tenkink]

People who say things like that don't really understand how fashion promotion works. Fashion videos are not targeted to young males (unless it is a line for young males, a minority), nor are they primarily entertainment. They exist to sell clothes, mainly to women. A "good" one achieves those sales and heightens awareness for brands in a manner that is compatible with higher future sales. A bad one does not, no matter how edgy you or other non potential clients for a label might think it is.

At that level I give this one a 6 on 10, because we really don't see the clothes at all to a ludicrous extent.

I don't like beer commercials, but I don't drink beer, so who cares. I give most beer commercials a 10 because they speak to their intended audience.

I was giving my opinion in an artistic point, not in a direct marketing way.
I still think this fashion film suits Alexender Wang and where the designer stands as a brand.
And I personal love it!
On the normal marketing for the mass consumer I kinda agree with you.
Still you can make a good commercial without showing the product.
Creating an emotional attachment to the brand.
If the commercial is for Wall Mart, yes then you have to market and show the product.

[Steven-Marc C.]

Love it ! Branding at its best. If you like the attitude and want to see the clothes just click on the link. Simple stuff.