You seem to be saying that you relied on the notion that the Epic would not be challenged by another RED camera?
Whilst the RED phenomenon has probably led many to believe that cameras would not become obsolete due to REDs upgrade policy, RED have never said that they would not release a new camera that adversely affect the business plans of it's existing customers. They have to be able to respond to competition.
You are saying that in your area with your business model the Epic (business model) will be made obsolescent by Scarlet (business model)?
If so, why not ask RED to accept your Epics (at a sensible fraction of their original price) as a trade-in for a clutch of Scarlets?
The harsh reality of electronic gizmos is that they get better and cheaper and a business plan should have the electronic kit being paid off in 2-3 years rather than relying on the manufacturer to look after you. For instance, who has an idea what the next Sensor upgrade for Epic will cost? It could be near the cost of a new Scarlet!
Whilst everyone is applauding Scarlet for its price, this is a double edged sword, race to the bottom...
What price a RED one from Nov 4th?
A decade or so ago the combination of DV cameras cheap enough for production houses to buy and an oversupply of cameras wreaked havoc with small rental companies who had to adjust their inventory, rates and ideas or go out of business. Perhaps Scarlet will have this effect on the large format industry.
It isn't the end of the world, hitching your wagon to a fast moving company like RED demands that your business plans keep up! Jim has stated words to the effect that they are only just beginning.....
The term "Obsolescence obsolete" isn't a contract condition on your sales invoice, it is like much of the RED phenomena, born from Jims passion and goodwill, but non the less, a marketing term which RED have been able to maintain by offering deals on upgrades.
It is the cost effectiveness of getting quality images on screen that pays the bills for most of us and Scarlet is quite able to do this and in addition, combined with a decent warranty, customer orientated after sales service and its keen price is enough to ensure Scarlet's success.